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FRANCHISE RESALES

Buy a Frutta Bowls Franchise

Frutta Bowls is a health-focused fast-casual franchise specializing in customizable açaí, pitaya, and kale-mix bowls, alongside smoothies, toasts, protein bites, refreshers, and coffees. Founded in 2016 and franchising since 2017, the brand operates locations across multiple US states. Frutta Bowls is part of WOWorks, a parent company that also operates Saladworks, Barberitos, Garbanzo Mediterranean Fresh, The Simple Greek, and Zoup.

The concept requires no fryers or hoods, reducing equipment costs and buildout complexity compared with traditional food service concepts. The menu spans multiple dayparts: breakfast, lunch, dinner, dessert, and snacks. Catering, online ordering, and the branded Frutta Rewards loyalty app provide additional revenue channels for franchisees.

Each location focuses on community engagement alongside the food offering, with customization and ingredient quality central to the brand experience. The menu’s superfood bases (açaí, pitaya, and kale) target health-conscious consumers seeking made-to-order options with a lighter operational footprint than a full-service restaurant.

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Why buy a Frutta Bowls Franchise?

Frutta Bowls operates in a growing healthy fast-casual category with structural advantages for franchise buyers. The equipment-light model (no fryers, no hoods) keeps buildout costs and ongoing operating requirements lower than most food service formats. The multi-daypart menu captures visits across breakfast, lunch, dinner, and snack occasions, and catering plus online ordering extend revenue beyond in-store traffic. The Frutta Rewards loyalty app adds a direct customer channel that supports repeat business and marketing reach.

Joining the WOWorks system connects franchisees to multi-brand infrastructure in the healthy food sector, including purchasing leverage and operational support that an independent operator would need to build from scratch. For those considering buying a Frutta Bowls franchise, the parent-backed platform provides a defined system and established marketing resources to work from.

Frutta Bowls Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2016

    • Franchising Since

      2017

    • New Startup Cost

      $329,000 – $514,750

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $12,500

      $7,500 to existing franchisee; $2,000 among partners

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      20

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $510,790

    * Based on 2025 data reported in the 2026 FDD

Frutta Bowls – Additional  Information

  1. Training & Support

    Frutta Bowls provides new owners with 17 hours of classroom training and 40 hours of on-the-job training. Each franchisee is assigned a dedicated Franchise Business Partner for ongoing operational guidance. Support includes a toll-free line, field operations visits, proprietary software for inventory and sales tracking, and a franchisee intranet platform. Marketing assistance covers social media, SEO, website development, email marketing, and the Frutta Rewards loyalty program. Resale buyers should confirm what initial training and system access are provided to incoming ownership.

  2. Ideal Owner

    The ideal Frutta Bowls franchisee is community-oriented and comfortable in a customer-facing retail food environment. The model is operations-led, with the owner managing a small team, maintaining food quality standards, and actively engaging with the local community. Prior food service experience is useful but not required; the brand has worked with both first-time operators and experienced multi-unit franchisees. Strong local marketing instincts and a genuine interest in health and wellness align well with the Frutta Bowls customer base.

  3. Recognition & Awards

    Frutta Bowls earned early recognition from Entrepreneur Magazine, appearing in the Franchise 500's Fastest Growing, Top New Franchise, and Top Food Franchise categories in 2019, and holds Franchise Registry verified member status. The brand's franchise credibility also draws from its parent company WOWorks, a multi-brand healthy food platform with established operational infrastructure. For resale buyers, local-level recognition (community reviews, catering reputation, and social media presence) may be as relevant as formal franchise rankings when assessing a specific unit's value.

  4. Industry / Market

    The US smoothie and juice bar market, which includes açaí bowl concepts like Frutta Bowls, has grown steadily as consumers shift toward plant-based, nutrient-dense food. Demand for convenient, health-forward meals is strong among millennial and Gen Z consumers, driving sustained footfall in the healthy fast-casual segment. The category has proved resilient across economic cycles, with health-conscious eating becoming a standard expectation in US food culture rather than a niche preference. For resale buyers, a unit's location, local competition, and existing customer base are the most direct determinants of revenue potential.

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