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FRANCHISE RESALES

Buy a Hooters Franchise

Hooters, founded in 1983 in Clearwater, Florida, is an American casual-dining and sports-bar chain best known for its “Hooters Style” chicken wings, burgers and seafood, served in a lively, sports-focused atmosphere by its trademark Hooters Girls. The franchise system is operated by franchisor Hooters of America, LLC, alongside a fast-casual spin-off, Hoots Wings.

The brand spans more than 300 restaurants across the US and international markets, combining full-service dine-in food and drink with takeout and delivery through its branded app and HootClub Rewards loyalty programme. Units are typically high-volume sites built around wings, beer, sports viewing and group occasions.

Following a 2025 Chapter 11 restructuring, Hooters moved to a pure franchise model, with company-owned locations acquired by a group of experienced franchisees that includes Hooters Inc., the original founders. The brand is now positioning around a return to its roots, emphasising hospitality, food quality and community ties.

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Why buy a Hooters Franchise?

Buying a Hooters franchise means stepping into one of the most recognised names in American casual dining, with four decades of brand equity and a distinctive identity built around sports, wings and group dining. The shift to a fully franchised model puts operations in the hands of owner-operators, backed by the hands-on experience of the original founding group.

Franchisees plug into a centralised support infrastructure spanning menu and operating systems, supply-chain access, marketing and digital ordering through the branded app and HootClub Rewards. The lower-footprint Hoots Wings format offers an additional route to growth within the same system, and a recognised national name can shorten the path to local traffic in a resilient dining category.

Hooters Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1983

    • Franchising Since

      1986

    • New Startup Cost

      $1,253,300 – $4,697,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $25,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      194

    • New Units Opened *

      58

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Hooters – Additional  Information

  1. Training & Support

    Incoming Hooters franchisees receive structured initial training of 40 hours classroom and 40 hours on-the-job, covering operations, menu execution and the brand's hospitality and service standards. Ongoing support spans operations guidance, centralised marketing, supply-chain access and digital ordering and loyalty systems. Resale buyers of an existing Hooters unit should confirm with the franchisor what transfer training and system access carry over to incoming ownership and staff, particularly given the brand's recent move to a fully franchised model.

  2. Ideal Owner

    Hooters suits experienced, operations-led restaurateurs and multi-unit hospitality operators comfortable running high-volume, full-service sites. Owners should be hands-on with staff management, service standards and guest experience, strong on local marketing and community engagement, and able to drive sports-led and group occasions. Comfort coordinating kitchen, bar and front-of-house teams and upholding the brand's distinctive service model matters as much as prior restaurant operating experience, which is a clear advantage.

  3. Recognition & Awards

    Hooters is one of the most recognised names in American casual dining, with more than 40 years of brand equity and a globally known identity built on its wings and Hooters Girls service. It has featured in Entrepreneur's Franchise 500 and draws regular national media coverage, including industry attention around its 2025 founder-led restructuring and shift to a pure franchise model. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews and community visibility.

  4. Industry / Market

    Hooters operates in the US full-service restaurant market, valued at roughly $362 billion in 2025 and forecast to keep growing, within a broader US restaurant and foodservice industry projected near $1.5 trillion. Casual dining has shown resilience, with value menus, sports viewing and the wings-and-bar segment supporting traffic, while group dining, live sports and delivery growth drive demand. For resale buyers, local factors such as area demographics, sports culture and competition shape an individual unit's performance more than national totals.

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