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FRANCHISE RESALES

Buy a fit20 Franchise

fit20 is a boutique personal training franchise founded in the Netherlands in 2009. The concept is built on a single training format: one 20-minute high-intensity strength session per week, led by a dedicated personal trainer. A 2022 study by Solent University, based on data from nearly 15,000 fit20 participants, concluded that members achieve 30 to 50% strength gains through the program regardless of age, gender, or starting fitness level.

Studios occupy compact retail spaces of roughly 640 to 970 square feet. No showers, changing rooms, or large equipment floors are required; members train in a private, climate-controlled room using proprietary sensor equipment and a dedicated tracking app. Revenue comes from monthly membership subscriptions, giving established studios a recurring income base. The compact footprint and subscription model are designed to support multi-studio ownership over time.

fit20 operates through a master franchise structure. fit20 BV, headquartered in the Netherlands, licenses master franchisors across more than a dozen countries on five continents. The US market is served by fit20 USA, based in Stafford, Virginia, which offers both single-studio and multi-unit franchise programs.

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Why buy a fit20 Franchise?

The case for buying a fit20 franchise centers on recurring subscription revenue and comparatively low overhead. Studios require only 640 to 970 square feet with no showers or equipment rooms, keeping lease costs below those of most fitness concepts. Established units carry a subscriber base that generates predictable monthly revenue and provides a clear valuation basis for a resale transaction.

The brand targets adults who find conventional gyms unappealing, including the time-poor, those returning to fitness after injury, and health-conscious professionals. fit20’s scientific backing (a peer-reviewed study of nearly 15,000 members) sets it apart in a crowded market. Corporate wellness adoption adds a B2B channel: companies including Siemens and Randstad operate in-house fit20 studios for staff.

fit20 Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $106,650 - $229,700

  • Royalty

    • Royalty Fee

      8%

  • Training & Support

    • 16 hours on the job training

    • 24 hours classroom training

    • Ongoing support

    • Marketing support

fit20 – Additional  Information

  1. Training & Support

    Franchisees are trained through the fit20 Academy, a proprietary program with online and practical components covering the training method, business operations, marketing, and sales. Initial training includes 24 hours of classroom instruction and 16 hours of on-the-job training. Ongoing development is delivered through Masterclasses, and trainers at each studio are certified through the same Academy. fit20 USA holds an annual franchise conference for network-wide updates. Resale buyers should confirm with fit20 USA what initial training and Academy access is provided to an incoming owner at the point of transfer.

  2. Ideal Owner

    fit20 suits operators who are sales-oriented and comfortable managing a small team. No prior fitness experience is required, though an affinity for health and wellness helps with member rapport and brand credibility. The day-to-day role centers on member acquisition and retention, trainer management, and maintaining the quality of the training experience. Owners who are comfortable building personal relationships, motivated to grow a subscriber base, and drawn to a structured, systemized business model tend to fit the concept well.

  3. Recognition & Awards

    fit20 was named the #1 Franchise Brand in the Netherlands in 2020 and received the NFV Franchise Trophy and the FD Gazellen award for fast-growing companies in 2019. The brand also received a Silver Award in the International Brand category. In the UK, fit20 has been recognized as the largest and fastest-growing micro boutique fitness brand for two consecutive years. The brand's scientific credibility is supported by a peer-reviewed Solent University study published in 2022. fit20 has received coverage in The Times, Men's Health, and Women's Health.

  4. Industry / Market

    The US boutique fitness market was valued at approximately $5.4 billion in 2025 and is projected to grow at around 12.8% annually through 2032. Demand is driven by consumer preference for personalized training over large-format gym memberships, growing recognition of strength training's role in healthy aging, and an expanding health-conscious adult population. fit20 positions itself within this market as a solution for adults who avoid conventional gym environments. For resale buyers, local studio performance depends on membership density, trainer consistency, and community awareness of the brand's weekly-session model.

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