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FRANCHISE RESALES

Buy a HomeCare Advocacy Network Franchise

HomeCare Advocacy Network (HCAN) is a non-medical senior home care franchise founded in 2020 and headquartered in Omaha, Nebraska. The brand provides in-home support for seniors who want to age in place, with a service model built around consistent, relationship-focused caregiving rather than clinical or medical intervention.

The franchise covers a wide range of non-medical services, including personal care, medication reminders, meals and nutrition, transportation, companionship, memory care support, coordination of care, hospice support, and transitional care. Franchisees also provide supplemental staffing directly to senior living communities, creating a B2B revenue channel alongside private-pay client care.

Each HCAN franchisee operates within a protected territory defined by an estimated population of 10,000 to 30,000 residents aged 65 and older. The model requires a dedicated office location and a staffed team of caregivers. Both owner-operated and semi-absentee structures are supported, with the latter requiring a trained general manager, full-time scheduler, and a minimum caregiver workforce.

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Why buy a HomeCare Advocacy Network Franchise?

Senior home care operates in one of the most demographically certain sectors in US franchising. With the US senior population growing consistently and the large majority of older adults preferring to age at home, demand for non-medical in-home care is driven by structural trends rather than discretionary spending or seasonal fluctuation.

HCAN’s multi-service model gives franchisees two revenue streams: private-pay clients and B2B supplemental staffing placed into senior living communities. The B2B channel builds local institutional relationships while the private-pay side generates recurring care revenue. To buy a HomeCare Advocacy Network franchise through resale is to acquire established territorial position, an existing client base, a caregiver workforce, and referral relationships that take considerable time to build from scratch.

HomeCare Advocacy Network Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2021

    • New Startup Cost

      $141,550 – $237,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,700

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee; 100% if broker/consultant commission applies

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      $1,500-$3,500

      per Month

  • Unit Performance

    • Total Units *

      10

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $384,453

    * Based on 2024 data reported in the 2025 FDD

HomeCare Advocacy Network – Additional  Information

  1. Training & Support

    HCAN provides 80 hours of initial training: 40 hours at the corporate office in Omaha, Nebraska, covering personnel management, customer relations, operating procedures, marketing, financial reporting, and intranet and POS usage, followed by 40 hours of on-site support. Ongoing assistance includes weekly coaching calls with a designated support member and 24/7 corporate access. Caregiver recruitment assistance and cooperative advertising allocations for local and national marketing are also provided. Buyers of an existing HCAN unit should confirm what transfer training and system access carry over to the incoming owner.

  2. Ideal Owner

    The model suits operators with strong relationship-building skills and comfort with hiring, scheduling, and managing a team of caregivers. No medical or caregiving background is required; business ownership, management, or leadership experience is more directly relevant. Franchisees spend meaningful time developing referral relationships with senior living communities, home health agencies, and healthcare providers, making B2B sales aptitude and community engagement important. Those looking for a semi-absentee setup need a trusted general manager in place before stepping back from day-to-day operations.

  3. Recognition & Awards

    HomeCare Advocacy Network has built recognition through its presence in the US non-medical senior care sector, its relationship-driven franchise model, and its community-focused approach to caregiving. In early 2026, the brand partnered with White Horse Village, a senior living community serving the Delaware Valley, to extend home care services in that region. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific unit, including local reviews, referral source relationships, and caregiver culture in the territory.

  4. Industry / Market

    The US home care market for seniors is growing as the aging population expands. More than 10,000 Americans turn 65 each day, and research consistently shows that the large majority of older adults prefer to remain in their homes rather than move to residential care settings. This preference, combined with rising life expectancy and an expanding senior demographic, creates sustained demand for non-medical in-home care services. Local market strength typically depends on referral relationships with healthcare providers and senior living facilities, making territory maturity and referral network quality key factors for resale buyers.

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