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FRANCHISE RESALES

Buy a Hertz Franchise

Hertz is one of the world’s most recognized vehicle rental brands, founded in 1918 and operating for over a century across more than 11,000 locations in approximately 145 countries. Franchisees operate under the Hertz name, giving them access to a globally established brand used by leisure and business travelers worldwide. The parent company, Hertz Global Holdings, Inc., is publicly traded on the Nasdaq and also operates the Dollar, Thrifty, and Firefly vehicle rental brands.

The franchise model centers on operating a vehicle rental location within an exclusive territory, serving both leisure travelers and corporate accounts. Franchisees build and manage a rental fleet, staff a physical location, and connect to the Hertz global reservation network, routing bookings through major online travel agencies, airline and hotel partnerships, and global distribution systems used by travel agents worldwide. Revenue comes from rental fees across economy to premium vehicle segments, plus ancillary services including damage protection, navigation systems, and vehicle upgrades.

Hertz focuses on airport and off-airport rental locations, and the franchise program is structured for operators who can manage a capital-intensive, fleet-driven business within a defined geographic market.

Latest Resales

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Why buy a Hertz Franchise?

Buying a Hertz franchise provides entry into the car rental market under one of the sector’s most widely recognized names. The Hertz #1 Club Gold loyalty program draws repeat travelers, and established relationships with airlines, hotels, and travel agencies route bookings to franchisees through channels an independent operator would take years to build. Fleet procurement programs and OEM partnerships give franchisees vehicle sourcing advantages beyond standard retail, and access to the Hertz Fleet Remarketing department provides an additional fleet acquisition channel.

Franchisees integrate with major global distribution systems including Amadeus, Galileo, Sabre, and Worldspan, placing the location in front of Hertz’s global booking volume. The brand’s position as the leading airport car rental brand in the US and at major European airports reflects the consumer trust that franchisees operate within, and multi-unit ownership is permitted for operators looking to grow.

Hertz Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1918

    • Franchising Since

      Not Disclosed

    • New Startup Cost

      $879,300 – $16,249,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $25,000 – $500,000

      for new territories

    • Transfer Fee

      5%

      of average 3-year Gross Sales

    • Royalty Fee

      7–9%

      of Gross Receipts

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      2946

    • New Units Opened *

      13

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Hertz – Additional  Information

  1. Training & Support

    Incoming franchisees complete a 3-to-6-week onboarding program comprising 80 hours of classroom training and 40 hours of on-the-job training. Ongoing support includes online training, webinars, and access to the Hertz Customer Contact Center and 24 Hour Roadside Assistance. The Hertz Reservations System integrates franchisee point-of-sale operations with the brand's global distribution channels, including Amadeus, Galileo, Sabre, and Worldspan. Buyers of an existing Hertz unit should confirm what transfer training and Hertz Reservations System access are available to incoming ownership.

  2. Ideal Owner

    The ideal Hertz franchisee is an active owner-operator comfortable managing a physical location, a staff team, and a vehicle fleet simultaneously. Strong sales skills matter given the importance of corporate account development and relationships with airlines, hotels, and travel agencies. Experience in automotive services, travel, hospitality, or B2B sales is an asset, though the brand does not require prior car rental experience. Comfort with fleet management, asset oversight, and the financial complexity of a capital-intensive service business is essential.

  3. Recognition & Awards

    Hertz has built recognition across more than a century of operation and is positioned as the leading airport car rental brand in the United States and at major European airports. The Hertz #1 Club Gold Service program has long been associated with customer loyalty, and the brand's integration with major airline, hotel, and travel agency programs reinforces its standing in the travel sector. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific territory, including its local corporate account relationships, customer base, and visibility to airport and leisure travelers in the market.

  4. Industry / Market

    The US car rental market was valued at approximately $39.5 billion in 2024 and is projected to grow at a 4.8% CAGR through 2034, according to Road Genius and IBISWorld data. Leisure travel accounts for roughly 41% of US rental demand, with business travel adding approximately 16%. Post-pandemic recovery brought the US market roughly 24% above pre-pandemic revenue levels. For resale buyers, unit performance will depend significantly on proximity to airport traffic, the strength of the corporate account base, and local travel demand.

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