FRANCHISE RESALES

Buy a GrassRoots Turf Franchise

GrassRoots Turf is a family-owned lawn care franchise founded in 2002 by Josh Wise in Acworth, GA, offering comprehensive services like fertilization, weed control, pest management, tree/shrub care, and mosquito control. Since franchising in 2019, it has expanded to 19+ units, emphasizing a unique monthly installment billing model for steady cash flow—unlike seasonal competitors affected by rain or holidays. This tech-driven, customer-centric approach delivers residual income via auto-pay, exclusive territories, and high ROI in the booming lawn care sector. With initial investments from $136K-$314K (franchise fee $49.5K), it’s ideal for hands-on owners seeking scalable growth without absentee operation. Veterans get $10K off fees, making it accessible for motivated entrepreneurs ready to build a recession-resistant, community-focused business.

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Why buy a GrassRoots Turf Franchise?

Choose GrassRoots for predictable monthly revenue, exclusive territories, and full corporate backing in a high-demand market. Low employee needs, quick positive cash flow, and scalable add-ons like mosquito control offer flexibility and profitability for community builders.

GrassRoots Turf Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2019

    • New Startup Cost

      $136,300 – $313,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      plus broker fees and out-of-pocket costs

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $413,012

    * Based on 2024 data reported in the 2025 FDD

GrassRoots Turf – Additional  Information

  1. Training & Support

    GrassRoots provides 24 hours on-the-job and 20 hours classroom training, plus ongoing aid like purchasing co-ops, newsletters, grand opening help, online support, field operations, site selection, and lease negotiation. Marketing includes co-op ads, templates, SEO, social media, and website development. Exclusive territories and a franchisee intranet ensure rapid launches and sustained success.

  2. Ideal Owner

    Ideal owners are hands-on, customer-service pros with sales drive and 1-2 employees to manage ops; part-time viable but not absentee. No experience needed—perfect for veterans or entrepreneurs valuing exclusive territories and steady revenue in green industries.

  3. Recognition & Awards

    GrassRoots Turf has grown rapidly since 2019, earning praise for its innovative billing and service model. Featured in Entrepreneur's franchise directory, it's lauded for customer focus and tech platform enabling residual income. No major national awards yet, but franchisees like Pete Henrikson highlight strong ROI and territory protection. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The U.S. lawn care market exceeds $100B annually, with 5-7% CAGR through 2030 driven by suburban expansion, eco-friendly services, and pest control demand. Monthly subscription models like GrassRoots thrive amid labor shortages and rising home maintenance spends.

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