FRANCHISE RESALES

Buy a Fitness 1440 Franchise

Fitness 1440 (styled FITNESS:1440) is a gym and health-club franchise built around the idea that every one of the 1,440 minutes in a day counts toward better health. Founded in 2011, the brand operates full-service clubs that typically run 6,000-10,000 square feet with 24-hour access, serving members from first-time gym-goers to dedicated athletes.

Clubs combine cardio and strength zones, group exercise studios, personal training, and recovery amenities such as saunas and quiet “zen” stretching areas. Programming is anchored by Target:24, a structured, science-based training system the brand uses to guide member results. Club layouts are customised to each owner’s market rather than forced into one rigid format.

The model is a territory-based, membership-driven business with recurring revenue from monthly dues, supplemented by personal training and class income. Fitness 1440 has grown to a network of around 40 US locations, positioning itself as a community-focused, mid-sized alternative to both budget high-volume chains and premium boutique studios.

Latest Resales

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Why buy a Fitness 1440 Franchise?

Buying a Fitness 1440 franchise offers entry into a fitness category that has proved resilient across economic cycles, as gym membership has shifted in consumers’ minds from a luxury to an everyday necessity. The brand pairs an established name and proven operating systems with enough flexibility for owners to design clubs around their local community.

Franchisees operate within protected territories and draw on national vendor partnerships for equipment and supplies, the Target:24 programme as a member-results differentiator, and ongoing marketing, operations and HR support. A peer network of fellow owners provides practical, continuous problem-solving alongside corporate support.

Fitness 1440 Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $27,000 – $50,000

    • Estimated Initial Investment

      $150,000 – $1,942,000

  • Royalty

    • Royalty Fee

      5% – 6%

      of gross sales

  • Training & Support

    • Initial Training & Support

    • Opening & Ongoing Support

    • Marketing support

Fitness 1440 – Additional  Information

  1. Training & Support

    FITNESS:1440 provides detailed upfront training on club operations, plus corporate training and a designated club representative for each owner. Ongoing support covers marketing, advertising, employee relations, HR and staff recruitment, and franchisees access national vendor partners for equipment and supplies. Owners also tap a peer network of fellow franchisees for continuous problem-solving. Resale buyers should confirm what onboarding and operations training Fitness 1440 provides to incoming owners, and whether existing staff certifications and the club representative relationship carry over with the sale.

  2. Ideal Owner

    Fitness 1440 suits hands-on local operators who are community-minded and comfortable leading a club team. No prior gym experience is required, but owners should be ready to manage staff and trainers, drive local membership sales and marketing, and focus on the member experience and retention that sustain recurring dues. The model fits people who want to build community relationships and are open to scaling from a single club to multiple units. A balance of sales and operations matters more than fitness credentials.

  3. Recognition & Awards

    Fitness 1440's recognition is strongest at the local level: its Nashville club earned ThreeBestRated honours each year from 2018 to 2021, and brand trainer Rob Thomas was named Best Personal Trainer by Nashville Fit Magazine in 2025, signalling the quality of its training and community standing. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, member referrals and community visibility.

  4. Industry / Market

    The US Gym, Health & Fitness Club Operation industry is estimated to generate around $47 billion in revenue in 2026 (IBISWorld) while 81 million Americans belonged to a gym, studio or other fitness facility in 2025 (Health & Fitness Association). Demand is driven by rising consumer focus on preventive health, as gym membership is increasingly viewed as an essential rather than discretionary spend, and the category has proved relatively resilient across economic cycles. For resale buyers, local demand depends on population density, competition from budget and boutique operators, and the individual club's retention.

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