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FRANCHISE RESALES

Buy a Goosehead Insurance Franchise

Goosehead Insurance is a publicly listed personal lines insurance franchise headquartered in Texas. Founded in 2003 and franchising since 2004, the brand operates as an independent agency model: franchisees represent more than 150 personal lines insurance carriers rather than a single company, giving clients competitive choice across homeowners, auto, flood, and specialty products.

The business model delegates policy administration, client servicing, quality control, and carrier relationship management to a central corporate team, freeing franchise owners to focus on sales and referral-partner development. Referral networks with mortgage officers, real estate agents, and title companies are the primary source of new business for most agencies, connecting agents to prospective clients at the point of a home purchase or vehicle acquisition.

Goosehead has grown into a national network of franchise agencies and trades publicly on NASDAQ under the ticker GSHD, having listed in 2018. The publicly listed structure provides a degree of financial transparency not common across the broader franchise sector, which may be useful for buyers and lenders evaluating resale opportunities.

Latest Resales

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Why buy a Goosehead Insurance Franchise?

Goosehead’s independent agency model gives franchisees access to over 150 insurance carriers, supporting client retention through renewal competition that captive agents cannot match. A central service team handles policy endorsements, renewals, and client inbound requests, freeing franchise owners to concentrate on sales. Proprietary tools including the Aviator comparative rater and the Digital Agent client quoting platform support efficient acquisition without requiring owners to build their own technology infrastructure.

The case for those considering whether to buy a Goosehead Insurance franchise rather than build an independent agency is tangible. Goosehead has ranked #1 in the Insurance category on the Entrepreneur Franchise 500 for three consecutive years through 2024, and as a publicly listed company its financials are audited and available, giving prospective buyers a transparent view of the brand’s ongoing health.

Goosehead Insurance Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2011

    • New Startup Cost

      $66,000 – $111,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $50,000

      $5,000 to existing franchisee

    • Royalty Fee

      20–50%

      of Gross Revenues or Minimum Royalty

    • Marketing Fee

      Up to 2%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      1022

    • New Units Opened *

      121

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Goosehead Insurance – Additional  Information

  1. Training & Support

    Franchisees begin with a two-week New Agent Training program, followed by a 12-week Sales College and a four-week Grad School. Ongoing options include Next Level Training and a Build Your Own Business program tied to agency performance milestones. Technology includes the Aviator comparative rater, Digital Agent client quoting tool, and a customized Salesforce platform. A dedicated service team manages client inbound and outbound requests on behalf of each agency. Resale buyers should confirm with Goosehead what transfer training and system access are available to incoming owners.

  2. Ideal Owner

    The Goosehead franchise suits sales-oriented individuals comfortable building referral relationships with real estate agents, mortgage officers, and title companies. No prior insurance experience is required; Goosehead's training covers products, carrier systems, and sales process from the start. Owners who prefer to focus on business development rather than policy administration will find the model well-structured, as back-office and client-servicing tasks are handled centrally. Comfort with recruiting and managing licensed producers becomes relevant as agencies grow beyond the owner-operator stage.

  3. Recognition & Awards

    Goosehead Insurance has ranked #1 in the Insurance category on the Entrepreneur Franchise 500 for three consecutive years, most recently in 2024. The Entrepreneur ranking evaluates franchises across support infrastructure, brand strength, financial stability, and unit growth. As a publicly traded company on NASDAQ (ticker: GSHD), Goosehead is subject to regular audited financial reporting, a transparency level uncommon in the franchise sector. For resale buyers, brand recognition should be weighed alongside the specific unit's local reputation, referral relationships, and client retention record.

  4. Industry / Market

    The US personal lines insurance market, covering homeowners, auto, and specialty coverage, is one of the largest segments of the US financial services industry. Demand is anchored by two structural factors: 83.4 million US mortgages requiring homeowners insurance and over 105 million registered vehicles requiring auto coverage. Rising property values and broadening risk categories have pushed average premiums higher, benefiting commission-based agencies with renewal-heavy books. The complexity of multi-carrier options gives independent agencies a steady pipeline of clients seeking guidance.

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