FRANCHISE RESALES

Buy a goGLOW Franchise

goGLOW is an innovative sunless tanning franchise founded in 2011 by esthetician Melanie Richards. It specializes in providing healthy, flawless tans using proprietary equipment and vegan, cruelty-free products. The brand elevates spray tanning to a professional skin service level through customized applications that enhance clients’ confidence while promoting long-term skin health. Initially launched as a mobile service, goGLOW has grown into a salon chain that prioritizes health-conscious beauty solutions.

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GoGlow Products

Why buy a goGLOW Franchise?

GoGLOW offers a compelling franchise opportunity in the rapidly growing $1.8 billion spray-tan industry, distinguished by its focus on professional-level sunless tanning as a skincare service, rather than just a cosmetic application. Franchisees benefit from a robust business model with strong financials, reporting average gross sales of $670,025 and net profits of $236,797, driven by both service (73%) and proprietary product sales (27%).

goGLOW Franchise Costs & Information

  • Minimum Qualifications

    • Liquid Capital Required

      $150,000

    • Total Investment

      $255,050 - $485,800

    • Minimum Net Worth

      $500,000

    • Franchise Fee

      $60,000

  • Royalty

    • Royalty Fee

      8%

      of sales

  • Training & Support

    • 39 hours of on the job training

    • 13 hours of classroom training

    • Ongoing support

    • Marketing support

goGLOW – Additional  Information

  1. Franchisee Support

    goGLOW provides extensive franchisee support through its comprehensive training, business development assistance, and ongoing operational guidance. Franchisees undergo 13 hours of classroom training and 39 hours of on-the-job training, with no prior skincare experience required. Business support includes site selection, lease negotiation, store design, staff training, and grand opening marketing. Ongoing coaching, staff development, and proprietary ambiance elements enhance operational efficiency, while expert marketing guidance, PR, SEO, and social media strategies drive customer engagement. With a flexible business model, compact locations (1,200-1,500 sq. ft.), and exclusive eco-friendly products, goGLOW positions franchisees for success in the growing sunless tanning market.

  2. Accolades & Awards

    goGLOW has gained notable recognition for its eco-friendly and innovative sunless tanning services. It has earned the prestigious Allure Best of Beauty Award, praised for delivering top-tier spray tans with a 5-star rating, spanning from New York to Los Angeles. The brand’s leadership in the beauty industry is further distinguished by its proprietary tanning solutions, which are plant-based, vegan, paraben-free, sulfate-free, and cruelty-free, reflecting its commitment to sustainability and exceptional service.

  3. Industry / Market

    The wellness and beauty franchise market is expanding rapidly, and goGLOW is positioned to capitalize on this trend. The company plans to open eight new franchises by the end of 2024 and another 30 in 2025, reflecting growing demand for sunless tanning solutions that offer a safe alternative to traditional tanning methods.

  4. Ideal Owner

    The ideal goGLOW franchisee is passionate about health, beauty, and skincare. They should have leadership and management experience, be sales- and customer-service-focused, and possess a positive attitude. This opportunity is particularly suited to individuals leaving corporate roles or couples looking to build a business together. A solution-oriented mindset and determination are key traits.

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