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FRANCHISE RESALES

Buy a Jollibee Franchise

Jollibee is a quick-service restaurant chain known for its Chickenjoy fried chicken, chicken sandwiches, and Filipino-style spaghetti. Founded in the Philippines in 1978, the brand became the country’s largest fast-food chain before expanding internationally. It opened its first North American location in California in 1998 and now operates over 100 locations across the US and Canada.

Jollibee’s US franchise program launched in March 2025, transitioning from a corporate-owned model to include multi-unit franchisees. The brand targets experienced QSR operators committed to developing ten or more locations. Restaurants operate from standalone buildings with drive-thru, strip mall endcaps, urban storefronts, food courts, and other high-traffic formats.

Jollibee is the flagship brand of Jollibee Foods Corporation (JFC), also known as the Jollibee Group, a publicly listed company operating over 9,500 restaurants across 32 countries under 19 brands. In the US market, the brand differentiates through its Filipino-inspired menu and a hospitality-focused experience that has built a following well beyond Filipino-American consumers.

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Why buy a Jollibee Franchise?

Jollibee’s entry into US franchising in 2025 comes with genuine brand momentum: the chain reported 50 consecutive months of positive same-store sales growth as of early 2025, driven by increasing customer transactions. The brand built this record operating entirely as a corporate chain, with franchise expansion now projected to become the primary growth vehicle going forward.

The brand occupies a differentiated position in the US QSR market. While most major chains compete on price or familiarity, Jollibee has built a culturally distinct identity around its Chickenjoy fried chicken and a hospitality-focused dining experience. Eater named its fried chicken the best chain fried chicken in America, and USA TODAY 10Best ranked it #1 in the fast-food fried chicken category in 2024.

Jollibee Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1978

    • Franchising Since

      1979

    • New Startup Cost

      $1,614,568 – $4,589,057

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $20,000

      or 50% of Initial Franchise Fee, whichever greater; $10,000 for Multi-Unit Development

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      4%

      of Gross Sales

  • Unit Performance

    • Total Units *

      81

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Jollibee – Additional  Information

  1. Training & Support

    Jollibee's initial training program includes 7 hours of classroom instruction and 270 hours of on-the-job training, covering restaurant operations, equipment, IT systems, and marketing. Training integrates sessions at working restaurant locations with classroom learning. Ongoing franchisee support covers operational assistance, supply chain resources, and access to Jollibee's national marketing fund. Resale buyers should confirm with Jollibee what transfer training is provided to incoming ownership and which IT system access carries over with the sale.

  2. Ideal Owner

    Jollibee's franchise program is built for experienced multi-unit QSR operators, not first-time franchisees or single-unit buyers. Candidates should have a proven track record managing restaurant teams across multiple locations, with the operational capacity to uphold food quality and service standards at scale. Strong people leadership, comfort managing large hourly teams, and a sales-driven focus are all important. Prior experience in fast food or casual dining is preferred, and active community engagement is part of the brand's franchise criteria.

  3. Recognition & Awards

    Jollibee has earned notable food media recognition in the US, including being ranked #1 Best Fast Food Fried Chicken by USA TODAY 10Best in 2024 and named Best Chain Fried Chicken in America by Eater. Ad Age named Jollibee one of America's Hottest Brands and Newsweek included it in its America's Favorite Restaurant Chains list. Parent company JFC has received broader recognition: named among Asia's Fab 50 Companies by Forbes, listed in Forbes World's Best Employers, featured in TIME's World's Best Companies list, and a three-time Gallup Exceptional Workplace Award recipient.

  4. Industry / Market

    The US fast food and quick-service restaurant sector is large and established, with IBISWorld estimating US industry revenue at around $416 billion in 2026. Fried chicken is among the most competitive and consumer-favored categories within US QSR, with growing demand for culturally distinct alternatives to traditional American chains. For resale buyers, local factors including market demographics, territory competition, and the specific unit's customer following are key to assessing demand potential.

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