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FRANCHISE RESALES

Buy a FiiZ Drinks Franchise

FiiZ Drinks is a specialty soda and snack shop franchise founded in 2014 in Bountiful, Utah. The concept centers on customizable beverages: customers blend flavored syrups, fresh fruits, purees, and creams into their drinks under the brand’s “Your FiiZ, Your Way” philosophy. The menu spans specialty sodas, dirty sodas, flavored waters, energy drinks, hot beverages, and a selection of salty snacks and sweet treats.

The operating model is built around a compact, drive-thru-forward retail format. Locations typically run in small footprints of around 700 square feet, with roughly 80–85% of sales processed through the drive-thru lane. The lean format keeps buildout costs lower than many comparable quick-service concepts.

FiiZ began franchising in 2017 and has grown to more than 70 open US locations, with over 200 additional units sold and in development as of late 2025. The brand has also entered Canada through a 100-location franchise agreement. A branded mobile app supports customer ordering and a loyalty rewards program that underpins the brand’s strong repeat-visit pattern.

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Why buy a FiiZ Drinks Franchise?

The dirty soda and specialty beverage category has proved popular with high-frequency, loyal consumers, making it attractive for franchise operators seeking repeat-visit traffic rather than infrequent, high-ticket transactions. FiiZ positions itself as the largest specialty soda franchise in the US, in a segment that has attracted broad media attention and growing consumer interest.

The compact drive-thru format keeps occupancy and operating overhead lower than many comparable food and beverage franchise models. The FiiZ app and loyalty program support repeat business, while access to national marketing campaigns, social media assets, and local store marketing tools gives franchisees a structured platform for customer acquisition. To buy a FiiZ Drinks franchise in a resale context means acquiring an operating location with an established customer base and existing drive-thru traffic.

FiiZ Drinks Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2014

    • Franchising Since

      2017

    • New Startup Cost

      $249,500 – $774,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $10,000

      per Franchised Business or undeveloped franchise

    • Royalty Fee

      8%

      of Net Sales or $2,500/mo minimum

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      72

    • New Units Opened *

      9

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $612,320

    * Based on 2024 data reported in the 2025 FDD

FiiZ Drinks – Additional  Information

  1. Training & Support

    FiiZ franchisees complete a 10-day hands-on training program at company headquarters covering operations, staffing, customer service, and inventory. Training totals 16 hours of classroom instruction and 52–76 hours of on-the-job training. Ongoing support includes dedicated franchise business coaches, field operations assistance, a franchisee intranet, and meetings and conventions. Franchisees also receive access to the FiiZ app, online ordering systems, co-op advertising, social media support, and a loyalty program app. Resale buyers should confirm what initial training and FiiZ app access transfers when ownership changes.

  2. Ideal Owner

    The ideal FiiZ Drinks franchisee is comfortable running a high-volume drive-thru retail operation and managing a team of hourly staff. Customer service orientation matters; the brand's repeat-visit model depends on fast, consistent service and product quality. Prior foodservice experience is helpful but not required given the brand's structured training. The model suits hands-on owner-operators who are active in day-to-day store management and willing to build local community presence around a younger-skewing beverage concept.

  3. Recognition & Awards

    FiiZ Drinks has received media coverage from Fox News, Yahoo News, Fast Casual, and Franchise Times covering the brand's rapid growth and the broader dirty soda trend. The brand describes itself as the largest specialty soda franchise in the United States. A late-2025 Fast Casual Nation feature highlighted FiiZ's expansion to 70+ open locations and the sale of over 200 franchise units in a single year. The brand has also signed a 100-store Canadian franchise agreement, its first international expansion. For resale buyers, brand-level visibility should be weighed alongside the local territory's review profile and community recognition.

  4. Industry / Market

    The US specialty and craft beverage market has expanded as consumers seek customizable, non-alcoholic alternatives to coffee and carbonated soft drinks. The dirty soda category has attracted significant consumer interest among younger adults, with brands in the segment reporting high visit frequencies driven by personalized drink combinations. Drive-thru beverage formats benefit from convenience-driven demand, and the segment has shown staying power across varying economic conditions. For resale buyers, understanding local competitive density and the specific unit's drive-thru traffic position are key market factors to assess.

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