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FRANCHISE RESALES

Buy a Jamba Franchise

Jamba, founded in 1990 in San Luis Obispo, California, is one of the pioneers of the US smoothie and juice bar category. The brand built its name on freshly blended fruit and vegetable smoothies and has since expanded into made-to-order bowls, fresh-squeezed juices and on-the-go bites, with plant-based and customizable options aimed at health-conscious consumers. It began franchising in 1993.

Jamba runs a brick-and-mortar, territory-based franchise in the quick-service food and beverage sector, serving everyday consumers, busy professionals and families. Orders flow through an integrated digital ecosystem that includes the Jamba Rewards loyalty app, online ordering, delivery and catering. Stores come in flexible formats: traditional in-line and standalone units, drive-thrus, mall kiosks and nontraditional venues.

The brand is part of GoTo Foods (formerly Focus Brands), the franchisor behind Auntie Anne’s, Cinnabon, Carvel and others, giving Jamba shared purchasing power and supply-chain scale. It operates more than 700 locations across 30-plus states and several countries, and offers co-branded formats with sister brand Auntie Anne’s.

Latest Resales

  • There are currently no Jamba resales available
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Why buy a Jamba Franchise?

Buying a Jamba franchise means entering an established, nationally recognized smoothie and juice brand within a health and wellness category that has stayed resilient as consumers prioritize better-for-you choices. Jamba’s name recognition and loyal following give an incoming owner a built-in draw that an independent juice bar would have to build from nothing.

As part of GoTo Foods, franchisees gain group purchasing power, supply-chain distribution and marketing and operations support that smaller operators rarely match. Flexible store formats and multiple revenue streams (in-store, app, delivery and catering) give owners several ways to grow sales, and co-branding with sister brand Auntie Anne’s can lift traffic in the right location.

Jamba Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1990

    • Franchising Since

      1993

    • New Startup Cost

      $243,425 – $1,133,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,500

      for new territories

    • Transfer Fee

      50%

      of initial franchise fee (Control Transfer); varies otherwise

    • Royalty Fee

      6–8%

      of Net Sales / 6-8% for Auntie Anne's co-branded stores

    • Marketing Fee

      3%

      of Net Sales

  • Unit Performance

    • Total Units *

      727

    • New Units Opened *

      42

    • Units Transferred *

      28

    • Avg. Unit revenue *

      $689,065

    * Based on 2024 data reported in the 2025 FDD

Jamba – Additional  Information

  1. Training & Support

    Jamba provides franchise training for owners and their managers covering day-to-day store operations, backed by ongoing operations and marketing support from dedicated GoTo Foods teams using data-driven marketing initiatives and performance analysis. As a GoTo Foods brand, units draw on group purchasing power and supply-chain distribution, plus digital systems including the Jamba Rewards app, online ordering, delivery and catering. Resale buyers should confirm with Jamba what transfer training and system access is provided when ownership changes and whether existing managers are already trained.

  2. Ideal Owner

    Jamba suits experienced operators with a background in business, executive or operations roles who are comfortable running a fast-paced retail food business. Owners manage daily operations, recruit and lead a customer-facing team, and uphold quality and service standards. Prior restaurant experience helps but is not essential given the training provided. The model appeals to single-unit operators and to entrepreneurial multi-unit and area developers seeking growth, as well as community-minded owners who connect with the brand's health-focused mission.

  3. Recognition & Awards

    Jamba ranks annually on Entrepreneur's Franchise 500 (most recently #243 in 2026) and appeared on Entrepreneur's 2025 lists for Top Food Franchises (#63), Top Global Franchises (#143) and Top Brands for Multi-Unit Owners (#76), as well as the Franchise Times Top 400. As a long-standing pioneer of the smoothie category and a GoTo Foods brand, Jamba carries strong national recognition and a loyal customer base. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Jamba operates in the US smoothie and juice bar category, part of a North American smoothies market valued at roughly USD 5.98 billion in 2025 and projected to reach about USD 6.57 billion in 2026. Demand is driven by sustained consumer interest in health, wellness and convenient better-for-you food, including plant-based and customizable options. The category benefits from repeat, habit-driven visits, though sales can carry seasonal swings tied to warmer weather. For resale buyers, local foot traffic, daypart mix and nearby competition shape a unit's performance.

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