FRANCHISE RESALES

Buy a GameDay Men’s Health Franchise

Gameday Men’s Health is a pioneering franchise in the men’s healthcare sector, specializing in testosterone replacement therapy (TRT) and erectile dysfunction (ED) treatments. Founded by Evan Miller in 2018, the brand has experienced explosive growth, reaching 100 locations by early 2025 with a remarkable 1400% year-over-year unit growth in 2023. Gameday’s unique “man cave” environment-featuring flat-screen TVs, leather chairs, refreshments, and sports memorabilia-creates a comfortable space where men can address sensitive health concerns without the clinical feel of traditional medical offices.

The franchise operates on a recurring revenue membership model, offering personalized wellness programs tailored to each client’s needs. Services extend beyond TRT and ED treatments to include weight loss programs, vitamin therapy, and comprehensive wellness solutions. Each clinic features an in-office laboratory that delivers test results within 15 minutes, eliminating the need for third-party labs and enabling immediate treatment plans.

With a lean staffing model of just 4-5 employees working standard business hours, Gameday clinics maintain low overhead costs while generating impressive returns-the 2023 FDD reports average gross revenue of $1.8M with adjusted earnings of $627K. The franchise requires no medical experience from owners, as Gameday assists in recruiting qualified clinical directors. This turnkey business model, combined with the growing demand for men’s health services (with 1 in 4 men suffering from low testosterone by age 40), positions Gameday Men’s Health as a leader in the expanding men’s wellness industry.

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Why buy a GameDay Men’s Health Franchise?

Investing in a GameDay Men’s Health franchise offers a unique opportunity to join a growing sector with a business model that emphasizes simplicity, customization, and effectiveness. Franchisees benefit from a proven approach that provides personalized health plans tailored to each client, empowering men to achieve their health goals with ease. GameDay Men’s Health’s comprehensive support system includes initial training and ongoing assistance, equipping franchisees to navigate the health and wellness industry confidently. For entrepreneurs passionate about making a difference in men’s lives, GameDay Men’s Health presents a rewarding venture, allowing franchisees to deliver accessible, practical, and impactful health solutions that foster lasting well-being.

GameDay Men’s Health Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2022

    • New Startup Cost

      $224,575 – $410,496

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      plus any broker commission

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      262

    • New Units Opened *

      243

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

GameDay Men’s Health – Additional  Information

  1. Training & Support

    GameDay Men’s Health offers a structured franchisee support system starting with 40 hours of classroom training and 24 hours of on-the-job instruction, covering operations, medical protocols, and customer service. Franchisees receive site selection assistance, lease negotiation guidance, and a dedicated business coach for ongoing mentorship. Support includes access to proprietary software, a franchisee intranet platform, newsletters, and annual conferences. Marketing strategies feature ad templates, national/regional campaigns, social media, SEO, website development, and email marketing. Field operations teams provide on-site guidance, while technology systems streamline clinic management and patient care.

  2. Ideal Owner

    The ideal GameDay Men's Health franchise owner is a passionate entrepreneur with strong business acumen and a commitment to improving men's health and wellness. This individual doesn't need medical experience or licensure, making the opportunity accessible to a broader range of business-minded professionals.

  3. Recognition & Awards

    Gameday Men’s Health has earned notable recognition within the health and wellness industry. In 2025, the brand was featured in Entrepreneur Magazine's Franchise 500 list, highlighting its rapid growth and commitment to men's health . Additionally, Gameday was named among the "50 Most Innovative Companies in Fitness & Wellness" by Athletech News, underscoring its innovative approach to men's health services .

  4. Industry / Market

    The global men’s health and wellness market is projected to surge from $1.27 trillion in 2023 to $2.57 trillion by 2029, growing at a 12.44% CAGR, driven by rising demand for personalized care and preventive health solutions. GameDay Men’s Health, specializing in testosterone replacement therapy and men’s wellness, is well-positioned to capitalize on this growth as men increasingly prioritize holistic health. The brand’s focus on addressing age-related hormonal imbalances and offering tailored treatments aligns with the expanding market for men’s health services, particularly among those seeking proactive, tech-integrated wellness solutions.

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