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FRANCHISE RESALES

Buy a goGLOW Franchise

goGLOW is a professional sunless tanning franchise that positions spray tanning as a premium skincare service rather than a traditional salon offering. Founded in 2010 in Minneapolis, it operates compact retail studios of 1,100 to 1,400 square feet, where trained specialists deliver customized applications using patent-protected technology. Products are proprietary, vegan, paraben-free, sulfate-free, and cruelty-free, distinguishing the brand from independent and legacy spray tan operators.

goGLOW launched its franchise programme in 2023 and has since awarded over 100 franchise agreements across a growing network of open locations in the United States. The model supports both owner-operators and semi-absentee owners, with multi-unit development agreements offering defined territories and structured fee incentives for franchisees committing to multiple locations. Revenue comes from a combination of professional tanning services and proprietary retail skincare product sales.

The brand manages social media, PR, and micro-influencer programmes centrally on behalf of franchisees. Front Street Equity Partners has provided backing that supported the development of the franchise model and operating systems.

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GoGlow Products

Why buy a goGLOW Franchise?

goGLOW operates in a growing personal care category where consumer awareness of UV skin damage and demand for clean-label formulations have driven interest in professional sunless alternatives. The brand’s patent-protected equipment and proprietary products are not replicable by independent operators, giving franchisees a defensible position in a market that remains largely unconsolidated.

For buyers considering whether to buy a goGLOW franchise, the centrally managed marketing model is a notable advantage. goGLOW handles social media, PR, and micro-influencer programmes at the corporate level, allowing operators to focus on in-studio service and customer experience. Multi-unit development agreements with discounted and deferred fees reward franchisees who commit to multi-location development from the outset.

goGLOW Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2023

    • New Startup Cost

      $282,900 – $497,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      per undeveloped franchise under DA

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      1%

      of Net Revenue

  • Unit Performance

    • Total Units *

      10

    • New Units Opened *

      7

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $663,278

    * Based on 2024 data reported in the 2025 FDD

goGLOW – Additional  Information

  1. Training & Support

    goGLOW provides goGLOW Certification Training covering proprietary products, equipment, and service protocols; no prior skincare experience is required. Training is delivered at corporate HQ in Minneapolis and in the local market with a goGLOW corporate team member, totalling 13 hours of classroom instruction and 39 hours of on-the-job training. Ongoing support includes one-on-one business coaching, staff development, and expert PR, SEO, and social media guidance managed centrally. Resale buyers should confirm what transfer training and certification access goGLOW provides to incoming ownership.

  2. Ideal Owner

    The goGLOW model suits operators who are sales-oriented and comfortable with a premium customer service environment. Prior beauty or skincare experience is not required, but familiarity with retail staffing matters; locations run on a small team and the owner's ability to recruit and retain quality staff directly affects the client experience. The franchise accommodates semi-absentee ownership for professionals with other commitments, provided a capable manager is in place. Franchisees with multi-territory ambitions are a natural fit given the brand's multi-unit development agreement structure.

  3. Recognition & Awards

    goGLOW holds the Allure Best of Beauty Award for its professional spray tan services, earned for professional skin-service-level application and client satisfaction. The brand's SET IT Setting Powder Kit was named Best Self Tanner in the 2026 SHAPE Skin Awards, with winners selected by Shape editors alongside a panel of skincare professionals and board-certified doctors. The brand has earned consistent five-star client ratings across multiple markets. For resale buyers, the reputation of the specific territory, including local reviews and community visibility, is worth considering alongside national recognition.

  4. Industry / Market

    The US self-tanning products market was valued at around $266 million in 2023 and is projected to reach $331 million by 2029, growing at roughly 3.7% annually (ResearchAndMarkets). Demand is driven by awareness of UV skin damage, preference for clean-label formulations, and a shift away from tanning beds toward professional sunless services. The professional spray tan sector remains largely unconsolidated, with most operators running independent studios. For resale buyers, local brand awareness and proximity to competing studios are factors worth reviewing alongside the unit's revenue history.

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