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FRANCHISE RESALES

Buy a Ford’s Garage USA Franchise

Ford’s Garage is a full-service, 1920s automotive-themed restaurant franchise built around gourmet burgers, American comfort food and a craft-beer programme. It is the only restaurant concept licensed to use Ford Motor Company’s logos and insignia, and its interiors recreate a vintage service station with gas-pump door handles, classic Ford vehicles and copper bar tops. The first restaurant opened in 2012 in Fort Myers, Florida, near Henry Ford’s winter home, and franchising began in 2015.

The menu centres on Black Angus burgers, including the signature “Burgers of Fame,” alongside comfort-food entrees, salads, fresh fish and a broad line-up of draft and craft beers, wine and cocktails. Units are sit-down, full-service restaurants run on a brick-and-mortar, territory-based model, generally developed by multi-unit operators rather than single-store owners.

The brand operates under Tampa-based Vintage Hospitality Group and has grown to around 30 locations across eight states, concentrated east of the Mississippi, with active expansion in the Midwest and Southeast. Its core differentiator is the licensed Ford identity paired with an experience-led format that aims to stand apart from casual-dining competitors.

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Why buy a Ford’s Garage USA Franchise?

To buy a Ford’s Garage franchise is to take on a differentiated, experience-led restaurant concept anchored by one of America’s most recognised brand identities. As the only restaurant licensed to use Ford Motor Company’s logos and insignia, the brand carries instant recognition that an independent operator would have to build from scratch, helping drive guest traffic and word-of-mouth in new markets.

The concept is supported by a leadership team with more than 200 years of combined restaurant and franchising experience, drawn from brands such as Bloomin’ Brands, Benihana, Burger King and Starbucks, and is backed by structured operating systems and onboarding. For an operator entering full-service dining, much of the design, menu, supply and operational framework is already established, and the brand competes in a large, established restaurant category.

Ford’s Garage USA Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2015

    • New Startup Cost

      $3,703,800 – $6,618,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      5.50%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      30

    • New Units Opened *

      5

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $5,749,266

    * Based on 2024 data reported in the 2025 FDD

Ford’s Garage USA – Additional  Information

  1. Training & Support

    Ford's Garage runs a full onboarding programme that walks incoming operators through every part of the business, led by an experienced multi-brand restaurant team. Franchisees receive proprietary operating software, a franchisee-only intranet with best-practice tools and marketing templates, regular field-operations visits, and ongoing marketing support through national campaigns, co-op advertising and loyalty-programme integration. The brand's Fran Fest event brings operators together to align on culture and systems. Resale buyers should confirm what transfer training and software access carry over to incoming ownership.

  2. Ideal Owner

    Ford's Garage suits hands-on operators with full-service restaurant or hospitality experience who are comfortable leading large front- and back-of-house teams and managing the demands of a sit-down, bar-and-grill format. The model rewards owners who value brand consistency, guest experience and community involvement, and who can coordinate vendors and staffing across one or more high-volume units. It is geared to committed multi-unit or owner-operators rather than passive, semi-absentee or home-based investors.

  3. Recognition & Awards

    Ford's Garage has built its reputation on a distinctive position as the only restaurant concept officially licensed to use Ford Motor Company's logos and insignia, and has been featured in national trade coverage, including Nation's Restaurant News, as a growing full-service concept expanding into new states. Its themed format and burger-and-craft-beer menu also draw active consumer review activity across its locations. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, guest loyalty and community standing.

  4. Industry / Market

    The US restaurant industry is projected to reach roughly $1.5 trillion in sales in 2025, according to the National Restaurant Association, with full-service and casual dining a major share of that spending. Demand continues for experiential, differentiated concepts and for craft-beer and elevated-burger formats, which Ford's Garage targets directly. Restaurant performance is closely tied to location, local competition and consumer discretionary spending, so for resale buyers a unit's specific market, foot traffic and trade-area strength are central to its value.

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