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FRANCHISE RESALES

Buy a HOTWORX Franchise

HOTWORX is a boutique fitness franchise built around infrared sauna workouts that pair heat, infrared energy and isometric or HIIT exercise in sessions of 15 to 30 minutes. Founded in 2017 in New Orleans and franchising from the outset, the brand has grown to more than 850 studios across North America and internationally.

Studios run on a 24-hour, largely self-service access model. Workouts are virtually instructed inside the sauna, so a typical 10-sauna studio can schedule hundreds of sessions a day with minimal on-site staff. Revenue comes mainly from recurring monthly and paid-in-full memberships, supported by retail sales and a Functional Exercise (FX) Zone for cross-training.

Operated under HOTWORX Franchising, LLC, the brand’s patented 3D Training method and infrared format are its core differentiators in the crowded boutique fitness category. The membership model and low labor footprint are structured for owners pursuing single or multi-unit growth.

Latest Resales

Why buy a HOTWORX Franchise?

HOTWORX combines a recurring-membership revenue base with an unusually low labor model, a pairing that appeals to owners who want predictable income without managing a large staff. Because workouts are virtually instructed, day-to-day operations centre on membership sales, retention and local marketing rather than running classes.

To buy a HOTWORX franchise is to enter the resilient health and wellness category with a differentiated, patented format rather than a generic gym concept. The 24-hour access model and high daily session capacity give a single studio a meaningful revenue ceiling, and the system is explicitly built for multi-unit scaling, which suits investors planning to grow a portfolio.

HOTWORX Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2017

    • Franchising Since

      2017

    • New Startup Cost

      $288,890 – $830,380

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $19,950

      for new territories

    • Transfer Fee

      $10,000 – $19,950

      $10,000 if to existing franchisee; $19,950 if new

    • Royalty Fee

      $695

      Per Month

    • Marketing Fee

      Not Disclosed

  • Unit Performance

    • Total Units *

      812

    • New Units Opened *

      95

    • Units Transferred *

      40

    • Avg. Unit revenue *

      $421,126

    * Based on 2025 data reported in the 2026 FDD

HOTWORX – Additional  Information

  1. Training & Support

    Incoming owners attend HOTWORX's Orientation Day and receive initial training covering operations, membership sales and marketing, alongside ongoing support in marketing campaigns, operations and member-engagement systems. Studios run on a proprietary booking and management platform, and the virtually instructed workout format means much of the in-studio experience is delivered through standardised brand content rather than hired instructors. Resale buyers should confirm with HOTWORX what onboarding and Orientation Day access is provided to incoming owners, and what booking-system and content access transfers with the studio.

  2. Ideal Owner

    HOTWORX suits a sales- and marketing-minded operator comfortable driving membership growth and retention rather than coaching workouts. Because the format is largely self-service, the role centres on local outreach, community building, managing a small front-desk team and tracking membership metrics. Fitness experience is helpful but not required. The brand's multi-unit orientation also fits investors who want to build a portfolio of studios under a system-driven model.

  3. Recognition & Awards

    HOTWORX has climbed the Entrepreneur Franchise 500, ranked No. 58 in 2026 after debuting at No. 95 in 2025, and has been recognised among Entrepreneur's top fitness franchises and as a top brand for multi-unit owners. Rapid expansion to more than 850 studios and strong member-retention rates further support its standing in the boutique fitness market. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, online reviews and membership strength.

  4. Industry / Market

    The US health and fitness club industry generates over $35 billion in annual revenue, with boutique studios the fastest-growing segment as members favour specialised, results-focused formats over traditional gyms. Demand for recovery- and wellness-oriented fitness, including infrared and sauna-based concepts, has risen sharply in recent years. Recurring memberships give the category relative resilience across economic cycles, though local demand depends on demographics, competition and studio density. For resale buyers, steady membership demand supports the value of an established member base.

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