Opens in a new tab

FRANCHISE RESALES

Buy a Heyday Skincare Franchise

Heyday Skincare is a facial-focused skincare franchise built around personalized, results-driven treatments delivered by licensed estheticians. Founded in 2015 in New York City, the brand set out to move the professional facial out of the occasional spa visit and into a routine, accessible part of everyday skincare.

The model pairs membership-based facial services with a curated retail product line, giving each location both recurring service revenue and product sales. Treatments are customized to each guest’s skin, and a monthly membership structure turns first-time visits into repeat traffic. Locations operate as brick-and-mortar “shops” staffed by trained estheticians.

Heyday operates around 35 U.S. locations and has delivered more than one million facials. It began franchising in 2021 and is supported by Level 5 Capital Partners, whose teams handle franchise development and launch. The brand positions itself in the premium-but-approachable wellness segment, combining esthetician expertise with a recognizable retail-led identity.

Latest Resales

  • There are currently no Heyday Skincare resales available
Register your interest

Why buy a Heyday Skincare Franchise?

Heyday operates in a resilient, growing personal-care category where consumers increasingly treat skincare as ongoing maintenance rather than an occasional indulgence. A decision to buy a Heyday Skincare franchise is a move into the membership-led wellness space with an established brand that has delivered over a million facials and earned consistent consumer press.

The membership model is the brand’s core strength for an owner: recurring monthly revenue smooths cash flow, while retail product sales add a second income stream alongside services. Owners gain access to Heyday’s proprietary and third-party technology platforms, a national broker network, standardized shop design, and the launch and operating resources of Level 5 Capital Partners’ L5 Acceleration Services.

Heyday Skincare Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $60,000

    • Total Initial Investment

      $966,010 – $1,230,590

    • Cash Requirement (Liquid Capital)

      $350,000

    • Net Worth Requirement

      $1,000,000

  • Royalty

    • Royalty Fee

      7%

      of gross revenue

  • Training & Support

    • Site selection

    • Lease negotiation

    • Marketing support

    • Pre-opening training

    • Ongoing operational support

Heyday Skincare – Additional  Information

  1. Training & Support

    Heyday trains incoming owners and staff through its named Franchise Educator and Shop Educator programs, supported by a learning management system for continuing education. Operating shops draw on proprietary and third-party technology platforms, ongoing operations and IT support, foundational esthetician training intensives, and peer-to-peer guidance among franchise partners, with resources delivered through Level 5's L5 Acceleration Services. Resale buyers should confirm what transfer training and system access the franchisor provides to incoming owners and existing estheticians when ownership changes.

  2. Ideal Owner

    The model suits an operations-led owner comfortable running a premium, service-based retail business and leading a team of licensed estheticians. Industry or esthetics experience is not required, but owners should be strong on guest experience, staff recruitment and retention, and membership-driven sales. The brand fits hands-on local operators as well as multi-unit investors who can install capable managers, and rewards those who value consistency, brand standards and a polished customer environment.

  3. Recognition & Awards

    Heyday has earned "Best Facial" recognition from New York Magazine and Cosmopolitan, and has drawn favorable coverage from outlets including Travel + Leisure, Lucky and Racked for its modern, results-focused approach to facials. Its expansion has been backed by institutional investment, including a $20 million Series B round to fund a national footprint. For resale buyers, brand-level recognition should be weighed alongside the specific shop's local reviews, membership loyalty and community reputation.

  4. Industry / Market

    Heyday operates in the U.S. facial skincare market, valued at roughly $28 billion in 2024 and projected to grow at a mid-single-digit annual rate through the early 2030s. Demand is supported by consumers treating professional skincare as routine maintenance, rising interest in personalization and preventive care, and the steady appeal of membership services. Recurring memberships add resilience across economic cycles, while local demand depends on demographics, density and competition. For resale buyers, the strength of the surrounding territory matters as much as category growth.

Learn more about
how to own a Heyday Skincare franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.