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FRANCHISE RESALES

Buy a Genghis Grill Franchise

Genghis Grill is a fast-casual restaurant concept founded in 1998 in Dallas, built around a create-your-own bowl format inspired by Mongolian stir-fry cooking. Guests choose from more than 80 fresh ingredients at the Fresh Bar and have their bowls cooked to order by Grill Masters on an open grill, with each meal made to specification in a fast-casual setting.

The brand joined Craveworthy Brands in 2023, a multi-brand restaurant platform that operates and franchises more than a dozen fast-casual and quick-service concepts across the US. The acquisition brought Genghis Grill into a larger operational and support infrastructure, with access to shared sourcing, technology, and corporate resources.

Genghis Grill operates more than 50 locations across the United States, with concentration in the Southeast and Midwest. The brand has updated its restaurant prototype to a smaller footprint with greater emphasis on off-premises business, including third-party delivery, in-house delivery, and virtual kitchen operations. A branded tech stack supports mobile ordering, a loyalty rewards program, and online ordering.

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Why buy a Genghis Grill Franchise?

Genghis Grill’s create-your-own bowl format has proved durable across more than two decades, with an interactive concept that draws health-conscious diners seeking customizable, fast-casual meals. To buy a Genghis Grill franchise is to join an established network backed by Craveworthy Brands, with access to cross-brand operational resources, shared supply chain relationships, and a growing franchisee support infrastructure.

The brand’s redesigned store prototype features a smaller footprint and increased emphasis on off-premises revenue through delivery, expanding the revenue mix beyond dine-in. A tech stack with mobile ordering, online ordering, and a loyalty rewards program supports repeat-customer engagement. Franchisees benefit from Craveworthy’s multi-brand procurement and operational systems, which offer economies of scale that individual operators would not have outside the platform.

Genghis Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $400,000 - $1,180,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 60-80 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Genghis Grill – Additional  Information

  1. Training & Support

    Genghis Grill's training covers 40 hours of classroom instruction and 60 to 80 hours of on-the-job training, typically spanning two to three weeks at corporate headquarters, covering restaurant operations, food preparation, and marketing systems. Ongoing support includes operational guidance and marketing programs across social media, SEO, and the brand's loyalty app, backed by Craveworthy Brands' supply chain network and technology platforms. Resale buyers should confirm what training and system access the franchisor provides to incoming owners, including access to proprietary technology and any transfer-specific onboarding.

  2. Ideal Owner

    Genghis Grill is built for multi-unit operators rather than first-time buyers; the brand actively recruits candidates with multi-concept or multi-unit development experience and the resources to build a meaningful local presence. The ideal operator is process-driven and comfortable managing restaurant staff across kitchen and front-of-house roles, including the Grill Masters central to the dining experience. Local market knowledge and a hospitality orientation suit the brand's interactive format well. Prior experience in fast-casual or casual dining is a natural fit, though Craveworthy's operational infrastructure can support experienced operators transitioning from adjacent franchise categories.

  3. Recognition & Awards

    Genghis Grill was among the Craveworthy Brands portfolio recognized in Franchise Dictionary Magazine's "Top 100 Game Changers" in 2024 and featured in Entrepreneur's "Hottest Franchise Trends." Craveworthy Brands ranked No. 22 on Fast Casual's 2024 "Top 100 Movers & Shakers," reflecting the platform's operational momentum. With more than 25 years in the market, the brand carries consumer recognition in the build-your-own bowl category that newer concepts cannot match. For resale buyers, brand-level recognition can support marketing and customer retention in an established territory.

  4. Industry / Market

    The US fast-casual restaurant segment has grown faster than traditional fast food and casual dining, driven by consumer demand for fresh, customizable meals at accessible price points. Build-your-own bowl concepts occupy a popular niche within fast casual, appealing to health-conscious diners who value ingredient choice and an interactive experience. The growth of delivery platforms and mobile ordering has broadened revenue potential for fast-casual operators beyond the dining room. For resale buyers, unit-level factors, including location, local competition, and the strength of the existing customer base, will carry more weight than category-level growth trends.

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