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FRANCHISE RESALES

Buy a Generator Supercenter Franchise

Generator Supercenter is a franchise specializing in the sales, installation, service, and maintenance of standby generators, primarily Generac-branded units. Founded in 2005, the brand operates through retail showrooms known as Generator Superstore® locations, serving residential and commercial customers across the US. Each franchisee holds an exclusive territory, operating as an authorized Generac dealer and delivering a full-service generator experience from initial consultation through ongoing maintenance.

The business model covers three revenue streams: equipment sales, professional installation, and recurring service and maintenance contracts. The brand has also expanded into home energy technology products, including EV charging stations, battery backup systems, and smart load management panels. Generator Supercenter positions itself as the #1 Generac dealer in North America.

Franchisees benefit from Generac manufacturer discounts, national retail partnerships, and the brand’s accounting and operational support infrastructure. The model is staffed-operation led, with certified technicians and electricians handling installations and service work, backed by 24/7 technical support from the franchisor.

Latest Resales

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Why buy a Generator Supercenter Franchise?

Generator Supercenter occupies a distinctive position in the home services franchise market as the only national franchise built around the full generator lifecycle: sales, installation, service, and maintenance. Franchisees operate as the #1 Generac dealer in North America, entering the market with manufacturer discounts, established supplier access, and a brand where technical credibility is central to the customer relationship.

The multi-revenue model supports income from equipment sales and installation alongside recurring maintenance and service contracts. A well-developed maintenance book generates recurring income independent of new equipment sales cycles. National retail partnerships and Generac pricing access provide procurement advantages that independent operators typically cannot match.

Generator Supercenter Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2017

    • New Startup Cost

      $504,950 – $898,250

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      100%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      4–6%

      of Gross Revenues or $2,000/month min

    • Marketing Fee

      Up to 1%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      65

    • New Units Opened *

      7

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $4,612,940

    * Based on 2025 data reported in the 2026 FDD

Generator Supercenter – Additional  Information

  1. Training & Support

    Generator Supercenter trains franchisees in generator sales, installation, and repair; no prior industry experience is required. The franchisor provides 24/7 technical support, accounting and operational systems, and sales and marketing resources for running units. Certified technicians carry out installations and service work within the franchise system, and the brand maintains ongoing field and operational support. Resale buyers should confirm what transfer training Generator Supercenter provides to incoming owners and what system and technical support access transfers with the sale.

  2. Ideal Owner

    Generator Supercenter suits a sales-oriented operator who is comfortable managing a team of certified technicians and electricians. The consultative sales process, helping homeowners select and commit to a generator system, requires strong customer-facing skills and comfort with higher-ticket transactions. Some familiarity with technical concepts is helpful, though the franchisor's training covers generator sales and installation without requiring prior industry experience. Franchisees with backgrounds in home services, contracting, or high-involvement retail tend to fit the model well.

  3. Recognition & Awards

    Generator Supercenter has earned recognition across several franchise ranking bodies. The brand ranked #325 on Entrepreneur Magazine's 2024 Franchise 500 and appeared on the Franchise Times Top 400 at #223 overall, placing #1 in the Electrical/HVAC/Plumbing category. In 2024, Generator Supercenter received the Franchise Times Zor Award as Top Brand to Buy in the Home Services category. The brand also holds the Generac Premier Dealer Award, Generac's highest honor for customer service and sales.

  4. Industry / Market

    The US home standby generator market exceeded $3.3 billion in 2025 and is projected to grow at roughly 7.9% annually through 2035 (GM Insights). Demand is supported by an aging national power grid, more frequent severe weather events, and rising homeowner awareness of outage risk. Generac holds a dominant share of the residential standby segment, with 7 out of 10 homeowners purchasing a Generac unit. For resale buyers, territory geography matters: markets with higher storm frequency and older housing stock tend to support stronger sales and service demand.

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