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Buy a Home Instead Franchise

Home Instead is a senior care franchise operating in the non-medical in-home care category since 1994. The business delivers personal care, companionship, Alzheimer’s and dementia support, and hospice care assistance directly in clients’ homes, enabling aging adults to maintain their independence rather than moving to residential facilities.

The brand operates an established network of more than 1,200 locations across 13 countries, with over 600 US territories. In 2021, Home Instead was acquired by Honor, a home care technology company; the acquisition brought the Honor Care Platform to all franchisees, integrating scheduling, Care Professional matching, and client management into a single operating system.

Franchisees run territory-based businesses that employ Care Professionals directly, building client rosters through referral relationships with healthcare providers, discharge planners, senior living communities, and families. The recurring-service model and strong brand recognition position Home Instead as one of the most established names in the senior care franchise category.

Latest Resales

  • There are currently no Home Instead resales available

Why buy a Home Instead Franchise?

To buy a Home Instead franchise is to enter the senior care market with one of its most recognized names. A track record spanning more than 30 years, an established care model, and national consumer awareness give resale units a meaningful advantage over independent agencies. The Honor Care Platform provides Care Professional matching, scheduling, and client management tools: infrastructure that an independent operator would take years to build.

The recurring-revenue model suits the category well. Senior care engagements typically begin with a few hours per week and expand as client needs grow, making the client roster an appreciating asset rather than a project pipeline. Mission-led positioning supports both caregiver and client retention; families choose the brand for its reputation, and Care Professionals frequently cite culture as a reason to stay.

Home Instead Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1994

    • Franchising Since

      1995

    • New Startup Cost

      $92,640 – $350,550

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $54,000

      for new territories

    • Transfer Fee

      $25,000

    • Royalty Fee

      5%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      634

    • New Units Opened *

      17

    • Units Transferred *

      46

    • Avg. Unit revenue *

      $2,750,876

    * Based on 2025 data reported in the 2026 FDD

Home Instead – Additional  Information

  1. Training & Support

    Home Instead's initial training includes 16 hours of on-the-job instruction and 28.75 hours of classroom training. Franchisees access the Honor Care Platform for scheduling, Care Professional management, and client tracking on an ongoing basis. The Home Office provides operational consulting, marketing assistance, and quality assurance programmes. When buying a Home Instead resale, confirm with the franchisor what initial training is provided to incoming owners and what Honor Care Platform access carries over.

  2. Ideal Owner

    Home Instead suits operators with a consultative sales background and a genuine commitment to senior well-being. The owner role centers on business development: building referral relationships with healthcare providers, discharge planners, and senior living communities. Owners also manage Care Professional recruiting, scheduling, and retention, making people-management experience valuable. No healthcare credentials are required, but a full-time commitment and strong relationship-building skills are consistent traits among successful owners.

  3. Recognition & Awards

    Home Instead holds a place in Entrepreneur's inaugural Franchise 500 Hall of Fame, having ranked on the list for 26 consecutive years, and placed #287 on the 2026 Franchise 500. The brand ranked #43 on the Franchise Times Top 400 in 2025 and has been named a Top 10 franchise to buy in the Aging America category by Franchise Times. Entrepreneur also recognized Home Instead among its Top Global Franchises, while the Canadian Franchise Association has cited the brand for innovation and community contributions.

  4. Industry / Market

    The US home care market generates an estimated $173.6 billion in annual revenue, growing at a compound annual rate of 4.6% according to IBISWorld. Demand is driven by an aging population: the US senior population is projected to grow from approximately 58 million in 2022 to over 82 million by 2050. Families broadly prefer in-home care over residential placement, and non-medical care carries lower regulatory barriers than skilled nursing. For resale buyers, local strength depends on area demographics, proximity to healthcare referral sources, and competition from other home care providers.

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