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FRANCHISE RESALES

Buy a Fitness Together Franchise

Fitness Together is a boutique personal training franchise built around private, one-on-one and small-group sessions delivered in dedicated workout suites rather than on open gym floors. Founded in 1984 and franchising since 1996, the brand pairs customized programming with nutrition coaching, virtual training options and progress assessments every six weeks, serving clients who want individual attention over crowded, equipment-led gyms.

Headquartered in Denver, Colorado, Fitness Together operates roughly 90 studios across the United States and is owned by WellBiz Brands, the multi-brand platform behind Drybar, Elements Massage and Radiant Waxing. Each studio is compact, typically 1,200 to 3,000 square feet, and runs with a general manager and a small team of certified trainers, generating recurring revenue through memberships and training packages.

The model sits between large gyms and group-fitness studios, focusing on results-driven personal training and client retention. A proprietary ASPIRE8 strength program and a relationship-led approach set it apart from volume-based fitness concepts.

Latest Resales

  • There are currently no Fitness Together resales available
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Why buy a Fitness Together Franchise?

Buying a Fitness Together franchise offers entry into the resilient personal-training category through a premium, private-suite model that carries lower overhead than full-size gyms. The smaller footprint, lean staffing and recurring membership revenue give franchisees more predictable income and stronger unit economics than volume-led fitness concepts, while in-person and virtual training create two complementary revenue streams.

Ownership also brings the backing of WellBiz Brands, a franchise platform with decades of multi-brand experience, plus an established network of owners to draw on for shared practices. The brand’s focus on one-on-one results and high client retention supports loyalty that is harder to build in trend-driven group fitness.

Fitness Together Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1996

    • Franchising Since

      1996

    • New Startup Cost

      $259,283 – $574,159

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Receipts

    • Marketing Fee

      2%

      of Gross Receipts

  • Unit Performance

    • Total Units *

      82

    • New Units Opened *

      0

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $534,267

    * Based on 2025 data reported in the 2026 FDD

Fitness Together – Additional  Information

  1. Training & Support

    Incoming owners complete Franchise University, an intensive program at the franchisor's training facility covering operations, sales, marketing, fitness programming and financials, including 40 hours of classroom training. Studios run on systems including Mindbody, InfuseFT, My Studio, iCIMS and the Schoox learning platform, with ongoing business coaching, marketing support and a help desk from the Denver Support Center, plus a network of around 70 owners and WellBiz Brands resources. Resale buyers should confirm what transfer training and Mindbody and Schoox system access carry over when ownership changes.

  2. Ideal Owner

    Fitness Together suits a hands-on local operator who enjoys building client relationships and leading a small team rather than working the gym floor full time. Prior fitness experience helps but is not required, since training is provided; the role is closer to sales- and operations-led management: recruiting and retaining certified trainers, driving memberships and staying visible in the community. Owners comfortable with premium client expectations and consistent service delivery, and motivated by visible client results, tend to fit the private-suite model best.

  3. Recognition & Awards

    Fitness Together has been recognized in Entrepreneur's Franchise 500, appearing on the ranking across multiple consecutive years and reaching #100, and is established as one of the longer-running names in private personal training with more than 25 years in operation. It is backed by WellBiz Brands, whose portfolio brands including Drybar also rank in the Franchise 500, and the studio model is associated with strong client retention. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community standing.

  4. Industry / Market

    Fitness Together operates in the US personal-training sector, which IBISWorld values at about $11.9 billion in 2025 and growing near an 8.2% annual rate, outpacing the broader US fitness-club market of roughly $45.7 billion. Demand is driven by consumers prioritizing individualized coaching over crowded gyms, hybrid in-person and virtual options, and an aging population spending on preventive wellness. Personal training has proved relatively resilient across economic cycles, though for resale buyers local demand, competition and a studio's membership base matter more than national totals.

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