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FRANCHISE RESALES

Buy a Hilton Franchise

Hilton Hotels & Resorts is the flagship brand within Hilton Worldwide Holdings, a publicly traded hospitality company (NYSE: HLT) founded in 1919 and headquartered in McLean, Virginia. The brand operates full-service hotels and resorts serving business and leisure travelers in the upscale to upper-upscale tier of the lodging market.

Hilton Worldwide Holdings oversees more than 22 distinct brands across luxury, lifestyle, full-service, focused-service, and economy segments. The franchise model for Hilton Hotels & Resorts grants operators a non-exclusive license to run a property under the brand name, using Hilton’s proprietary systems, brand standards, and global distribution network. Franchisees pay a royalty on gross rooms revenue and a program fee covering marketing, reservations, and technology access.

The brand’s competitive position rests on the Hilton Honors loyalty program and Hilton’s worldwide reservation infrastructure. In the Americas alone, the broader Hilton system spans more than 6,700 properties, giving franchisees entry into one of hospitality’s most widely recognized names and an established demand-generation system.

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Why buy a Hilton Franchise?

Buying a Hilton Hotels & Resorts franchise gives an operator access to one of hospitality’s most established demand-generation systems. The Hilton Honors loyalty program, with more than 170 million members, drives repeat bookings that an independent property would take years to build. Franchisees gain placement in Hilton’s global reservation network, reaching business and leisure travelers through Hilton’s own booking channels.

Hilton provides franchisees with marketing through international, national, and regional programs, and online distribution via its proprietary platforms. Branded hotels in the Hilton system typically outperform independents on occupancy and distribution efficiency, with the Hilton name providing a structural advantage in competitive full-service markets.

Hilton Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $85,000

    • Initial Investment

      $47,125,164 - $190,875,205

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 1 hour on the job training

    • 119.5-150.5 hours hours classroom training

    • Ongoing support

    • Marketing support

Hilton – Additional  Information

  1. Training & Support

    Hilton provides franchisees with required training courses covering orientation and certification, structured across nine programs that include online self-paced modules and an annual brand or regional conference. The FDD records 119.5 to 150.5 hours of classroom training, giving incoming operators grounding in brand standards, property operations, and guest experience requirements. Ongoing support covers access to Hilton's marketing infrastructure, global reservation platforms, and technology systems. Resale buyers should confirm what transfer training and system access Hilton provides to incoming owners.

  2. Ideal Owner

    A Hilton Hotels & Resorts franchisee is typically an experienced hospitality operator or well-capitalized investor with background in hotel management or property operations. The model requires strong leadership across departments including front desk, housekeeping, food and beverage, and maintenance, with the owner either managing directly or overseeing an experienced GM. Comfort with brand standards compliance, RevPAR monitoring, and ongoing capital investment in property condition is essential. Prior experience in hotel operations or property management is highly relevant.

  3. Recognition & Awards

    Hilton Worldwide Holdings earns consistent recognition across hospitality and workplace categories. In 2025, the company was named the #1 World's Best Workplace by Fortune and Great Place to Work, and the #1 Fortune 100 Best Company to Work For in the US. For 2026, it ranked #2 on the same Fortune list. Multiple Hilton-flagged properties hold Forbes Travel Guide star ratings. For resale buyers, Hilton's brand recognition and its loyalty program membership are relevant demand factors, though unit-level performance depends on the specific property's market and positioning.

  4. Industry / Market

    The US lodging industry reported national occupancy around 63% through 2025, with RevPAR performance trending positively according to STR and CBRE data. Demand drivers include business travel, leisure growth, and international tourism into US markets, with the full-service segment showing stable long-term performance. Franchise-affiliated hotels typically outperform independents on occupancy and distribution reach, a dynamic that benefits branded full-service properties. For resale buyers, the specific property's RevPAR relative to its local competitive set is the primary performance metric to evaluate.

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