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FRANCHISE RESALES

Buy a GoDog® Franchise

GoDog is a pet-hospitality franchise that brings boarding, daycare, bathing, certified positive-reinforcement training, and a membership-based dog park and bar together on a single campus. Founded in 2018 in the southeast US by father and son Jess and Ben Eberdt, the brand is built around a hospitality-led approach to dog care rather than the commoditized kennel model.

The business is brick-and-mortar and territory-based, centred on purpose-designed campuses with size-specific play yards, all-weather conditioned space, livestream cameras, and strict temperament-testing and sanitation protocols. Revenue comes from several service lines plus recurring memberships, serving local dog owners who increasingly treat pets as family.

GoDog is backed by Level 5 Capital Partners, a consumer growth-equity firm, and is led by CEO Kristina Eastman alongside co-founder Ben Eberdt as President and CMO. The brand began franchising in 2024 and runs a small but expanding network of campuses open and in development across Tennessee, North Carolina, South Carolina, and Texas.

Latest Resales

  • There are currently no GoDog® resales available
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Why buy a GoDog® Franchise?

Buying a GoDog franchise gives an owner a differentiated, multi-service pet-hospitality concept in a category that has stayed resilient through economic cycles. Rather than a single-focus kennel or grooming shop, each campus combines boarding, daycare, bathing, training, and a membership-based dog park and bar, spreading revenue across several service lines and recurring memberships.

The model carries the credibility of institutional backing from Level 5 Capital Partners and a leadership team with retail and customer-experience pedigree, which can matter to buyers weighing a newer franchise system. Campus design, operating systems, and brand standards are already defined, giving an incoming owner an established playbook rather than an independent build.

GoDog® Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2018

    • Franchising Since

      2023

    • New Startup Cost

      $1,987,250 – $3,696,125

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $80,000

      for new territories

    • Transfer Fee

      $25,000

      $12,500 if among existing owners/franchise agreementmily/controlled entity

    • Royalty Fee

      7%

      of weekly Gross Revenue

    • Marketing Fee

      2%

      of weekly Gross Revenue

  • Unit Performance

    • Total Units *

      3

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

GoDog® – Additional  Information

  1. Training & Support

    GoDog provides role-based initial training: management receives 28 classroom plus 17 on-the-job hours (45 total), and front-desk staff receive 18 classroom plus 24 on-the-job hours (42 total). Owners get ongoing operational coaching, marketing support across local and digital campaigns, and GoDog's integrated software for booking, customer onboarding, and account management, alongside livestream camera technology. Buyers of an existing GoDog campus should confirm with the franchisor what transfer training and software access carry over to incoming ownership and current staff.

  2. Ideal Owner

    GoDog suits hands-on operators who can manage a sizeable team and a service-intensive, brick-and-mortar campus while keeping hospitality standards high. The franchisor points to executive couples, investor groups, and multi-unit operators with operating or business-management experience and a genuine passion for dogs. Industry experience is not essential, but comfort with team leadership, customer relationships, and overseeing daily operations across multiple service lines is. It fits community-minded owners drawn to a premium, legacy-oriented pet business rather than passive investors.

  3. Recognition & Awards

    As a young system that began offering franchises in 2024, GoDog is still building formal franchise-industry recognition. Its credibility rests on backing from consumer growth-equity firm Level 5 Capital Partners, a leadership team with Apple and multi-unit retail experience, and a hospitality-led model that has drawn strong local customer reviews across its Tennessee and North Carolina campuses, having cared for more than 20,000 dogs since 2018. For resale buyers, brand-level standing should be weighed alongside the specific territory's reputation, online reviews, and community visibility.

  4. Industry / Market

    GoDog operates in the US pet-services market, covering boarding, daycare, grooming, and training, estimated at roughly $24 billion (Grand View Research) and among the faster-growing parts of a US pet economy where owners spent well over $136 billion in 2022. Demand is driven by the humanization of pets, with more than 90 million dogs in US households and owners increasingly paying for premium, enrichment-focused care. The category has proven relatively recession-resistant, as owners tend to prioritise pet care even when budgets tighten, useful demand context for resale buyers assessing a local campus.

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