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FRANCHISE RESALES

Buy a Groovy Hues Franchise

Groovy Hues is a residential and commercial painting franchise that began franchising in 2022 under the HorsePower Brands platform. Operating within the HOWIE family of home service brands, the concept delivers interior and exterior painting, commercial painting, power washing, and gutter and shutter services to homeowners and business customers across the US.

The business runs without a retail storefront from a home-based setup within a protected territory. Franchisees manage a local service pipeline: recruiting and scheduling crews of W-2 employees or subcontractors, handling estimates, coordinating project delivery, and managing customer communication from first contact through final walkthrough. No painting experience is required; the role centers on operations management and local sales.

Groovy Hues differentiates on customer experience: a structured communication system relays project updates in real time, and an online visualization tool lets customers explore color options before work begins. On-the-spot customer financing options support conversion of larger projects. Within the HorsePower Brands platform, franchisees access shared marketing infrastructure, systems expertise, and national partnerships.

Latest Resales

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Why buy a Groovy Hues Franchise?

The appeal of buying a Groovy Hues franchise centers on a scalable home services model with dual residential and commercial reach, backed by a multi-brand platform with established systems and shared infrastructure. HorsePower Brands provides in-house creative marketing support, a dedicated contact center, and national partnerships that give franchisees a structural head start over independent painting operators.

The home-based, no-inventory model keeps overhead lean compared with retail or food-service alternatives. A flexible staffing approach, supporting W-2 employees and approved subcontractors, lets owners scale crew capacity as work volume builds. Protected territories provide a defined market, and the brand’s visualization tools and structured customer communication system contribute to stronger client conversion and repeat engagement.

Groovy Hues Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2021

    • Franchising Since

      2022

    • New Startup Cost

      $156,829 – $204,001

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500

      for new territories

    • Transfer Fee

      20%

      of the then-current Initial Franchise Fee (cap $30,000)

    • Royalty Fee

      4–6%

      of Gross Revenue Collected

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      78

    • New Units Opened *

      34

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,030,828

    * Based on 2025 data reported in the 2026 FDD

Groovy Hues – Additional  Information

  1. Training & Support

    Training covers 32 hours of classroom instruction and 16 hours of on-the-job training, complemented by a dedicated onboarding team, digital training modules, and a week of headquarters training. After launch, a Senior Success Coach provides a 2-to-3-day on-site visit. Ongoing support includes a CRM platform, KPI dashboard, required technology stack, contact center services, in-house creative marketing support, and access to SEO, social media, email marketing, and co-op advertising resources. Resale buyers should confirm what transfer training and CRM access Groovy Hues provides when ownership changes.

  2. Ideal Owner

    The ideal Groovy Hues owner is a people-oriented operator comfortable leading employees and subcontractors, managing a local sales pipeline, and maintaining scheduling discipline. No painting experience is required; the brand looks for organized leaders with comfort in estimating, customer follow-up, and local networking. The role is active, with daily oversight of lead response, crew coordination, quality checks, and KPI review. Candidates who enjoy building community visibility and running a team-driven operation through repeatable systems are well suited.

  3. Recognition & Awards

    Groovy Hues was named runner-up for the 2025 Don't Judge A Brand By Its Cover Award by the International Franchise Professionals Group (IFPG), recognizing brands that gain industry consultant attention after closer review. Parent platform HorsePower Brands has earned credibility in home services, with several brands ranked in Entrepreneur's 2026 Franchise 500. Groovy Hues has also received media coverage in Better Homes & Gardens, The Spruce, and Homes & Gardens. For resale buyers, brand recognition is best weighed alongside local reviews and community visibility in the specific territory.

  4. Industry / Market

    The US painting services industry generated approximately $44 billion in revenue in 2025, with the residential segment accounting for around $28 billion. Demand is driven by housing maintenance, homeowner investment in property upgrades, and commercial sector growth from infrastructure projects and institutional renovations. Seasonal variability is typical, with exterior work peaking in spring and summer. For resale buyers, reviewing a territory's residential and commercial revenue mix and the unit's seasonal revenue pattern provides useful context on business stability.

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