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FRANCHISE RESALES

Buy a Freshslice Pizza Franchise

Freshslice Pizza is a Canadian fast-casual pizza franchise founded in 1999 by Ray Russell in Vancouver, British Columbia, and headquartered in Burnaby, BC. The brand built its name on a “pizza by the slice” concept using fresh, locally sourced produce, with gluten-free, multigrain, vegan and halal options alongside its standard menu.

The business runs on a “3-in-1” model combining by-the-slice service, build-your-own pizzas with unlimited toppings at one price, and delivery, giving each location several revenue streams. Its defining feature is the financial structure: franchisees pay no royalties, no advertising fees and no markup on ingredients. Instead, the franchisor operates central commissary kitchens, manufactures the dough and reinvests a share of dough sales into advertising. Stores are compact and equipment-efficient, built on proprietary systems designed for smaller footprints.

Freshslice operates over 150 locations, concentrated in Canada, and began expanding into the United States in 2024 with sites in Texas and Washington State. It is founder-led and positions itself as the “Starbucks of Pizza”.

Latest Resales

  • There are currently no Freshslice Pizza resales available
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Why buy a Freshslice Pizza Franchise?

Buying a Freshslice Pizza franchise offers entry into an established Canadian pizza brand with an unusually operator-friendly economic model. The absence of royalties, advertising fees and ingredient markups is the headline differentiator; the franchisor instead earns revenue mainly through dough supply, aligning its interests with store-level volume. The compact, equipment-efficient store format is designed to work in smaller spaces than many competitors require.

The 3-in-1 menu of slices, full pizzas and delivery gives owners several ways to drive sales within one location, and central dough manufacturing reduces in-store labour while supporting consistency across the network. Many partners operate multiple units, a sign the model suits operators who want to scale.

Freshslice Pizza Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1999

    • Franchising Since

      2023

    • New Startup Cost

      $235,490 – $510,950

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      $55,000

    • Royalty Fee

      10%

      of Gross Sales

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      0

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

Freshslice Pizza – Additional  Information

  1. Training & Support

    Freshslice runs a head-office support model covering hiring and training assistance, purchasing and distribution, quality control and business coaching, plus HQ support across marketing, accounting, legal and HR. Initial on-site training runs 4-10 days. Central commissary kitchens supply the dough stores use, removing in-house dough production, and the franchisor provides over 20 proprietary equipment items designed for efficient, smaller-footprint operations, alongside a branded ordering app and a 5% cashback rewards programme. Resale buyers should confirm what transfer training and dough-supply terms apply when ownership changes.

  2. Ideal Owner

    Freshslice is built around hands-on, owner-operator involvement; the franchisor screens candidates with a personality profile and a two-hour Discovery Session and is explicit that store success depends on an engaged operator. No prior food-service experience is required, but owners should be entrepreneurial, customer-focused and comfortable running daily restaurant operations, managing staff and driving local sales. The low cost of entry and quick turnaround suit operators interested in building multiple units, and many existing partners run more than one location.

  3. Recognition & Awards

    Freshslice has been recognised by CIO Global as one of its Top 10 franchises to own. The brand has also earned Golden Plate Awards for Best Pizza by the Slice (Georgia Straight, 2014-2015) and Consumers' Choice Awards (2007-2009), and founder Ray Russell was runner-up for Entrepreneur of the Year in 2016 (BCBusiness/EY). It passed 100 stores in 2024 and now reports over 150 locations. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, repeat customers and community visibility.

  4. Industry / Market

    The US pizza restaurant market is worth roughly $50 billion a year across more than 74,000 pizzerias (IBISWorld; Pizza Today), one of the largest and most competitive foodservice categories. Demand is supported by delivery and digital ordering, value-driven pricing, and growing interest in customization and ingredient quality, including gluten-free and plant-based options. The category is mature and resilient but heavily contested by national chains and independents alike, so a unit's local positioning, traffic and delivery reach matter to resale buyers.

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