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FRANCHISE RESALES

Buy a GameDay Men’s Health Franchise

GameDay Men’s Health is a men’s wellness clinic franchise focused on testosterone replacement therapy (TRT), erectile dysfunction treatment, medical weight loss, and related hormone and vitality services. Founded in Carlsbad, California in 2018, the brand built its concept around a casual, sports-themed “man cave” clinic, with leather seating, flat-screen TVs and sports memorabilia designed to make men more comfortable addressing sensitive health concerns than a conventional medical office.

The business runs on a recurring-revenue membership model, enrolling patients in personalized, ongoing treatment programs. Clinics operate from a compact 1,000–2,000 sq. ft. space with a lean team of four to five staff and standard business hours. Many locations include an in-office laboratory that returns blood-work results quickly, allowing treatment to begin in a single visit. Owners need no medical license; the franchisor assists with recruiting the clinical staff who deliver care.

GameDay began franchising in 2022 and has grown rapidly to more than 400 US locations. It is founder-led by Evan Miller, who opened the first clinic after his own experience with low testosterone.

Latest Resales

  • There are currently no GameDay Men’s Health resales available
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Why buy a GameDay Men’s Health Franchise?

GameDay Men’s Health sits in a fast-expanding corner of the health and wellness market, and its recurring-revenue membership model gives owners a repeatable income base once a patient relationship is established. The high-ticket, subscription-style nature of treatment means loyal members can carry meaningful lifetime value, while the compact footprint and small team keep fixed overhead modest for a healthcare concept.

To buy a GameDay Men’s Health franchise is to step into a system built for operators rather than clinicians: no medical license is required, and the franchisor handles clinical-staff recruiting, turnkey digital marketing (SEO, paid Google Ads, social, geotargeting and Google Business Profile), and preferred vendor programs. A dedicated business coach, KPI support and an annual convention round out the infrastructure.

GameDay Men’s Health Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2022

    • New Startup Cost

      $224,575 – $410,496

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      plus any broker commission

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      262

    • New Units Opened *

      243

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

GameDay Men’s Health – Additional  Information

  1. Training & Support

    Training blends virtual, classroom and onsite instruction, and has included 40 hours of classroom training and 24 hours of on-the-job instruction covering operations, sales, finance and vendor accounts. Ongoing support includes a dedicated business coach for daily or weekly calls, KPI coaching, monthly webinars with the founder, an annual convention, All-Star Unit Awards for top performers, an online document library, proprietary software and a franchisee intranet, and preferred vendor programs. Buyers of an existing GameDay clinic should confirm what transfer training and software access pass to incoming owners and inherited staff.

  2. Ideal Owner

    GameDay suits a business-minded operator rather than a medical professional; no clinical license or healthcare background is required. The model rewards owners who are KPI- and goal-driven, comfortable managing a small team, and strong on people and communication skills, since attracting and retaining members drives the recurring-revenue base. Marketing oversight, local relationship-building and a genuine interest in men's health round out the profile. It fits hands-on local operators as readily as multi-unit investors who install a manager.

  3. Recognition & Awards

    GameDay Men's Health ranks in Entrepreneur's Franchise 500, most recently #199 in 2026 (up from #357 in 2025), and has been named #29 on Entrepreneur's Fastest-Growing Franchises and #9 among its Top New & Emerging Franchises. Athletech News included the brand among its "50 Most Innovative Companies in Fitness & Wellness." Rapid expansion past 400 US locations since 2022 reflects strong franchise-buyer interest. For resale buyers, brand-level recognition should be weighed alongside the specific clinic's local reviews, reputation and member retention.

  4. Industry / Market

    Demand for men's health services is rising sharply in the US: testosterone-therapy prescriptions reached roughly 11 million in 2024, with the fastest growth among men aged 35–44. North America is the largest regional market for testosterone replacement therapy, supported by greater awareness of low testosterone, wider acceptance of preventive and hormone care, and growing comfort with membership-based wellness. For resale buyers, local factors matter most: the catchment's demographics, competition from clinics and telehealth providers, and the unit's membership base.

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