FRANCHISE RESALES

Buy a Fleet Feet Franchise

Fleet Feet Sports is a specialty running retail franchise founded in 1976, dedicated to providing personalized running gear, expert shoe fitting, and community-focused fitness experiences. With over 200 stores across the U.S., Fleet Feet combines high-quality products with proprietary gait analysis technology and knowledgeable staff to help runners of all levels improve performance and prevent injury. The brand emphasizes community engagement through local running clubs, events, and training programs, fostering loyalty and repeat business. Fleet Feet’s franchise model offers entrepreneurs a proven retail concept in the growing health and wellness market, supported by a strong brand reputation and innovative customer service strategies.

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Why buy a Fleet Feet Franchise?

Investing in Fleet Feet Sports offers entry into a trusted, growing specialty retail franchise with a loyal customer base and innovative service offerings. Franchisees gain access to proven technology, marketing support, and a scalable business model. With the rising trend in health and fitness, Fleet Feet presents a compelling opportunity to build a rewarding business centered on community and wellness.

Fleet Feet Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1976

    • Franchising Since

      1978

    • New Startup Cost

      $352,000 – $651,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $10,000

      or 25% Initial Franchise Fee per location; legal expenses only for limited-impact transfers

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      0.25%

      of Gross Sales

  • Unit Performance

    • Total Units *

      283

    • New Units Opened *

      12

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $1,672,860

    * Based on 2025 data reported in the 2026 FDD

Fleet Feet – Additional  Information

  1. Training & Support

    Fleet Feet provides franchisees with extensive training in retail operations, product knowledge, customer service, and marketing. Franchisees benefit from ongoing corporate support including access to proprietary technology for gait analysis, national marketing campaigns, inventory management tools, and regional coaching. The brand also offers assistance with site selection, store design, and grand opening strategies to ensure successful launches.

  2. Ideal Owner

    The ideal Fleet Feet franchisee is a passionate entrepreneur with strong retail management and customer service skills. While prior experience in running or retail is beneficial, it is not mandatory due to comprehensive training. Owners should be community-oriented, committed to fostering customer relationships and local engagement.

  3. Recognition & Awards

    Fleet Feet has been recognized by Entrepreneur Magazine’s Franchise 500 and Retail Leader’s Top Specialty Retailers list. The brand is praised for its innovative approach to personalized service and strong community presence, contributing to consistent franchisee satisfaction and growth.

  4. Industry / Market

    The specialty running and fitness retail market is expanding, driven by increasing health consciousness and participation in running and fitness activities. The U.S. sporting goods market is projected to grow at a CAGR of approximately 4-5%, with specialty stores like Fleet Feet benefiting from demand for expert advice and customized products.

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