

Buy a Fitness Premier 24/7 Clubs Franchise
Fitness Premier 24/7 Clubs is a full-service, 24-hour gym franchise that combines big-box equipment access with the personalized programming and community feel of a boutique studio. The brand began franchising in 2016 and has built a presence concentrated in smaller markets where major fitness chains typically don’t operate.
Each location is a membership-based fitness facility with multiple revenue streams. Services include fitWAVE heart-rate-based group training, GroupX classes (yoga, cycling, Zumba and others), personal training, nutrition coaching, and Relax + Restore recovery suites. Clubs are equipped with Life Fitness and Hammer Strength equipment and support a branded mobile app for member check-in, workout tracking, class scheduling and a rewards program.
The brand targets communities with 15,000–20,000 residents in a five-mile radius, a market size typically below the threshold that national gym chains pursue. Fitness Premier has grown through both direct franchise development and a conversion pathway for independent gym owners. Franchisees may operate on a semi-absentee basis with a trained general manager in place.
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Why buy a Fitness Premier 24/7 Clubs Franchise?
Choosing to buy a Fitness Premier 24/7 Clubs franchise means entering a health and fitness category in communities that national chains have largely bypassed. Each club operates as the primary full-service fitness option in its territory, with a multi-revenue structure spanning membership tiers, training, group classes, nutrition, and recovery services rather than relying on membership fees alone.
Consumer access partnerships support steady membership demand: Silver Sneakers and Renew Active serve the senior fitness demographic, Gympass connects corporate wellness accounts, and a Truemed integration allows members to pay using HSA and FSA funds. The branded Fitness Premier app supports ongoing member engagement through check-in, class scheduling, and a rewards program, while front-of-house technology reduces staffing requirements relative to comparable clubs.
Fitness Premier 24/7 Clubs Franchise Costs & Information
Based on 2025 data reported in the 2026 FDD
Brand Profile
Year Founded
2004
Franchising Since
2017
New Startup Cost
$456,900 – $1,591,600
Avg. Resale Price
Contact us for details

Franchise Fees
Initial franchise Fee
$49,500
for new territories
Transfer Fee
$20,000
Royalty Fee
6%
of Gross Sales
Marketing Fee
2%
of Gross Sales

- * Based on 2025 data reported in the 2026 FDD
Unit Performance
Total Units *
18
New Units Opened *
2
Units Transferred *
1
Avg. Unit revenue *
$453,458

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