Buy a Just Between Friends Franchise

Just Between Friends (JBF) is a leading children’s and maternity consignment franchise founded in 1997 in Tulsa, Oklahoma. The brand organizes large-scale, community-focused consignment sales events twice a year, where families buy and sell gently used children’s clothing, toys, baby gear, and maternity items at significantly reduced prices. With over 150 locations in 33 states, JBF emphasizes sustainability by recycling children’s items that might otherwise be discarded, while supporting local charities through in-kind donations totaling millions of dollars. The franchise offers a flexible, low-investment business model that allows owners to serve their communities, make a positive environmental impact, and build a career with purpose and meaning.

Latest Resales

  • There are currently no Just Between Friends resales available

Why buy a Just Between Friends Franchise?

Investing in Just Between Friends offers a low-cost, flexible franchise opportunity with a proven business model focused on community involvement and sustainability. Franchisees benefit from comprehensive training, ongoing marketing support, and a strong network of fellow owners. The brand’s unique position at the intersection of the growing resale and baby product markets, combined with its social mission, makes JBF a rewarding and resilient franchise choice.

Just Between Friends Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $24,900

    • Initial Investment

      $66,665 - $97,515

  • Royalty

    • Royalty Fee

      3%

  • Training & Support

    • 25 hours on the job training

    • 150 hours classroom training

    • Ongoing support

    • Marketing support

Just Between Friends – Additional  Information

  1. Franchisee Support

    JBF provides comprehensive training including 25 hours of on-the-job and 150 hours of classroom instruction, plus ongoing operational coaching and marketing support. Franchisees receive assistance with site selection, lease negotiation, proprietary software, and access to a franchisee intranet platform. Marketing support includes co-op advertising, social media, SEO, email campaigns, and national media exposure. The turnkey model enables franchisees to launch events with strong backend operational and marketing systems.

  2. Accolades & Awards

    JBF has been recognized as an award-winning, eco-friendly franchise with a proven, scalable model. It has helped over 3 million families save money and recycle goods, and many franchise locations have experienced 30%+ year-over-year growth. The brand is frequently listed among top women-owned and community-focused franchises, praised for its sustainability and social impact. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  3. Industry / Market

    The children’s resale and consignment market is growing rapidly, driven by increasing consumer interest in affordable, sustainable shopping and circular economy practices. Valued at billions of dollars globally, the secondhand children’s goods market intersects with the $73 billion baby products industry. JBF’s community event model taps into this expanding market by offering a trusted, scalable platform for families and franchisees alike.

  4. Ideal Owner

    The ideal JBF franchisee is a community-oriented entrepreneur passionate about sustainability and family support. Strong organizational and people skills are essential to manage event logistics and build relationships with consignors, shoppers, and charity partners. Prior retail or event management experience is helpful but not required due to extensive training and support. Owners should value flexibility and be motivated to make a positive local impact.

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