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FRANCHISE RESALES

Buy a Just Love Coffee Cafe Franchise

Just Love Coffee Cafe is a specialty coffee and all-day café franchise that pairs hand-roasted coffee with a full breakfast and lunch menu. The concept began in 2009 as Just Love Coffee Roasters, an online roaster started by founder Rob Webb to help fund families’ adoption costs. The first café opened in 2011, and the company began franchising in 2016.

The menu is built around the waffle iron, with waffled omelets, sandwiches and grab-and-go items served alongside espresso drinks and specialty blends. The compact kitchen uses no commercial ovens or hoods, which simplifies staffing and service. Revenue comes from in-café food and drink, retail bags of beans, wholesale accounts and catering, and the beans are still roasted by hand at the company’s facility in Murfreesboro, Tennessee.

Founder-led and based in Tennessee, Just Love Coffee Cafe operates more than 50 locations across the United States. A community-giving culture runs through the brand, with franchisees expected to partner with local nonprofits and causes that tie each café to its neighborhood.

Latest Resales

  • There are currently no Just Love Coffee Cafe resales available
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Why buy a Just Love Coffee Cafe Franchise?

Buying a Just Love Coffee Cafe franchise offers exposure to the specialty-coffee category combined with an all-day food program that lifts the average ticket beyond a drinks-only coffee shop. The brand roasts its own beans, has been a Roast magazine Roaster of the Year finalist, and sells retail bags through Whole Foods and Fresh Market, giving the name a credibility that an independent café would have to build from scratch.

The compact, waffle-iron kitchen keeps labor and equipment requirements lower than a full-service restaurant, and the mix of in-store sales, retail, wholesale and catering spreads revenue across several streams. The brand’s giving-back identity appeals to socially conscious customers and can strengthen local loyalty in a crowded coffee market.

Just Love Coffee Cafe Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2016

    • New Startup Cost

      $494,500 – $759,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,000

      for new territories

    • Transfer Fee

      50%

      of franchise fee, plus all costs and amounts due

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      53

    • New Units Opened *

      12

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $521,270

    * Based on 2024 data reported in the 2025 FDD

Just Love Coffee Cafe – Additional  Information

  1. Training & Support

    Incoming owners receive 12 days of hands-on training at the company's Tennessee home office, followed by weekly support calls and ongoing marketing and operational guidance. Franchisees run the brand's proprietary technology, including a branded customer rewards app, and draw on established vendor relationships for coffee and supplies. Pre-opening services such as site selection and build-out exist for new units but are largely complete in a resale, so buyers of an existing Just Love Coffee Cafe should confirm what transfer training and system and app access carry over when ownership changes.

  2. Ideal Owner

    The model suits a hands-on, community-minded operator who enjoys working with the public and is comfortable running a café floor, managing hourly staff and holding quality steady through busy all-day service. No barista or restaurant background is required, but owners should expect to be active in daily operations and to embrace the brand's giving-back culture by building relationships with local nonprofits and regular customers. People-focused operators who can drive local marketing and repeat traffic tend to fit best.

  3. Recognition & Awards

    Just Love Coffee Cafe built its reputation on its coffee: the brand has been a finalist in Roast magazine's Roaster of the Year competition in 2014, 2015 and 2017, and its hand-roasted bags are carried by national retailers including Whole Foods and Fresh Market. It is also recognized for its community-giving model, having directed substantial donations toward adoption and local causes. For resale buyers, brand-level recognition should be weighed alongside the specific café's local reviews, customer base and community standing.

  4. Industry / Market

    The US coffee shop market generates tens of billions of dollars in annual sales, with roughly 24,000 specialty outlets and steady growth projected as away-from-home coffee demand expands. Most American adults drink coffee daily, and spending on specialty and café-quality coffee has proved resilient across economic cycles. Just Love Coffee Cafe's all-day food program also places it in the fast-casual breakfast and lunch segment, broadening its customer base beyond morning coffee runs and helping smooth daypart traffic for resale buyers.

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