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FRANCHISE RESALES

Buy a Habit Burger & Grill Franchise

Habit Burger & Grill is a fast-casual restaurant brand known for its chargrilled Charburgers, sandwiches, salads and bowls cooked to order over an open flame. The menu spans USDA choice tri-tip steak, grilled chicken and sushi-grade tuna alongside its signature burgers, positioning it a step above volume-led quick-service rivals. Founded in Santa Barbara, California in 1969, it began franchising in 2014.

Operating as The Habit Restaurants, LLC, the brand was acquired by Yum! Brands in 2020 and now sits alongside KFC, Pizza Hut and Taco Bell within one of the world’s largest restaurant companies. Habit Burger & Grill runs several hundred restaurants across more than a dozen US states and select international markets, with the network historically weighted toward company-operated units and franchising offered on a multi-unit development basis.

The model is chef-driven, with seasonal limited-time offers and a diversified daypart and entree mix sold across many channels: dine-in, drive-thru, takeout, curbside, in-store kiosks, the branded mobile app, online ordering and third-party delivery. Real estate formats range from freestanding drive-thru units to endcaps and smaller non-traditional sites in airports and universities.

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Why buy a Habit Burger & Grill Franchise?

Buying a Habit Burger & Grill franchise means stepping into a recognised fast-casual name with a chef-driven menu and a following built over five decades. The brand’s premium, made-to-order positioning supports a higher-quality perception than many burger competitors, while its diversified channel mix across drive-thru, kiosks, app, delivery and dine-in spreads sales across dayparts and order types.

The defining advantage is Yum! Brands ownership. As a subsidiary, franchisees tap into the operating systems, technology, vendor relationships and purchasing scale of a global operator behind KFC, Taco Bell and Pizza Hut, a level of support an independent burger operator could not easily replicate. Franchising is structured for multi-unit developers, making this a brand suited to those building a portfolio rather than a single store, within a fast-casual category that has proved resilient across economic cycles.

Habit Burger & Grill Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $1,026,000 - $2,859,000

  • Royalty

    • Royalty Fee

      5.50%

  • Training & Support

    • 300-500 hours on the job training

    • Ongoing support

    • Marketing support

Habit Burger & Grill – Additional  Information

  1. Training & Support

    Franchisees complete 500 hours of training covering front- and back-of-house operations and the brand's learning management system. Technology runs on Habit POS with integrated mobile app, kiosk and delivery ordering, backed by an in-house Restaurant Service Help Desk. Ongoing support spans local store marketing, quarterly marketing updates, multi-channel advertising and pricing guidance, plus vendor relationships and purchasing scale through parent Yum! Brands. Resale buyers should confirm what transfer training and Habit POS access pass to incoming owners and retained staff.

  2. Ideal Owner

    Habit Burger & Grill is built for experienced, operations-led restaurant owners rather than first-time operators. The franchisor seeks multi-unit developers who can build and oversee several locations, so candidates typically bring a background managing multiple quick-service or fast-casual restaurants, strong team-leadership and recruiting skills, and the organisational capacity to scale. Hands-on operators comfortable with high-volume service, technology-driven ordering and tight brand standards fit the model best.

  3. Recognition & Awards

    Habit Burger & Grill has earned consumer recognition for food quality and service, including multiple category wins in USA TODAY's 10Best Readers' Choice awards in 2025 and repeated appearances on Newsweek's customer-experience rankings as a favoured US restaurant chain. As a Yum! Brands company alongside KFC, Taco Bell and Pizza Hut, it carries the credibility of a global operator. For resale buyers, brand-level recognition should be weighed against the specific unit's local reviews, ratings and community standing.

  4. Industry / Market

    The US burger restaurant sector generates roughly $174 billion in annual revenue and grew at about 3.3% a year over the five years to 2025 (IBISWorld). Demand is supported by consumer appetite for fresh, made-to-order food at accessible prices, with fast-casual brands winning share from traditional quick-service on higher perceived quality. Habit Burger & Grill's balanced lunch and dinner mix and multi-channel ordering help smooth demand, while drive-thru and digital convenience remain durable habits resale buyers should assess locally.

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