FRANCHISE RESALES

Buy a HobbyTown Franchise

HobbyTown Unlimited, Inc. is a leading retail hobby, collectibles, and toy franchise founded in 1985 and headquartered in Lincoln, Nebraska. With over 105 franchise locations across 39 states, HobbyTown is recognized as the largest brick-and-mortar hobby retailer in the U.S. The brand offers a wide range of products including model railroading, radio control vehicles, scale models, paints, tools, games, educational toys, and seasonal items like rockets and pinewood derby cars, catering to hobby enthusiasts of all ages.

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Why buy a HobbyTown Franchise?

Investing in HobbyTown offers entry into a proven, established franchise with a loyal customer base and a diverse product offering in a growing niche market. The brand’s comprehensive support, protected territories, and strong financial performance create a solid foundation for success. Backed by AMain Hobbies, HobbyTown benefits from enhanced distribution and product innovation, making it an attractive opportunity for entrepreneurs passionate about the hobby industry.

HobbyTown Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1980

    • Franchising Since

      1985

    • New Startup Cost

      $327,100 – $458,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      $5,000 existing franchisee

    • Royalty Fee

      4.75%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      86

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,627,084

    * Based on 2025 data reported in the 2026 FDD

HobbyTown – Additional  Information

  1. Training & Support

    HobbyTown provides comprehensive franchisee support including initial training (one week in a preferred store and one week at headquarters), ongoing operational assistance, marketing support, IT, inventory management, employee training, and financial analysis. The company fosters knowledge sharing across its network and offers territory protection with opportunities for master and area development.

  2. Ideal Owner

    The ideal HobbyTown franchisee has a minimum net worth of $500,000 and liquid assets between $150,000 and $200,000. They should be passionate about hobbies and retail, possess strong customer service skills, and be committed to operating a full-line hobby store. Prior retail experience is beneficial but not mandatory.

  3. Recognition & Awards

    HobbyTown has built a strong reputation for exceptional customer service and product diversity, maintaining loyal repeat customers and steady growth since franchising began in 1986. The brand’s recent acquisition by AMain Hobbies in 2023 aims to enhance distribution and product offerings.

  4. Industry / Market

    The hobby and specialty toy retail market continues to grow as consumers seek quality, niche products and in-person experiences. HobbyTown’s extensive product range and strong community presence position it well to capitalize on this expanding market, with average annual revenues around $1.3 million per store, significantly higher than comparable children’s retail franchises.

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