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FRANCHISE RESALES

Buy a Hallmark Homecare Franchise

Hallmark Homecare is a senior-care franchise built around an unusual model. Instead of running a traditional home-care agency, franchisees act as recruiters and matchmakers who connect families with vetted, experienced independent caregivers. The family hires the caregiver directly, which removes the agency middleman and lowers the cost of care. Often described as the “eHarmony of homecare,” the business screens caregivers through background checks and reference and employment verification, then matches them to each client’s needs.

Because the caregivers work for the family rather than the franchisee, owners carry no large caregiving payroll. The model is home-based with very low overhead, typically run with no more than a couple of employees, and generates recurring revenue across a protected territory.

The company was founded in 2011 and began franchising in 2023 under founder and CEO Steve Everhart, who has launched several franchise brands. Franchise development is handled by Franchise FastLane, and the system is a growing network with open territory in most major US markets.

Latest Resales

  • There are currently no Hallmark Homecare resales available
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Why buy a Hallmark Homecare Franchise?

Buying a Hallmark Homecare franchise offers entry into the recession-resistant senior-care category through a lighter, lower-overhead model than a conventional home-care agency. Because families employ the caregivers directly, owners avoid the recruiting churn, scheduling burden and payroll of a staffing-heavy agency, while still earning recurring revenue from placements and ongoing services.

Hallmark positions itself as the only homecare referral agency in franchising, a differentiator that gives owners a distinct pitch to cost-conscious families. The home-based structure keeps fixed costs low, the launch program is designed to get owners operating within weeks, and franchisees draw on an experienced leadership team and Franchise FastLane’s development infrastructure. The brand is also a member of the Private Care Association, the trade body for the private-duty home-care registry model.

Hallmark Homecare Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2013

    • Franchising Since

      2022

    • New Startup Cost

      $109,500 – $279,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500 – $204,500

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      59

    • New Units Opened *

      32

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Hallmark Homecare – Additional  Information

  1. Training & Support

    Hallmark Homecare provides a structured launch program built to get new owners operating within a few weeks, supported by an experienced corporate leadership team and Franchise FastLane's development resources. Franchisees gain access to an all-in-one software platform covering electronic visit verification, payment processing and tax reporting, plus ongoing coaching, validation with existing owners and brand events such as Confirmation Day. Resale buyers should confirm with Hallmark what onboarding and system access transfer to an incoming owner when a territory changes hands.

  2. Ideal Owner

    The model suits relationship-driven, community-minded operators who are comfortable with sales, networking and building referral sources among families, healthcare professionals and senior-living contacts. The franchisor emphasizes a "servant heart" and likability over clinical credentials, so a healthcare background is helpful but not required. Owners spend their time recruiting and vetting caregivers, matching them to clients and maintaining local relationships rather than delivering hands-on care. The business runs as an owner-operator or, for the right candidate, a more executive, manager-led operation.

  3. Recognition & Awards

    As a younger franchise that began awarding territories in 2023, Hallmark Homecare has built its early reputation on a differentiated model and a founder, Steve Everhart, with a track record of launching multiple franchise brands. It is listed in Entrepreneur's franchise directory and among IFPG's featured senior-care franchises, and the brand is a member of the Private Care Association. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific territory, including client and family reviews, caregiver satisfaction and local referral relationships.

  4. Industry / Market

    Demand for senior care in the US is driven by strong demographic tailwinds: the population aged 65 and older is projected to exceed 80 million by 2040, and most prefer to age in place at home rather than move to a facility. At the same time, a persistent caregiver shortage and rising agency costs are pushing families toward more affordable, direct-hire arrangements, the gap Hallmark's referral model targets. For resale buyers, this is a non-discretionary, recurring-need category, though local demand depends on territory demographics and the strength of referral networks.

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