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FRANCHISE RESALES

Buy a Just Between Friends Franchise

Just Between Friends (JBF) is a children’s and maternity consignment franchise built around large, community-based pop-up sales events. Founded in 1997 in Tulsa, Oklahoma and franchising since 2003, the brand operates an established network of locations across more than 30 US states.

Each franchisee runs seasonal sales events, typically twice a year, where local families consign gently used children’s clothing, toys, baby gear and maternity items for other parents to buy well below retail. Consignors earn money on what sells and can donate unsold goods to charity partners. The model is home-based and territory-based: owners coordinate venues, consignors, volunteers and shoppers around each event rather than operating a permanent storefront.

JBF pairs a resale retail concept with a sustainability and community mission, keeping usable items out of landfill while returning income to local households. Led by CEO Tracy Panase, the brand has helped more than 250 owners, most of them women, build flexible, event-driven businesses.

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Why buy a Just Between Friends Franchise?

Just Between Friends sits in the fast-growing resale market, a category that has stayed resilient as families look for affordable, sustainable ways to shop. The twice-yearly event model builds a repeat base of consignors and shoppers in each territory, and a 28-year track record gives the brand consumer recognition that an independent event organiser would struggle to match.

To buy a Just Between Friends franchise is to take on a low-overhead, home-based business with no permanent retail lease and a schedule built around a handful of major events each year. Owners plug into a parent network with established operations and marketing systems, an in-house marketing department, and a community of fellow owners, rather than building event logistics from scratch.

Just Between Friends Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1997

    • Franchising Since

      2003

    • New Startup Cost

      $66,665 – $97,515

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $24,900

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      3%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      151

    • New Units Opened *

      2

    • Units Transferred *

      12

    • Avg. Unit revenue *

      $376,046

    * Based on 2024 data reported in the 2025 FDD

Just Between Friends – Additional  Information

  1. Training & Support

    JBF provides 150 hours of online training, a 16-23 hour onsite apprenticeship at an established event, and 13-17 hours of post-opening coaching. Ongoing support comes from an in-house marketing department alongside a CRM, a branded website, and inventory-management and POS systems, with a franchisee intranet connecting the owner network. Buyers of an existing JBF unit should confirm what onboarding and system access the franchisor provides to incoming owners when ownership transfers.

  2. Ideal Owner

    The model suits an organised, community-minded operator who is comfortable running events and building local relationships. Day to day, owners recruit and coordinate consignors, volunteers and charity partners, handle local marketing and manage the logistics of two large sales each year. It rewards project-management and people skills more than retail-storefront experience, and no prior industry background is required given the structured training. Flexibility and a genuine interest in serving local families matter most.

  3. Recognition & Awards

    Just Between Friends is recognised by Franchise Business Review, named to its Top 200 Franchises for 2026 and ranked No. 5 on its Top 10 Home-Based Franchises for Moms. The brand also appears on Entrepreneur's Top 100 Franchises for under $50,000 and is regularly listed among top franchises for women. Its community and sustainability record includes more than $32.5 million in cash and in-kind donations to nonprofits nationwide. For resale buyers, brand recognition should be weighed alongside the local territory's reputation and review strength.

  4. Industry / Market

    The North American secondhand apparel market was valued at $22.4 billion in 2023 and is forecast to reach $58.3 billion by 2032. ThredUp's 2025 Resale Report found US secondhand apparel grew 14% in 2024, around five times faster than the broader retail clothing market, driven by affordability and sustainability. Children's resale is a particularly strong niche because kids outgrow clothing and gear quickly, generating steady supply and demand that supports recurring local events.

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This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

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