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FRANCHISE RESALES

Buy a HOMEstretch Franchise

HOMEstretch is a home preparation franchise founded in 2019, operating as a home-based, subcontractor-led business. The brand serves homeowners and real estate agents looking to get properties market-ready before listing, providing a single point of contact for all cosmetic improvements a home typically needs before going on the market. By bundling services that usually require managing several separate contractors, HOMEstretch addresses a consistent friction point in the home sale process.

Services include interior and exterior painting, flooring and carpet installation, home clear-outs and junk removal, move-out cleaning, and landscape clean-up. The brand operates a pay-at-close financing arrangement that allows sellers to have improvement costs deducted from sale proceeds at closing, removing the upfront cost barrier for potential clients.

HOMEstretch launched franchising in late 2023 and has grown a network of locations across the continental United States. Franchisees operate home-based with no commercial lease, coordinating local subcontractors within their territories. The brand holds supplier partnerships with Sherwin-Williams and Shaw Flooring.

Latest Resales

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Why buy a HOMEstretch Franchise?

Deciding to buy a HOMEstretch franchise means evaluating a brand in a category it created rather than entered. The pre-sale home preparation niche sits at the intersection of real estate and home services, with demand generated by residential property turnover rather than discretionary improvement spending. HOMEstretch’s partnerships with Sherwin-Williams and Shaw Flooring provide franchisees access to preferred materials and pricing, supporting consistent service delivery.

The home-based model carries no commercial lease overhead, and the subcontractor structure means franchisees build and manage a provider network rather than carrying permanent staff. Pay-at-close financing broadens the brand’s appeal to sellers who might otherwise delay improvement work, and the bundled service model supports higher average project values than single-trade competitors.

HOMEstretch Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2019

    • Franchising Since

      2022

    • New Startup Cost

      $104,000 – $216,850

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

      $1,500 for share transfer or new minority shareholder

    • Royalty Fee

      7.25%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue; up to 3%

  • Unit Performance

    • Total Units *

      167

    • New Units Opened *

      102

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $385,818

    * Based on 2025 data reported in the 2026 FDD

HOMEstretch – Additional  Information

  1. Training & Support

    HOMEstretch provides a four-day on-site initial training at Cincinnati headquarters covering daily operations, customer service, and business management, supplemented by 13 hours of classroom training and four hours on-the-job. Incoming owners receive structured weekly calls during their first months to guide launch and lead development, with ongoing support delivered through in-person visits, training videos, and operational materials. Franchisees use a CRM system to manage projects and client workflow. Buyers of an existing HOMEstretch unit should confirm what transfer training and CRM access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The ideal HOMEstretch franchisee is sales-oriented and comfortable building relationships with local real estate agents, property managers, and homeowners. Because lead flow relies on Realtor referrals, strong interpersonal skills are central to the role. Day-to-day duties include coordinating subcontractors and managing concurrent projects, so organisational ability and comfort with project oversight are important. Prior home improvement experience is not required; the brand's systems and training are built for business generalists. HOMEstretch requires owner-operator involvement, with daily engagement in business development expected.

  3. Recognition & Awards

    HOMEstretch has built recognition through its growth in the home preparation category, its supplier relationships with Sherwin-Williams and Shaw Flooring, and strong customer testimonials across its network. The brand held its first annual conference in Nashville in 2025, recognising top-performing franchisees through system-wide excellence awards. Customer reviews across markets reflect well on territory-level reputations and support local Realtor referral activity. For resale buyers, local review strength and depth of established agent relationships are meaningful credibility signals alongside national brand recognition.

  4. Industry / Market

    The US home improvement and remodeling market reached $503 billion in 2024, according to Harvard's Joint Center for Housing Studies. HOMEstretch operates in the pre-sale preparation segment, where demand ties directly to residential property turnover rather than discretionary renovation spending. Existing home sales in the US have tracked in the millions annually, providing each franchisee territory with a consistent addressable pool. Demand is shaped by seller motivations and real estate agent activity, giving the service a degree of resilience relative to broader home improvement cycles.

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