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FRANCHISE RESALES

Buy a Furry Land Franchise

Furry Land Mobile Pet Grooming is a mobile grooming franchise that brings cage-free, one-on-one grooming for dogs and cats directly to customers’ driveways. Each self-contained van supplies its own warm water and electricity, so no hookups to the home are needed and pets avoid drop-offs, cages and assembly-line handling. The brand was founded in Las Vegas in 2017 and began franchising in 2020.

Furry Land was acquired by Phoenix Franchise Brands in 2021 and sits alongside sister concepts Fetch! Pet Care, Spray Foam Genie and Door Renew. Phoenix is led by Greg Longe, whose three decades in franchising include national growth roles at Molly Maid and Mr. Handyman, and the group favours lower-overhead service models over brick-and-mortar formats. Furry Land has grown to more than 70 locations from Maine to Oregon.

The business runs on a home-based, route-driven model: owners operate one or more branded grooming vans within a protected territory, building recurring appointments from local pet owners. Its differentiator is convenience and a calmer, in-van spa experience positioned as a premium alternative to traditional salons.

Latest Resales

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Why buy a Furry Land Franchise?

Buying a Furry Land franchise offers entry into the pet care sector, a category that has stayed resilient through recent economic cycles as owners keep prioritising spending on their animals. Furry Land’s mobile, cage-free format gives owners a clear point of difference against fixed-location salons and taps steady demand for convenient, at-home service.

The home-based, van-based model keeps overhead low compared with a storefront, and the protected-territory structure supports recurring grooming appointments rather than one-off projects. As part of Phoenix Franchise Brands, franchisees gain the backing of an operator with a long multi-brand franchising track record and shared infrastructure across its service concepts.

Furry Land Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $62,500 – $185,000

    • Initial Investment

      $134,000 – $304,000

  • Royalty

    • Royalty Fee

      6%

      of gross sales

  • Training & Support

    • 5 days training at franchisor-designated location

    • 5 days training in Las Vegas training facility

    • Classroom instruction

    • Hands-on grooming and operations training

    • Online modules, videos, and assessments

Furry Land – Additional  Information

  1. Training & Support

    Furry Land trains incoming owners over five days at a franchisor-designated location and five days at the brand's Las Vegas training facility, combining classroom instruction with hands-on grooming and operations practice, plus online modules, videos and assessments. Ongoing support spans proprietary operating software, call-centre booking support, groomer recruiting assistance and equipment-procurement systems. Buyers of an existing Furry Land unit should confirm what initial and transfer training the franchisor extends to new ownership and what software and call-centre access carries over at handover.

  2. Ideal Owner

    The model suits hands-on local operators comfortable running a mobile, route-based business rather than passive investors. Strong candidates are customer-focused, organised around scheduling and fleet logistics, and able to recruit, train and retain skilled groomers, since service quality and client retention rest on the team. Pet-industry experience is not required, but owners should enjoy building local visibility through marketing and reviews and be ready to drive repeat bookings. Community-minded operators who value convenience-led consumer trends tend to fit well.

  3. Recognition & Awards

    Furry Land has built its profile less through formal franchise-awards lists than through rapid national growth to more than 70 locations and a distinctive cage-free, at-home model that has made it one of the more visible names in mobile pet grooming. It was named among 1851 Franchise's top pet grooming franchises for 2025 and positions itself as a leading mobile grooming brand. Its credibility is reinforced by parent Phoenix Franchise Brands and its leadership's multi-brand franchising experience. For resale buyers, brand-level visibility should be weighed alongside the specific territory's local reputation and online reviews.

  4. Industry / Market

    The US pet grooming services market was valued at about $2.06 billion in 2024 and is projected to reach $2.99 billion by 2030, a CAGR near 6.5% (US Pet Grooming Services Market Report). Growth is driven by rising pet ownership, higher per-pet spending and demand for convenient, premium and at-home services. Grooming is a repeat, needs-based service that tends to hold up across economic cycles. For resale buyers, that recurring demand makes a unit's established client base and rebooking rate especially important.

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