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FRANCHISE RESALES

Buy a Juice It Up! Franchise

Juice It Up! is a smoothie, raw juice, and superfruit bowl franchise founded in 1995 in Southern California and franchising since 1998. Operating under parent company SJB Brands LLC and headquartered in Irvine, California, the brand has built a 30-year track record in health-focused quick service, with locations across Arizona, California, Nevada, New Mexico, Oregon, and Texas.

Units operate as brick-and-mortar storefronts, typically 900 to 1,200 square feet, situated in shopping centers, strip malls, and similar high-traffic retail environments. Each location runs under an owner-operator model with a designated store manager and a team of part-time employees, making this a staffed, community-facing retail business.

The menu spans three core categories: blended-to-order smoothies, fresh-squeezed raw juices, and nutrient-rich açaí and pitaya superfruit bowls. Juice It Up! focuses on fresh ingredients and continuous menu development to serve health-conscious consumers across a broad demographic, from fitness regulars to anyone seeking a convenient, better-for-you option as part of an active lifestyle.

Latest Resales

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Why buy a Juice It Up! Franchise?

Juice It Up! brings 30 years of operational history to the health-focused quick-service category. The franchise operates a recognized brand with established supply chain management, ongoing menu innovation, and a support system built around franchisee success. As a VetFran member, Juice It Up! extends a fee discount to qualified U.S. veterans, broadening the range of prospective franchise owners.

The ownership model is staffed and community-facing. Each unit runs with a designated store manager and a team of part-time employees, keeping the franchisee’s role centered on team leadership, local marketing, and community engagement. Ongoing franchisor support includes field operations visits, a franchisee intranet platform, a toll-free support line, and marketing tools covering regional advertising, SEO, email campaigns, social media, and a branded loyalty program.

Juice It Up! Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $20,000 - $30,000

    • Initial Investment

      $247,100 - $660,400

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 80 hours on the job training

    • 30 hours classroom training

    • Ongoing support

    • Marketing support

Juice It Up! – Additional  Information

  1. Training & Support

    Training at Juice It Up! covers 22 hours of classroom instruction and 88 hours of on-the-job training, delivered through the brand's Franchisee Support Center in Newport, California. Ongoing support includes field operations visits, a franchisee intranet platform, a toll-free support line, and periodic meetings and conventions. Marketing resources cover regional advertising, social media, SEO, email campaigns, and a branded loyalty program and app. Resale buyers should confirm with the franchisor what initial training and intranet platform access is provided to incoming ownership.

  2. Ideal Owner

    Juice It Up! is not suited to absentee ownership; the franchisor requires an active operator at each location. Each unit employs around 10 to 15 part-time team members plus a designated store manager, so the owner's core responsibilities are staff management, team development, and local community marketing. A background in food service or retail management is helpful but not required. Candidates who are comfortable managing a staffed, customer-facing retail environment and have a genuine interest in health and wellness tend to be strong fits for the model.

  3. Recognition & Awards

    Juice It Up! has received recurring recognition from major franchise rankings. The brand is ranked in the Entrepreneur Franchise 500 (#462 in 2026) and in Entrepreneur's Top Food Franchises (#122 in 2025). Franchise Business Review named Juice It Up! one of its Top 200 Franchises in 2026. The brand is also a member of VetFran, the franchise industry's veterans' initiative. For resale buyers, these credibility signals should be considered alongside the specific unit's local market reputation, customer reviews, and territory visibility.

  4. Industry / Market

    The US juice and smoothie bar industry comprises around 5,700 businesses and has grown at roughly 4.4% annually between 2020 and 2025, according to IBISWorld. Health-conscious consumer behavior, the convenience of quick-serve fresh nutrition, and strong millennial and Gen Z interest in functional beverages all support continued category demand. For resale buyers, location quality, foot traffic, and local demographic alignment are the most significant variables for individual unit performance.

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