FRANCHISE RESALES

Buy a Goosehead Insurance Franchise

Goosehead Insurance Agency, LLC, founded in 2003 by Mark E. Jones and Robyn H. Jones, is a rapidly growing independent personal lines insurance agency headquartered in Texas. The company revolutionized the insurance industry by combining advanced technology with personalized service, offering clients a wide array of insurance options from multiple carriers to ensure the right coverage at the best value. Goosehead operates a 100% franchise model since 2004, empowering entrepreneurs to run their own agencies under a proven system supported by cutting-edge software and extensive carrier relationships. The company went public in 2018 (NASDAQ: GSHD) and has since experienced significant growth, reporting a 35% revenue increase in 2023 to $266.8 million. Goosehead’s mission is to be the most respected personal lines insurance agency in the U.S., focusing on extraordinary client service, strong carrier partnerships, and fostering a thriving franchise community.

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Why buy a Goosehead Insurance Franchise?

Investing in Goosehead Insurance offers entry into a disruptive, technology-driven franchise with a proven business model and strong growth trajectory. Franchisees gain access to a national brand, extensive carrier options, and innovative digital tools that streamline operations and enhance customer experience. The company’s commitment to franchisee success, combined with a large and expanding insurance market, provides a compelling opportunity for entrepreneurs seeking a scalable, recession-resistant business in a vital industry.

Goosehead Insurance Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2011

    • New Startup Cost

      $66,000 – $111,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $50,000

      $5,000 to existing franchisee

    • Royalty Fee

      20–50%

      of Gross Revenues or Minimum Royalty

    • Marketing Fee

      Up to 2%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      1022

    • New Units Opened *

      121

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Goosehead Insurance – Additional  Information

  1. Training & Support

    Goosehead provides franchisees with comprehensive training, operational and marketing support, proprietary technology platforms, and access to a broad network of insurance carriers. Franchisees benefit from ongoing regional management assistance, lead generation tools, and a collaborative environment designed to maximize growth and profitability.

  2. Ideal Owner

    The ideal Goosehead franchisee is an entrepreneurial individual passionate about client service and insurance, eager to leverage technology and a strong brand to build a scalable business. No prior insurance experience is required, as full training and support are provided. Franchisees should be motivated, customer-focused, and committed to growing their agency within a proven system.

  3. Recognition & Awards

    Goosehead is recognized as one of the fastest-growing personal lines insurance brokers in the country and has gained investor confidence through its successful IPO and consistent revenue growth.

  4. Industry / Market

    The personal lines insurance market is large and dynamic, driven by ongoing consumer demand for homeowners, auto, commercial, and specialty insurance products. Goosehead’s tech-enabled, client-centric approach positions it well to capture market share amid increasing preference for personalized insurance solutions.

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