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FRANCHISE RESALES

Buy a Greenberry’s Coffee Co. Franchise

Greenberry’s Coffee Co. is a family-owned specialty coffee roaster and café franchise founded in 1992 in Charlottesville, Virginia. The brand roasts coffee in small batches and runs neighborhood cafés serving coffee, food and baked goods, with each location positioned as a local community gathering place.

Beyond its cafés, Greenberry’s has grown into a broader beverage business. Its canned nitro cold brew and ready-to-drink lines are sold through major retailers including Whole Foods and Costco, alongside wholesale supply to grocery, convenience and restaurant accounts. The franchise operating company, Greenberry’s Coffee Roasters, benefits from each new café as well as this retail and wholesale activity.

The brand franchises across US states and has expanded internationally, with locations and development in markets such as Japan, Saudi Arabia and the Pacific Northwest, combining its long-running roasting heritage with multiple revenue channels.

Latest Resales

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Why buy a Greenberry’s Coffee Co. Franchise?

Buying a Greenberry’s Coffee Co. franchise offers entry into the specialty coffee category, one of the most habitual and frequently visited segments in foodservice, where loyal customers often return several times a week. The brand pairs this everyday demand with more than three decades of roasting heritage and a recognisable name in its home market.

A distinguishing feature is Greenberry’s multi-channel model. Alongside café sales, the brand has built a packaged-beverage and wholesale business, with nitro cold brew and roasted coffee carried by retailers such as Whole Foods and Costco. This breadth gives owners brand visibility beyond their own four walls and product-led revenue that café-only concepts lack.

Greenberry’s Coffee Co. Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $36,000

    • Initial Investment (Total Range)

      $250,000 – $500,000

    • Minimum Cash Required

      $70,000 – $140,000

  • Royalty

    • Royalty Fee

      6% – 7%

      of gross sales

  • Training & Support

    • 15 days initial training

    • 1 week pre-opening + 1 week post-opening support

    • Ongoing support

    • Marketing support

Greenberry’s Coffee Co. – Additional  Information

  1. Training & Support

    Incoming Greenberry's owners receive 15 days of initial training, delivered largely at the company's Virginia headquarters and covering café operations, coffee preparation and the brand's systems. Ongoing support runs through the business lifecycle, including operations guidance, product sourcing and vendor negotiations backed by the roasting parent company, plus marketing support. Resale buyers should confirm with Greenberry's what onboarding and transfer training is provided to incoming owners and existing staff when a café changes hands.

  2. Ideal Owner

    Greenberry's suits hands-on, community-minded operators who enjoy hospitality and the daily rhythm of a busy café. Prior coffee experience is not required, as the franchisor provides training, but owners should be comfortable managing and motivating staff, maintaining product quality and service standards, and building repeat custom through local relationships. The model rewards operators who are present and customer-facing, focused on consistent execution rather than passive, absentee ownership.

  3. Recognition & Awards

    Greenberry's is recognised as Central Virginia's oldest continuously running coffee roaster, with a heritage dating to 1992. Its profile has grown through retail distribution of its nitro cold brew and roasted coffee in chains such as Whole Foods and Costco, and through international expansion into markets including Japan and Saudi Arabia. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, wholesale accounts and community visibility.

  4. Industry / Market

    Greenberry's operates in the US specialty coffee market, estimated at $47.8 billion in 2024 and projected to grow about 9.5% a year through 2030 to roughly $81.8 billion (Grand View Research). Specialty coffee consumption recently hit a 14-year high, with the National Coffee Association reporting 46% of US adults drank specialty coffee in the past day. High visit frequency and the category's resilience across economic cycles make local café reputation and consistency central concerns for resale buyers.

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