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FRANCHISE RESALES

Buy a Hello Sugar Franchise

Hello Sugar is a women-owned beauty franchise built around sugaring and waxing hair removal, a natural, sugar-based alternative to traditional waxing. Founded in 2018 and franchising since 2020, the brand runs express salons offering sugaring, waxing, laser hair removal, brow and lash services, and intimate treatments, with revenue weighted toward membership clients who return regularly.

The model is positioned as tech-led rather than as a conventional salon. Hello Sugar uses a receptionless, automated front desk with off-site reception, an integrated client app, franchisee-only supply access, and done-for-you marketing run by a central team. Many owners begin in lower-cost salon suites to prove a market before scaling into a flagship, and the systems are built to support a semi-absentee owner once a unit matures.

Hello Sugar has opened more than 215 locations across the United States and markets over 500 available territories. Multi-unit ownership is common across the network, giving the brand a scalable footprint in the personal-care category.

Latest Resales

  • There are currently no Hello Sugar resales available
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Why buy a Hello Sugar Franchise?

Buying a Hello Sugar franchise gives a new owner access to a membership-driven model in a personal-care category that has proved resilient across economic cycles. Repeat hair-removal appointments generate recurring revenue, and the brand’s automation is designed to keep weekly owner involvement low once a salon is established.

Much of the operational lift sits with the franchisor. A central marketing team supplies tested advertising and lead generation, a receptionless system handles front-desk tasks, and a franchise-only supply store helps control product costs. The hybrid sugar-and-wax offering widens the addressable client base, and a clear multi-unit path means many owners run more than one salon. That combination can make an existing, cash-flowing location attractive relative to building a new one from scratch.

Hello Sugar Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2021

    • New Startup Cost

      $92,210 – $734,705

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of monthly Gross Revenue

    • Marketing Fee

      Up to 2%

      Brand Fund not currently collected; up to 2% of monthly Gross Revenue

  • Unit Performance

    • Total Units *

      194

    • New Units Opened *

      90

    • Units Transferred *

      7

    • Avg. Unit revenue *

      $602,215

    * Based on 2025 data reported in the 2026 FDD

Hello Sugar – Additional  Information

  1. Training & Support

    Initial training combines 16 hours of classroom instruction with 37.5-42.5 hours of on-the-job training, anchored by a two-week certification at HQ in sugaring and waxing techniques, operations, and management. Ongoing support centers on the franchisor's technology: a receptionless automated front desk, an integrated client app, a franchisee-only supply store, and a central team handling marketing, lead generation, HR and recruiting, plus continued esthetician education. Buyers of an existing Hello Sugar salon should confirm what transfer training and system access pass to incoming owners, and what certification inherited staff hold.

  2. Ideal Owner

    Hello Sugar suits a relationship-driven local operator comfortable leading and retaining a small team of estheticians rather than performing services personally; no beauty or salon background is required. Because marketing and reception are largely automated, the role leans toward people management, customer experience, and local oversight rather than hands-on sales. The semi-absentee structure fits owners who prefer to manage through a salon manager, and the multi-unit model rewards those planning to grow beyond a single location.

  3. Recognition & Awards

    Hello Sugar has earned growing national recognition. It ranked in Entrepreneur's 2026 Franchise 500, climbing more than 100 places year over year, and placed #10 on Entrepreneur's 2026 Top Franchises Under $100K. Franchise Business Review has named it among its Top New Franchises and, in 2026, among its Top 200 Franchises, reflecting strong franchisee-satisfaction scores. For resale buyers, brand-level recognition should be weighed alongside the specific salon's local reputation, online reviews, and referral strength within its territory.

  4. Industry / Market

    Hello Sugar operates in the US personal waxing and nail salon market, valued at about $25.5 billion in 2025 (IBISWorld), within a broader North American professional beauty services sector growing at roughly 5.6% a year through 2030. Hair removal is frequent and repeat-driven, supporting membership models, and sugaring appeals to clients wanting gentler, natural alternatives to waxing. The category is discretionary but routine, giving units a recurring local client base. For resale buyers, demand is highly local, so a salon's catchment, competition, and retention matter more than national figures.

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