FRANCHISE RESALES

Buy a Five Star Flooring Franchise

Five Star Flooring is a home-based flooring franchise that brings the showroom to the customer: franchisees run in-home consultations with curated samples, then manage turnkey installation covering furniture moving, demolition, subfloor preparation and finishing. The brand covers interior work in luxury vinyl plank and hardwood alongside exterior deck restoration through its Deck-last solution.

Launched in April 2026, the brand is part of Five Star Franchising, a Springville, Utah platform of eight home-service brands with more than 1,700 locations across North America, backed by Princeton Equity Group. The model carries no retail storefront and no inventory; materials are sourced from local wholesalers after a contract is signed, and independent subcontractor crews handle installation.

Five Star Flooring runs on the operating playbook of sister brand Five Star Bath Solutions, which has grown to nearly 400 locations, and is led by Brand President Dean Hartley, who helped scale that system. Customer-facing commitments include upfront pricing, a two-year price guarantee and a lifetime labor guarantee.

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Why buy a Five Star Flooring Franchise?

Flooring is a fragmented category with few national consumer brands, which gives a branded, concierge-style operator room to stand out. Five Star Flooring’s homeowner pitch (transparent pricing, one point of accountability, a lifetime labor guarantee) is built to win high-ticket projects, and its two-year price lock turns one-room jobs into multi-room pipelines.

For owners, buying a Five Star Flooring franchise means plugging into an established platform rather than a stand-alone startup. ProNexis, Five Star’s in-house call center, answers calls and books appointments; Five Star Marketing runs digital lead generation; and the Five Star Buying Group provides negotiated vendor pricing and rebates an independent flooring business would struggle to match. The asset-light structure keeps overhead low, with capital going into sales and marketing rather than showrooms and stock.

Five Star Flooring Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2026

    • Franchising Since

      2026

    • New Startup Cost

      $157,000 – $264,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500

      for new territories

    • Transfer Fee

      Not disclosed

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2.5%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      6

    • New Units Opened *

      6

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $2,895,922

    * Based on 2025 data reported in the 2026 FDD

Five Star Flooring – Additional  Information

  1. Training & Support

    New owners complete extensive virtual pre-training followed by an immersive week at Five Star's headquarters covering the structured sales process, flooring standards and vendor logistics. Ongoing support runs through the platform: ProNexis handles inbound calls, texts and appointment booking; Five Star Marketing manages digital lead generation; proprietary quoting technology produces fast pricing and digital floor previews; and the Five Star Buying Group supplies vendor pricing and rebates. Resale buyers should confirm what transfer training is offered and how ProNexis and Buying Group access carries over when ownership changes.

  2. Ideal Owner

    Five Star Flooring is a sales-led, executive-management model, not a trade business: owners do not install floors and no flooring experience is required. The day-to-day centers on running in-home sales appointments, building B2B referral relationships with realtors, wholesalers and community partners, working home shows, and managing independent subcontractor crews to quality standards. The fit is a full-time, outgoing operator, often a former corporate or sales professional, comfortable with high-ticket selling, P&L management and holding crews accountable. The franchisor is explicit that this is not a passive investment.

  3. Recognition & Awards

    Five Star Flooring launched in 2026, so recognition currently comes through its parent platform. Five Star Franchising has made the Inc. 5000 list of America's fastest-growing companies six times, ranking #1829 in 2026, and appears on the MountainWest Capital Network Utah 100, Utah Valley BusinessQ UV50 and Utah Business Fast 50 lists. Two sister brands made Entrepreneur's 2026 Franchise 500, and Five Star Bath Solutions and Card My Yard earned Franchise Business Review culture recognition in 2026. Resale buyers should pair platform credentials with the specific unit's local reviews and reputation.

  4. Industry / Market

    US floor covering retailing is a $62.4 billion market in 2026, according to IBISWorld. Demand is largely replacement-driven: an aging US housing stock and homeowners choosing to remodel rather than move keep flooring upgrades on the project list, while luxury vinyl plank has broadened the mid-market. The category is fragmented across big-box chains and small independent installers, which favors branded operators that can promise consistent pricing and workmanship. For resale buyers, local conditions matter most: housing age, remodeling activity and real-estate turnover in the territory shape lead flow more than national figures.

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