FRANCHISE RESALES

Buy a Haagen-Dazs Franchise

Häagen-Dazs is a globally recognized premium ice cream brand founded in 1960 by Reuben and Rose Mattus in the Bronx, New York. Known for its rich, high-quality ice cream, it started with just three flavors—vanilla, chocolate, and coffee—and has since expanded to over 900 shops in 50 countries, offering a diverse range of products including ice cream bars, cakes, sorbets, frozen yogurt, and gelato. The brand’s name was invented to sound Danish as a tribute to Denmark’s treatment of Jews during WWII, symbolizing quality and sophistication. Häagen-Dazs began franchising in 1977 and has grown to over 200 U.S. locations, with franchise models including mall, street, and kiosk settings. The brand is owned by Froneri, a Nestlé and PAI Partners joint venture, and maintains a strong global presence with a focus on premium ingredients and customer experience.

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Why buy a Haagen-Dazs Franchise?

Buying a Häagen-Dazs franchise offers entry into a prestigious, internationally established brand with a proven business model and strong consumer loyalty. Franchisees gain access to a premium product line, extensive operational support, and a flexible franchise format, making it an attractive opportunity for entrepreneurs seeking a reputable, scalable dessert franchise in a growing market.

Haagen-Dazs Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1961

    • Franchising Since

      1976

    • New Startup Cost

      $213,329 – $591,579

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      215

    • New Units Opened *

      15

    • Units Transferred *

      11

    • Avg. Unit revenue *

      $721,069

    * Based on 2025 data reported in the 2026 FDD

Haagen-Dazs – Additional  Information

  1. Training & Support

    Franchisees benefit from comprehensive support, including site selection assistance, construction guidance, and extensive training at Häagen-Dazs University in Minneapolis. Ongoing support includes marketing, operational help, and a dedicated franchise business manager to aid growth and local marketing strategies. The franchise offers a structured three-step opening process: application and approval, location development, and training.

  2. Ideal Owner

    The ideal Häagen-Dazs franchise owner is an entrepreneurial individual with strong business acumen and a passion for premium food service. Prior franchise or restaurant experience is beneficial but not required due to the brand’s thorough training and support. Owners should be financially prepared for initial investment and ongoing fees, and committed to delivering exceptional customer experiences.

  3. Recognition & Awards

    Häagen-Dazs has earned high brand recognition and respect globally, noted for its premium quality and innovation in the dessert industry. While specific awards are not highlighted, its sustained international success and inclusion in franchise rankings underscore its strong market position. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The ice cream and dessert industry continues to grow, driven by consumer demand for premium, indulgent treats and innovative flavors. Häagen-Dazs’s focus on quality ingredients and diverse product offerings positions it well to capitalize on this expanding market.

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