FRANCHISE RESALES

Buy a Hertz Franchise

Hertz Global Holdings, Inc. is a leading vehicle rental company founded in 1918 and headquartered in Estero, Florida. Operating through its well-known Hertz, Dollar, and Thrifty brands, it offers vehicle rental services worldwide, including the Americas, Europe, Asia, and more, via company-owned, licensee, and franchisee locations. Hertz provides a wide range of vehicles—from economy cars to luxury models—catering to both leisure and business travelers. The company also operates car sales through Hertz Car Sales and car sharing via Hertz 24/7 in select international markets.

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Why buy a Hertz Franchise?

Owning a Hertz franchise offers entry into a globally recognized, resilient industry with a multifaceted business model and strong brand equity. Franchisees leverage Hertz’s extensive fleet, technology, and partnerships to serve diverse customer segments. The company’s focus on innovation, customer loyalty, and comprehensive service offerings provides a competitive edge and growth potential in the evolving mobility market.

Hertz Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1918

    • Franchising Since

      Not Disclosed

    • New Startup Cost

      $879,300 – $16,249,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000 – $500,000

      for new territories

    • Transfer Fee

      5%

      of average 3-year Gross Sales

    • Royalty Fee

      7–9%

      of Gross Receipts

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      2946

    • New Units Opened *

      13

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Hertz – Additional  Information

  1. Training & Support

    Hertz requires franchisees to have a net worth of at least $500,000 and liquid capital of $150,000 or more, reflecting the capital-intensive nature of the car rental business. Franchisees receive support in site selection, lease negotiation, operational training, marketing, and access to Hertz’s global brand and reservation systems. The franchise model benefits from Hertz’s extensive partnerships with vehicle manufacturers, airlines, and travel agencies, enhancing customer reach and operational efficiency.

  2. Ideal Owner

    Ideal Hertz franchisees are financially qualified entrepreneurs with substantial capital and business acumen, preferably with experience in automotive or service industries. They should be prepared for a capital-intensive investment and committed to upholding Hertz’s brand standards and operational excellence.

  3. Recognition & Awards

    Hertz is recognized globally as a top car rental brand with over 10,000 locations worldwide. Its longstanding industry presence, customer loyalty programs like Hertz Gold Plus Rewards, and integration with major travel partners underscore its leadership and reputation.

  4. Industry / Market

    The global car rental market was forecasted to reach $58.34 billion by 2022, driven by increasing travel and mobility needs. Hertz’s diversified revenue streams—including rental fees, ancillary services (GPS, insurance, upgrades), fleet management, and used vehicle sales—position it well to capitalize on this growth. The company’s investment in digital platforms and partnerships supports sustained expansion amid evolving customer preferences.

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