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FRANCHISE RESALES

Buy a HomeWell Care Services Franchise

HomeWell Care Services is a non-medical in-home care franchise focused on helping seniors and other adults remain safely and comfortably in their own homes. The business traces back to 1996, when founder Josh Hoffman began providing home care in the Seattle area, and it now operates as a national network through HomeWell Franchising LLC, based in Burkburnett, Texas.

Each agency provides companion care, personal care and more specialized support for clients with advanced needs, alongside HomeWell’s expert-designed Signature Programs that build proactive, structured care plans. The model is territory-based and agency-led: owners recruit and manage caregivers, develop referral relationships with healthcare and community sources, and oversee scheduling, intake and care quality rather than delivering hands-on care themselves.

Prior home care experience is not required to own an agency, and each location is independently owned and operated under the HomeWell brand and operating systems. The brand positions itself around a personalized, research-driven care approach intended to differentiate its agencies in local markets.

Latest Resales

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Why buy a HomeWell Care Services Franchise?

Buying a HomeWell Care Services franchise offers entry into the recurring-revenue home care category through an established national brand with a structured support system. Demand for non-medical senior care has proved durable across economic cycles, and HomeWell pairs that resilience with recognizable Signature care programs and a marketing and technology platform built to support local visibility and referral growth.

The agency model is largely home- or office-based and people-driven rather than premises-heavy, so much of the value sits in the caregiver roster, referral relationships and local reputation an owner builds over time. For a buyer, an existing HomeWell agency can come with active clients, trained caregivers and established referral sources already in place, assets that take time to build from a standing start.

HomeWell Care Services Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1996

    • Franchising Since

      2003

    • New Startup Cost

      $69,401 – $233,912

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $15,000 – $49,500

      for new territories

    • Transfer Fee

      30%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6–10%

      of Gross Revenues

    • Marketing Fee

      1%

      of Gross Revenues

  • Unit Performance

    • Total Units *

      201

    • New Units Opened *

      43

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,065,640

    * Based on 2025 data reported in the 2026 FDD

HomeWell Care Services – Additional  Information

  1. Training & Support

    New owners complete LaunchWell, HomeWell's proprietary onboarding pathway blending online learning with interactive workshops, then continue on Learning Lab, an award-winning learning experience platform with role-based paths for care managers, schedulers, recruiters, sales and intake staff. Each owner is paired with a Franchise Business Coach for weekly coaching calls and periodic office visits, supported by annual conferences, webinars and peer networking. Marketing support adds a turnkey platform and vetted vendor partnerships. Resale buyers should confirm what Learning Lab access and onboarding transfer to incoming ownership and staff.

  2. Ideal Owner

    HomeWell owners do not need prior home care experience, but they should be comfortable leading people and building local relationships. The role is operations- and relationship-led: recruiting, retaining and managing caregivers, developing referral sources among healthcare and community partners, overseeing scheduling and intake, and standing behind care quality. It suits organized, compassionate operators with strong communication and decision-making skills who can pair genuine concern for clients with the discipline to run a growing, staff-dependent business.

  3. Recognition & Awards

    HomeWell Care Services is ranked in Entrepreneur's Franchise 500 (most recently in 2026, with repeated appearances over the past decade) and named to Franchise Business Review's Top 200 Franchises for 2026, building on prior FBR recognition for franchisee satisfaction, recession resistance and affordability among franchises under $150,000. It was a 2024 Provider of Choice award winner through Home Care Pulse, and its Learning Lab platform earned a Brandon Hall Group Silver Award and a McKnight's Tech Award. For resale buyers, brand recognition should be weighed alongside the specific agency's local reputation and reviews.

  4. Industry / Market

    Non-medical home care sits within a large, growing US market. Home care providers generate an estimated $173.6 billion in annual revenue (IBISWorld, 2026), supported by a rapidly aging population: around 10,000 baby boomers turn 65 each day through 2030, and roughly 80% of adults over 50 say they prefer to age in their own homes (AARP). Because care is non-medical and often privately paid and recurring, demand tends to be relatively recession-resistant. For resale buyers, local demand depends on area demographics, referral networks and caregiver availability within the agency's territory.

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