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FRANCHISE RESALES

Buy a GameTruck Franchise

GameTruck is a mobile entertainment franchise that brings party experiences directly to customers’ homes, schools and venues. Founded in 2006, the brand pioneered the climate-controlled mobile video game theater and has since added laser tag, GelTag, water tag, foam parties and at-home gaming setups, each run by certified GameCoaches.

The business serves a broad base: families booking birthday parties, plus schools, fundraisers, community events and corporate clients. Each franchise works a protected territory with one or more branded trailers, and the model is mobile and home-based rather than tied to a storefront, with revenue earned per booked event.

Operated under GameTruck Licensing, LLC, the network spans more than 50 franchise locations across 30-plus US states, with over 100 trailers in its fleet and more than 375,000 events delivered. As the originator of its category, GameTruck competes largely on brand recognition and a turnkey, fully managed party experience.

Latest Resales

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GameTruck Vehicle

Why buy a GameTruck Franchise?

Buying a GameTruck franchise means stepping into the brand that created the mobile video game theater category and built nationwide recognition around it. The concept is asset-light and mobile: there is no retail lease, with the trailer and equipment forming the core of the business. That keeps fixed overhead low and lets owners focus their spending on local marketing and bookings.

Owners plug into fully staffed corporate operations, sales and marketing teams, a centralized booking center that feeds in leads, and proven logistics systems that make a fun business practical to run. Multiple party formats, from video games and laser tag to GelTag, water tag and foam, let a single territory serve birthdays, schools, fundraisers and corporate clients across the year, broadening demand beyond any one segment.

GameTruck Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2006

    • Franchising Since

      2008

    • New Startup Cost

      $164,450 – $312,199

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      for new franchisee; $5,000 existing

    • Royalty Fee

      7%

      of Gross Sales or $600/mo min

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      50

    • New Units Opened *

      2

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD
    GameTruck Vehicle

GameTruck – Additional  Information

  1. Training & Support

    Incoming owners receive 16 hours of classroom training and 19 hours of on-the-job training, then draw on ongoing support from fully staffed corporate operations, sales and marketing teams. A centralized booking center handles lead intake and party scheduling, while proprietary business-management software and logistics tools run the day-to-day, backed by national and local marketing programs and certified GameCoach systems. Resale buyers should confirm with GameTruck what transfer training and booking-center and software access carry over to a new owner.

  2. Ideal Owner

    GameTruck suits hands-on, community-minded local operators who enjoy being visible in their market. Because owners consistently point to marketing as the engine of bookings, a sales- and promotion-driven temperament matters more than gaming knowledge. The role centers on generating local demand, coordinating schedules and logistics, and recruiting and managing the GameCoaches who deliver events. Strong customer-service instincts and comfort handling families, schools and corporate clients complete the profile; prior event, marketing or sales experience helps but is not required.

  3. Recognition & Awards

    GameTruck has been recognized in Entrepreneur's Franchise 500 across multiple years, ranked #1 as the only mobile video game theater concept on the list, and has appeared on Entrepreneur's home-based and new-franchise rankings. As the creator of its category, the brand carries strong consumer recognition, reflected in a 4.8-star average across more than 80,000 verified reviews and over 375,000 events delivered. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, reviews and referral sources.

  4. Industry / Market

    GameTruck operates in the US experiential entertainment and children's party-services category, where consumer spending keeps shifting toward memorable experiences over physical gifts. Demand is supported by dual-income families outsourcing party planning, busy schedules that favor turnkey at-home options, and steady birthday, school and fundraiser calendars. The climate-controlled game theater runs year-round, while outdoor formats such as water tag and foam add summer seasonality. For resale buyers, local demand depends on territory demographics, household density and the strength of school and community ties.

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