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FRANCHISE RESALES

Buy a Fresh Coat Painters Franchise

Fresh Coat Painters is a residential and commercial painting franchise operating across the United States and Canada. Part of Strategic Franchising Systems, the brand has franchised since 2005 and built a network of more than 180 locations.

The model is home-based and built for owners who manage rather than paint. Franchisees sell and coordinate projects while hired crews and subcontractors carry out the work across 14 services, including interior and exterior painting, cabinet refinishing, power washing, deck staining and epoxy flooring. Serving both homeowners and commercial clients gives each territory two demand streams under one operation.

Fresh Coat positions itself on a premium, customer-experience-led service standard, supported by proprietary quoting and management software and national supplier relationships. With low overhead and no retail premises, it is one of the more established low-investment concepts in the professional painting category.

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Why buy a Fresh Coat Painters Franchise?

Buying a Fresh Coat Painters franchise offers entry into a high-demand category through an established brand rather than an independent start-up. Painting is a resilient home-services segment, and Fresh Coat’s dual residential and commercial focus lets a single territory pursue work across the year.

The ownership case rests on a manager-operator model with low fixed costs: no storefront, home-based operation, and crews who do the painting while the owner drives sales and growth. National affiliations add leverage an independent painter would struggle to match, including discounted Sherwin-Williams paint, Painting Contractors Association membership and IFA and VetFran participation. Proprietary SmartQuote software and structured marketing support help keep the local pipeline moving.

Fresh Coat Painters Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2005

    • New Startup Cost

      $86,150 – $125,250

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $54,900

      for new territories

    • Transfer Fee

      $12,500

      The greater of either $12,500 or 5% of the purchase price, plus costs

    • Royalty Fee

      4–6%

      of Gross Revenues or Minimum Royalty Fee

    • Marketing Fee

      2%

      of Gross Revenues or $350/mo min

  • Unit Performance

    • Total Units *

      182

    • New Units Opened *

      23

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $751,964

    * Based on 2025 data reported in the 2026 FDD

Fresh Coat Painters – Additional  Information

  1. Training & Support

    Initial training covers 40 hours of classroom instruction and 16 hours on the job, focused on estimating, sales, hiring and running the business rather than painting. Owners get an assigned Franchise Business Consultant plus ongoing webinars, regional meetings and national conferences. Operations run on proprietary SmartQuote software with CRM and marketing automation, alongside the Painter Advancement System for recruiting crews and discounted Sherwin-Williams supply. Resale buyers should confirm what transfer training and SmartQuote access the franchisor provides when ownership changes.

  2. Ideal Owner

    Fresh Coat suits a sales-minded manager rather than a tradesperson, and no painting experience is needed. The owner's day centers on estimating and closing jobs, recruiting and scheduling painter crews, and building local referral relationships with homeowners, realtors and commercial clients. It rewards people who are comfortable leading hired teams, managing several projects at once and driving consistent local marketing. Organized, customer-focused operators who enjoy growing a service business through people and process tend to fit best.

  3. Recognition & Awards

    Fresh Coat Painters has earned repeated recognition for franchisee satisfaction through Franchise Business Review and has appeared in Entrepreneur's Franchise 500 in past years. As a brand under Strategic Franchising Systems, it carries the credibility of an established multi-brand franchisor, and it maintains industry standing through Painting Contractors Association membership and IFA participation. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and referral strength, which drive performance more than national awards.

  4. Industry / Market

    The US painting services market is worth more than $40 billion, supported by steady residential repainting, an aging housing stock and ongoing commercial maintenance. Demand is relatively recession-resilient: owners repaint to protect and refresh property in both strong and weak markets, and commercial work adds a steadier layer. Seasonality varies by region, with exterior work weighted to warmer months. For resale buyers, local housing age, new construction and the strength of commercial accounts in the territory shape revenue potential.

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