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FRANCHISE RESALES

Buy a Grasons Franchise

Grasons is a full-service estate sales and business liquidation franchise founded in 2014 and headquartered in Huntington Beach, California. Franchisees manage the estate sale process end to end for clients: pricing and cataloguing assets, advertising the sale, staffing and running the event, and delivering final reporting. The model also covers downsizing, senior relocations, and complete business liquidations.

Core customers are families and executors handling a relative’s estate, seniors moving or transitioning into assisted living, and business owners closing or clearing inventory. Grasons is part of Evive Brands, whose portfolio also includes Assisted Living Locators, Executive Home Care, Maid Brigade, and The Brothers That Just Do Gutters, giving the brand parent-company resources and adjacent senior-services networks.

The business is territory-based and runs with low fixed overhead and several revenue streams across appraisal, sale commissions, and clean-out work. Grasons reuses and repurposes household goods rather than sending them to landfill, and offers owners a choice of hands-on owner-operator or scaled owner-executive involvement across its growing nationwide network.

Latest Resales

Why buy a Grasons Franchise?

To buy a Grasons franchise is to enter an estate-sales category supported by long-term demographic demand, with a brand that positions itself as the top-referred estate sale and business liquidation company in the U.S. for five consecutive years. Backing from Evive Brands adds parent-company marketing, operational support, and credibility that an independent estate-sale operator would have to build alone.

The model is attractive for its low fixed overhead, multiple revenue streams, and flexibility: owners can run hands-on as owner-operators or scale through an owner-executive structure that delegates day-to-day work. Proactive, lead-focused local marketing and a recognised brand name help generate the referrals this business depends on.

Grasons Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2014

    • New Startup Cost

      $66,050 – $107,800

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,900

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      6.50%

      of Gross Sales or $500/mo min

    • Marketing Fee

      1%

      of Gross Sales or $250/mo min

  • Unit Performance

    • Total Units *

      46

    • New Units Opened *

      15

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $298,440

    * Based on 2023 data reported in the 2024 FDD

Grasons – Additional  Information

  1. Training & Support

    Incoming owners receive 24 hours of classroom training and 24 hours of on-the-job training, supported by elite owner education and ongoing operational coaching. Franchisees work from a detailed operations manual, a curated franchise website, and proprietary systems, with continued marketing help through collaborative campaigns, digital support, local advertising strategies, and ongoing R&D for the category. Resale buyers should confirm with Grasons what transfer training, owner onboarding, and website and system access carry over when ownership changes hands.

  2. Ideal Owner

    Grasons suits organised, sales-oriented operators who are comfortable managing staff, coordinating multiple sales at once, and handling clients during sensitive life transitions such as bereavement, downsizing, or a business closure. Strong communication, local relationship-building, and attention to detail matter more than sector experience, which is not required given the training provided. Hands-on operators fit the owner-operator model, while those who prefer to delegate and scale suit the owner-executive structure.

  3. Recognition & Awards

    Grasons positions itself as the top-referred estate sale and business liquidation company in the U.S. for five consecutive years and has been featured in industry publications. Its parent, Evive Brands, was named to FranServe's FRAN-TASTIC 500 and saw Grasons recognised in Franchise Dictionary Magazine's Top 100 Game Changers of 2025. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources, and community reputation.

  4. Industry / Market

    Estate-sale demand is tied to the aging of the U.S. population: more than 70 million Americans are now 65 or older, and the Census Bureau projects that by 2030 every baby boomer will have reached 65. This "silver tsunami" is driving downsizing, senior relocations, and estate transitions, alongside the other common triggers of divorce, decluttering, and death. Professional liquidation services tend to hold up across economic cycles, since the life events behind them are not discretionary, giving the category steady underlying demand for resale buyers.

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