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FRANCHISE RESALES

Buy a Jovie Franchise

Jovie is a professional in-home childcare franchise that connects busy families and businesses with vetted nannies and babysitters. The brand launched in 2001 as College Nannies + Sitters before rebranding to Jovie, building local franchise teams that recruit, screen and place childcare professionals for families across the country.

The model has grown beyond household nannying and babysitting to include corporate backup care, B2B childcare and event-based services such as conference, wedding, hotel and childcare-centre staffing. Franchisees act as the local employer for their care teams, using the MyJovie app to handle scheduling, client matching and booking even on short notice. This staffing-led, home-based structure gives owners several recurring and on-demand revenue streams within one territory.

Jovie operates across roughly 125 markets in 31 states and positions itself as one of the fastest-growing childcare providers and the largest employer of nannies and babysitters in the U.S. In 2016 it became a wholly owned subsidiary of Bright Horizons, the publicly traded childcare group, which runs a corporate backup-care network serving large employers.

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Why buy a Jovie Franchise?

Buying a Jovie franchise gives a new owner an established childcare brand, a national operating system and the backing of Bright Horizons, one of the largest names in employer-sponsored care. That corporate relationship feeds local franchisees backup-care and B2B work alongside their family-facing nanny and babysitter business, helping diversify demand beyond one-off bookings.

The home-based, staffing-led model keeps fixed overhead low: there is no retail premises to maintain, and revenue comes from placing vetted care professionals rather than carrying inventory. Protected territories, the MyJovie scheduling platform and recurring family relationships can support repeat bookings and referral-led growth in a childcare category that has proved resilient across economic cycles.

Jovie Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2004

    • New Startup Cost

      $124,199 – $193,499

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,999

      for new territories

    • Transfer Fee

      $10,000

      plus $2,000 training cost

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      182

    • New Units Opened *

      5

    • Units Transferred *

      15

    • Avg. Unit revenue *

      $873,159

    * Based on 2024 data reported in the 2025 FDD

Jovie – Additional  Information

  1. Training & Support

    Jovie provides incoming franchisees with structured initial training of 32 hours of classroom instruction plus 90 hours of on-the-job training covering operations, recruiting, sales and the MyJovie platform used for scheduling, client matching and billing. Ongoing support includes digital marketing templates, SEO and lead-generation tools, technology for managing caregivers and clients, and field guidance from the Bright Horizons-backed team. Buyers of an existing Jovie unit should confirm what transfer training and MyJovie system access the franchisor provides to incoming owners when ownership changes.

  2. Ideal Owner

    Jovie suits hands-on local operators who are comfortable running a people-driven, staffing-led business rather than delivering childcare themselves. The owner's core work is recruiting, screening and retaining quality caregivers, building referral relationships with families, and winning corporate and B2B accounts. Strong skills in hiring, scheduling, customer service and local sales matter more than direct childcare experience, which is not required. A community-minded operator who enjoys managing teams and juggling on-demand bookings fits the model well.

  3. Recognition & Awards

    Jovie carries institutional credibility as a wholly owned subsidiary of Bright Horizons, a publicly traded leader in employer-sponsored childcare whose backup-care network serves Fortune 500 employers. The brand is recognised as one of the fastest-growing childcare providers and the largest employer of nannies and babysitters in the U.S., and appeared in Entrepreneur's Franchise 500 in earlier years under its College Nannies + Sitters identity. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews, referral sources and standing with corporate accounts.

  4. Industry / Market

    Jovie operates in the U.S. childcare market, valued at roughly $65 billion in 2025 and projected to approach $99 billion by 2035. Demand is driven by dual-income households, the rising cost and scarcity of centre-based care, and employers adding backup-care benefits to retain staff. In-home nanny and babysitter services add convenience and flexibility that centres cannot match, while corporate and event childcare broaden revenue beyond residential clients. The category is relatively resilient because working families treat reliable childcare as essential, though local demand depends on household incomes and employment in each territory.

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