FRANCHISE RESALES

Buy a Heroes Lawn Care Franchise

Heroes Lawn Care is a home-based lawn care franchise founded in 2016 and franchising since 2022, operating under parent company HorsePower Brands. The brand serves residential and commercial clients through three specialized service divisions: Fertilizer Force (fertilization, aeration, overseeding, and weed control), Irrigation Army (water system installation, maintenance, repairs, and winterization), and Mosquito Legion (targeted pest control). Additional services include pet waste removal, landscape design, and hardscaping, giving franchisees a seasonally adaptable offering.

The business operates from a home office with no retail storefront, across protected territories of 25 to 50 square miles. Franchisees typically manage crews rather than perform technical work personally, building recurring client relationships through regular service cycles.

HorsePower Brands, headquartered in Omaha, Nebraska, operates nine home services franchise brands with over 380 franchise owners and 1,300-plus territories. Heroes Lawn Care franchisees access the parent group’s ZeeServices platform, a shared infrastructure covering marketing, recruiting, IT, bookkeeping, and lead contact center operations.

Latest Resales

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Why buy a Heroes Lawn Care Franchise?

The lawn care category generates recurring revenue from a stable residential and commercial customer base, and Heroes Lawn Care’s multi-division service model positions franchisees to earn year-round across fertilization, irrigation, pest control, and related outdoor services. The home-based, territory-based structure keeps overhead low while the recurring nature of service contracts supports predictable income.

Franchisees benefit from HorsePower Brands’ ZeeServices platform without building these functions independently. ZeeMarketing handles paid search, social, direct mail, and TV advertising. ZeeContact operates a nationwide lead contact center with extended hours including evenings and weekends. ZeePartnerships develops national account and referral relationships to generate recurring business within the territory.

Heroes Lawn Care Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $59,500

    • Initial Investment

      $154,275 - $198,775

  • Royalty

    • Royalty Fee

      $1.8K-$2.7K/mo.

  • Training & Support

    • 16 hours on the job training

    • 32 hours classroom training

    • Ongoing support

    • Marketing support

Heroes Lawn Care – Additional  Information

  1. Training & Support

    Heroes Lawn Care training runs through ZeeUniversity, combining 32 hours of classroom instruction and 16 hours of on-the-job training with a week-long live Academy boot camp and post-launch field coaching. Ongoing support includes ZeeContact, a nationwide lead contact center with evening and weekend coverage; ZeeLogic IT support within a Microsoft Enterprise environment with KPI dashboards; and ZeeMarketing, managing paid search, social, and direct mail campaigns. Buyers of a Heroes Lawn Care resale should confirm what initial training and ZeeUniversity access transfers to incoming ownership.

  2. Ideal Owner

    The ideal Heroes Lawn Care franchisee is process-oriented, comfortable recruiting and leading outdoor service crews. Prior lawn care experience is not required; the brand targets candidates with backgrounds in sales, business operations, or management who can focus on territory development, customer acquisition, and team oversight. Community orientation is a practical asset, as local outreach and relationship-building support recurring client growth. In a resale context, buyers should assess how much of the existing customer base was built on the selling owner's personal relationships and how readily those accounts are likely to transfer.

  3. Recognition & Awards

    Heroes Lawn Care earned an Entrepreneur Verified Franchise designation in 2026, recognizing brands that met Entrepreneur's standards in growth, financial strength, and franchisee support. Five sibling brands within the HorsePower Brands portfolio earned 2026 Entrepreneur Franchise 500 rankings, reflecting the parent network's position in home services franchising. The brand has gained editorial coverage in Business Insider, U.S. News, and other national outlets. For resale buyers, territory-level reputation, local reviews, and customer retention are more direct indicators of unit performance than brand-level recognition.

  4. Industry / Market

    The US lawn care market was valued at around $60 billion in 2025 and is forecast to grow at around 5% annually through 2031 (Mordor Intelligence). Demand is driven by suburban expansion, rising homeownership, and increasing preference for professional services over DIY care among homeowners and commercial property managers. Heroes Lawn Care's multi-service structure, spanning fertilization, irrigation, and pest control, distributes revenue across seasonal cycles. For resale buyers, territory coverage, local density, and competitive positioning are practical due-diligence factors alongside the broader category tailwind.

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