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FRANCHISE RESALES

Buy a Humble Donut Co. Franchise

Humble Donut Co. is a quick-service franchise built around made-to-order mini donuts, operating in the breakfast, snack and dessert segments. Founded in 2018 as a complement to the Orange Leaf Frozen Yogurt brand, the concept serves hand-crafted mini donuts prepared in front of customers, finished with a selection of glazes and toppings.

The brand operates in two formats: a full storefront between 500 and 1,200 square feet and a kiosk between 50 and 500 square feet. A formal co-branding arrangement with Orange Leaf allows qualifying franchisees to run both concepts together, providing two revenue streams within a single footprint and extending appeal across different seasons.

Humble Donut Co. operates within BRIX Holdings, a Dallas-based multi-brand restaurant franchisor whose portfolio includes Clean Juice, Orange Leaf, Red Mango and Friendly’s. Legacy Brands International acquired BRIX in July 2025 with the existing management team in place. The brand reported positive same-store sales in 2024 and signed new franchise agreements in 2025.

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Why buy a Humble Donut Co. Franchise?

The co-branding relationship with Orange Leaf is a structural advantage: two revenue streams share a single footprint, and the pairing addresses the seasonal demand gap that standalone donut operations can face. The brand also supports a party and events channel, with franchisees able to generate off-site revenue from weddings, office gatherings and seasonal occasions.

Within the BRIX Holdings portfolio, Humble Donut Co. franchisees operate under a multi-brand franchisor with shared infrastructure. The made-to-order style gives each location a differentiated in-store presence within the quick-service food category. For buyers looking to buy a Humble Donut Co. franchise, the retail-plus-events model is worth factoring into any unit-level economics review.

Humble Donut Co. Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $20,000 to $25,000

    • Total Initial Investment

      $162,250 to $349,200

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 29 hours on the job training

    • 12 hours classroom training

    • 40 hours pre-opening training

    • Ongoing Support

Humble Donut Co. – Additional  Information

  1. Training & Support

    Franchisees receive initial training at the Humble Donut Co. Support Center in Oklahoma City, including a five-day session covering store operations, product preparation and customer service. FDD disclosures indicate a training program of 12 hours classroom and 29 hours on-the-job. The franchisor provides ongoing operational guidance and marketing support through its BRIX Holdings infrastructure. Resale buyers should confirm with the franchisor what initial training is available to incoming owners and what operational system access transfers with the sale.

  2. Ideal Owner

    Humble Donut Co. suits hands-on owner-operators comfortable in a customer-facing, fast-paced food service setting. Prior restaurant experience is not required, but franchisees should be able to manage a small team and maintain consistent product quality, as the made-to-order model depends on reliable in-store execution. A community-minded approach supports the events and catering channel, which involves direct local outreach. Franchisees operating a co-branded location should be comfortable coordinating two service formats under one roof.

  3. Recognition & Awards

    Humble Donut Co. operates within the BRIX Holdings brand portfolio alongside Clean Juice, Orange Leaf, Red Mango and Friendly's. BRIX reported positive same-store sales in 2024 and secured new franchise agreements in 2025 following its acquisition by Legacy Brands International. No individual franchise rankings have been identified for Humble Donut Co. For resale buyers, brand-level credibility should be assessed alongside the local reputation of the specific unit, including customer reviews and community visibility within its territory.

  4. Industry / Market

    The North American doughnut market reached approximately USD 6.25 billion in 2025, according to Fortune Business Insights, and is projected to continue growing. Demand is supported by consistent consumer appetite for convenient, indulgent snack and breakfast occasions. Specialty and made-to-order concepts have gained ground within the broader quick-service category, drawing customers who prefer a fresh, experiential product over packaged alternatives. Seasonal demand is a factor for donut-focused operators; the co-branded model with frozen yogurt is designed to address this by pairing warm-weather frozen treats with a year-round donut offering.

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