FRANCHISE RESALES

Buy a Genghis Grill Franchise

Genghis Grill is a fast-casual Mongolian stir-fry restaurant concept founded in 1998 by Dallas entrepreneur Jeff Sinelli. The brand offers an interactive dining experience where customers create custom bowls by choosing from over 80 fresh ingredients at the “Fresh Bar,” which are then cooked by “Grill Masters” on an open grill. Genghis Grill operates more than 50 locations across the United States, with a nearly equal split between corporate-owned and franchised stores. The company emphasizes steady growth, focusing on well-capitalized, experienced multi-unit franchisees primarily in the Southeast and Midwest. Owned by Craveworthy Brands since 2023, Genghis Grill benefits from strong leadership and integration with other fast-casual concepts. Average unit costs range from $450,000 to $500,000, with annual system-wide sales around $93 million. The brand is known for its quality, customizable menu and engaging customer experience.

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Why buy a Genghis Grill Franchise?

Genghis Grill offers a proven, scalable business model in a growing fast-casual sector with strong brand recognition and a loyal customer base. Franchisees benefit from comprehensive training, ongoing support, and integration into the Craveworthy Brands portfolio, enhancing growth potential. The brand’s unique interactive concept and customizable menu position it well to attract health-conscious consumers seeking engaging dining experiences.

Genghis Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $400,000 - $1,180,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 60-80 hours on the job training

    • 40 hours classroom training

    • Ongoing support

    • Marketing support

Genghis Grill – Additional  Information

  1. Franchisee Support

    Genghis Grill provides franchisees with comprehensive training including operational procedures, marketing, and sales. Support includes site selection assistance, grand opening support, ongoing operational guidance, proprietary software, and marketing programs such as social media, SEO, and loyalty apps. Franchisees also benefit from a strong supply chain partnership and a collaborative corporate-franchisee relationship.

  2. Accolades & Awards

    Genghis Grill has earned recognition as a top fast-casual brand, ranking #3 in Fast Casual’s Top 100 Movers and Shakers (2010) and appearing in Entrepreneur Magazine’s Franchise 500. Its CEO was named one of Nation’s Restaurant News’ Top 10 CEOs to Watch in 2011. The brand has also been recognized for social media engagement and rapid growth.

  3. Industry / Market

    The fast-casual segment continues to grow as consumers seek healthier, customizable dining options. Mongolian barbecue-style restaurants occupy a niche with strong appeal due to fresh ingredients and interactive experiences. The U.S. fast-casual market is projected to expand steadily, driven by demand for convenient, quality meals and experiential dining.

  4. Ideal Owner

    Ideal Genghis Grill franchisees are experienced multi-unit or multi-concept operators with strong local market knowledge and financial resources. They should share the brand’s commitment to quality, customer service, and steady growth. Hands-on involvement and alignment with corporate values are critical for success.

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