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FRANCHISE RESALES

Buy a Keller Williams Franchise

Keller Williams Realty is a residential real estate brokerage franchise and, by agent count, the largest in the world. Founded in Austin, Texas in 1983 and franchising since 1991, the brand operates through locally owned Market Centers across the United States, Canada and more than 55 regions worldwide.

Each franchise is run by an Operating Principal who builds and leads a Market Center staffed by licensed agents. The model is agent-centric: a profit-share system returns a portion of each center’s profits to the associates who help grow it, and income is driven by agent productivity rather than company-owned inventory. Keller Williams sits under the KWx holding group.

What sets the brand apart is its mix of scale, a training-led culture and proprietary technology through the KW Command platform, which handles lead, transaction and contact management for agents and leadership. For owners, the business is built around recruiting and retaining productive agents within a protected regional structure.

Latest Resales

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Why buy a Keller Williams Franchise?

Buying a Keller Williams franchise gives access to the largest agent network in real estate and a well-known consumer brand, in a category that has proved resilient across economic cycles. The profit-share and growth-share systems are a genuine differentiator: they reward owners and agents for attracting talent, encouraging the collaboration and long-term loyalty that underpin agent retention.

The Market Center model carries comparatively low fixed inventory cost, and income scales with agent count and productivity rather than property held. Owners gain proprietary technology through KW Command, award-winning coaching and an established global referral network without having to build those systems alone. Market centers can also become transferable businesses with long-term equity.

Keller Williams Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000

    • Initial Investment

      $183,647 - $336,495

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 40 hours on the job training

    • 40+ hours classroom training

    • Ongoing support

    • Marketing support

Keller Williams – Additional  Information

  1. Training & Support

    Incoming owners receive 40+ hours of classroom training and 40 hours of on-the-job training, backed by ongoing access to 1,200+ hours of on-demand education and 100+ live global events each year. Day-to-day support runs through the proprietary KW Command platform for lead, transaction and contact management, alongside award-winning coaching focused on profitability and agent retention, plus ongoing marketing and operations resources. Resale buyers should confirm with Keller Williams what transfer training and KW Command access carry over to a new Operating Principal.

  2. Ideal Owner

    The model suits a recruiting-led leader rather than a hands-on selling agent. Operating Principals spend their time attracting, developing and retaining productive agents, building local culture and managing a Market Center's profitability, so people skills, sales-management instinct and business acumen matter more than prior brokerage experience. The strongest fit is community-minded, comfortable leading a commission-driven team and motivated by building an agent network steadily over time.

  3. Recognition & Awards

    Keller Williams is consistently ranked the top real estate franchise in the US, named #1 by agent count, transaction sides and sales volume in industry analyses such as the Swanepoel/T3 Sixty Mega 1000, and regularly placed atop the real estate category of Entrepreneur's Franchise 500. It was recognised by Franchise Business Review among its Top 200 Franchises in 2026. Its KW Cares charity has distributed tens of millions in aid to associates, and the profit-share system has returned more than $2 billion to agents over time. For resale buyers, brand strength should be weighed alongside the specific center's local reputation and reviews.

  4. Industry / Market

    The US residential real estate brokerage industry generates well over $100 billion in annual commissions and is supported by more than 1.5 million licensed agents nationally. Demand tracks home sales, which move with interest rates, inventory levels and demographic shifts, making the category cyclical but durable over the long term. Technology adoption and agent mobility between brands continue to reshape competition, so for resale buyers the strength of a specific market center depends heavily on its agent roster and local recruiting position.

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