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FRANCHISE RESALES

Buy a GrassRoots Turf Franchise

GrassRoots Turf is a family-owned lawn care franchise founded in 2002 by Josh Wise in Acworth, Georgia, and franchising since 2019. The brand provides residential lawn treatment services including fertilization, weed control, turf disease and pest management, tree and shrub care, and mosquito control, delivered from branded tanker trucks across protected local territories.

The model is built around a monthly installment billing system rather than the seasonal, per-visit billing common among lawn treatment companies. Customers are enrolled on an auto-pay program that spreads payments across the year, producing recurring monthly revenue that is less exposed to weather, holidays and seasonal gaps. A technology platform handles GPS routing, scheduling, a built-in sales funnel and automated payments.

Operating from its headquarters near Atlanta, GrassRoots has grown into a regional network concentrated across the Southeast, with franchisees holding exclusive territories defined by population, typically 50,000 to 100,000 in a market. It positions itself as a recurring-revenue alternative within the broader lawn care and turf treatment sector.

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Why buy a GrassRoots Turf Franchise?

Buying a GrassRoots Turf franchise gives an owner a recurring-revenue service business in a resilient, year-round home services category. The brand’s defining strength is its monthly auto-pay billing model, designed to smooth the cash flow that competitors lose to rain, holidays and the off-season, which appeals to a buyer who wants predictable revenue rather than project-by-project income.

Owners operate within exclusive, protected territories and draw on GrassRoots’ purchasing power, operations and marketing support, and shared technology for routing, scheduling and payments. The lean operating model needs relatively few employees, and franchisees own the customer accounts as a transferable asset.

GrassRoots Turf Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2002

    • Franchising Since

      2019

    • New Startup Cost

      $136,300 – $313,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      plus broker fees and out-of-pocket costs

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $413,012

    * Based on 2024 data reported in the 2025 FDD

GrassRoots Turf – Additional  Information

  1. Training & Support

    Initial training is a two-week program at GrassRoots headquarters near Atlanta, with the FDD reporting 20 hours of classroom and 24 hours of on-the-job instruction, followed by 2 to 3 days of on-site training at the unit. Franchisees attend one to two days of refresher training up to twice a year. Ongoing support spans operations, marketing and sales, purchasing power, accounting and legal, and research and development, plus shared technology for GPS routing, scheduling, the sales funnel and automated billing. Resale buyers should confirm what onboarding GrassRoots provides incoming owners and whether account systems and any staff transfer.

  2. Ideal Owner

    GrassRoots suits hands-on, customer-service-minded operators comfortable with local sales and managing a small crew, rather than absentee investors. No prior lawn care experience is required, since training covers the agronomy, equipment and sales system, but owners should be process-driven, willing to drive customer acquisition and able to manage one or two employees and a route. The model rewards operators who enjoy building recurring local relationships, and it has drawn veterans and first-time business owners attracted by protected territories and steady monthly revenue.

  3. Recognition & Awards

    GrassRoots Turf was named to Franchise Business Review's 2026 Top Franchises list (Top 200), an independent ranking based on franchisee satisfaction surveys, and is profiled in Entrepreneur's franchise directory. As a family-owned brand franchising since 2019, much of its recognition rests on franchisee-reported return on investment, territory protection and its recurring-revenue billing model rather than long-standing national awards. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and referral strength.

  4. Industry / Market

    The US lawn care market was valued at about $57.8 billion in 2024 and is forecast to approach $89 billion by 2033, a CAGR near 5%, supported by suburban housing growth, aging housing stock and rising demand for outdoor maintenance, mosquito and pest control. Recurring subscription and auto-pay models have gained ground as households outsource yard care and labor stays tight. Demand is seasonal and regional, so resale buyers should weigh a territory's climate, customer density and the share of revenue on recurring monthly plans.

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