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FRANCHISE RESALES

Buy a Granite and TREND Transformations Franchise

Granite and TREND Transformations (formerly Granite Transformations) is a kitchen and bathroom remodeling franchise built around a proprietary overlay system. Rather than full demolition, franchisees offer homeowners and commercial clients premium surface products installed directly on top of existing counters, tiles, and cabinetry. Most projects are completed in a single day.

The brand is part of TREND Group, an Italian stone and glass manufacturer. Flagship products include etherium® by E-Stone countertops, incorporating built-in Microban® antimicrobial protection and ForeverSeal® polymer resin for heat, stain, and scratch resistance. The surface range also covers recycled glass, quartz, and granite, all backed by a lifetime limited warranty.

Franchised since 1997, the system operates across the US and internationally. Franchisees run showroom-based operations with a technical installation team; customers are engaged through in-home design consultations, and once a sale is confirmed, a trained crew handles measurement and fitting. Exclusive territories are available across the US.

Latest Resales

Why buy a Granite and TREND Transformations Franchise?

To buy a Granite and TREND Transformations franchise is to enter home remodeling with a proprietary product line unavailable through any other brand. The overlay system, exclusive etherium® countertops, and TREND Group’s Italian manufacturing supply chain set the brand apart from commodity surface businesses. Bob Vila has awarded the brand a ‘Best for Kitchen Renovations’ recognition, strengthening its credibility with design-minded homeowners.

The model serves both residential and commercial clients within exclusive territories. Sales are driven by in-home consultations, with a trained crew handling all installation; the owner’s role centres on business management, local marketing, and team coordination rather than hands-on labour. VetFran 3-Star membership and a veterans’ incentive on the franchise fee broaden the buyer profile.

Granite and TREND Transformations Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1996

    • Franchising Since

      2001

    • New Startup Cost

      $176,411 – $315,817

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      5%

      of monthly Gross Sales

    • Marketing Fee

      3%

      of monthly Gross Sales

  • Unit Performance

    • Total Units *

      24

    • New Units Opened *

      4

    • Units Transferred *

      3

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Granite and TREND Transformations – Additional  Information

  1. Training & Support

    New franchisees complete 40 hours of classroom training and 40 hours of on-the-job training, followed by a Discovery Day at the company's headquarters in Miami, Florida, which includes a factory tour in Sebring. Ongoing support covers field operations, purchasing co-ops, a franchisee intranet platform, and proprietary software. Marketing assistance includes co-op advertising, social media, SEO, email campaigns, and website development. Buyers of an existing unit should confirm what initial training and system access transfer with the resale.

  2. Ideal Owner

    The ideal Granite and TREND Transformations franchisee is sales-oriented and comfortable with consultative, in-home selling to residential and commercial customers. Prior experience in remodeling or construction is not required; franchisees come from varied backgrounds. Strong project management and team leadership are important, given the need to coordinate a small installation crew. A genuine interest in home design and comfort managing a showroom-based operation round out the profile.

  3. Recognition & Awards

    Granite and TREND Transformations has been awarded 'Best for Kitchen Renovations' by Bob Vila, a widely recognised home improvement authority. The brand holds VetFran 3-Star membership, reflecting its commitment to veteran franchise candidates, and has maintained Franchise Registry Verified Member status, which supports SBA lending pathways for prospective buyers. For resale buyers, brand recognition at the unit level matters alongside system-level accolades; local reviews, referral sources, and community visibility are equally important credibility signals.

  4. Industry / Market

    The US home remodeling market reached $503 billion in 2024, according to Harvard's Joint Center for Housing Studies, with kitchens and bathrooms among the most common upgrades, each tackled by about one in four renovating homeowners. Aging housing stock sustains baseline demand, as does widespread consumer preference for professional contractors; 91% of homeowners hire professionals for remodeling work. The kitchen and bath segment has shown relative resilience across economic cycles, as surface upgrades attract spending even when full room renovations slow.

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