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FRANCHISE RESALES

Buy a H&H Bagels Franchise

H&H Bagels is a New York-style bagel brand founded in 1972 on Manhattan’s Upper West Side, where it grew into one of the city’s best-known bagel makers. Its bagels are kettle-boiled, all-natural and non-GMO, baked in the traditional New York method, and the brand carries strong cultural recognition built over five decades.

The company began franchising in 2021 under CEO Jay Rushin. Franchise locations run a fast-casual, assembly-line service format built around a customizable menu of bagels, spreads, smoked fish, egg sandwiches, salads and breakfast items for dine-in, takeout and delivery. To protect consistency, H&H supplies par-baked bagels to franchisees, simplifying kitchen operations while preserving its signature recipe.

H&H operates a mix of company-owned and franchised units and is expanding nationally beyond New York, with open locations and a development pipeline reaching markets such as Florida, North Carolina and California. The model pairs a heritage brand with a streamlined, repeatable store format aimed at high-traffic breakfast and lunch trade.

Latest Resales

  • There are currently no H&H Bagels resales available
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Why buy a H&H Bagels Franchise?

Buying an H&H Bagels franchise means entering the breakfast and fast-casual category with a product that already carries national name recognition, an advantage most new restaurant concepts have to build from scratch. The decades-old New York heritage and the everyday breakfast occasion support repeat, habitual visits, while the assembly-line format is designed for high throughput and consistent execution.

The par-baked supply model gives owners access to the brand’s signature bagel without running a full scratch bakery, lowering the operational learning curve and helping standardize quality across the network. A partnership with DoorDash powers a branded ordering app, adding a digital sales channel alongside in-store trade.

H&H Bagels Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000

    • Initial Investment (Total)

      $660,000 – $1,021,000

  • Royalty

    • Royalty Fee

      6%

      of gross sales

  • Training & Support

    • 80 hours initial training

    • Ongoing support

    • Marketing support

H&H Bagels – Additional  Information

  1. Training & Support

    Initial training runs two weeks at H&H's New York City base, with 80 hours of structured instruction including 45+ hours of hands-on, on-the-job practice. Franchisees receive operational guidance, established supply-chain access to par-baked bagels and ingredients, marketing assets, ongoing field and back-office support, and a DoorDash-powered branded ordering app. Resale buyers should confirm with H&H what onboarding and transfer training is provided to incoming owners and existing staff when ownership changes.

  2. Ideal Owner

    The model suits hands-on, operations-led owners comfortable running a high-volume, fast-casual kitchen and counter. Strong people management matters, since results depend on hiring, training and retaining staff to deliver consistent speed and quality through busy breakfast and lunch periods. Local-marketing instinct helps build a repeat neighborhood following, and owners should be willing to follow H&H's recipe and quality standards closely. Prior restaurant or multi-unit foodservice experience is an advantage rather than a requirement.

  3. Recognition & Awards

    H&H Bagels is one of New York's most recognized bagel brands, with more than 50 years of heritage and a 50th-anniversary milestone marked in 2022. Its cultural footprint includes frequent on-screen cameos in shows such as Seinfeld, The Office and Sex and the City, reinforcing nationwide name recognition unusual for a regional food concept. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    H&H competes in the US breakfast and fast-casual segment, where breakfast restaurants and diners represented roughly $15.6 billion in 2025 (IBISWorld). Demand is supported by consumer appetite for quick, grab-and-go morning formats, premium and clean-label bakery items, and customizable menus, and the breakfast daypart has stayed a resilient, habit-driven occasion. For resale buyers, local factors such as commuter traffic, nearby competition and neighborhood demographics shape how a specific unit performs.

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