

Buy a Keyrenter Property Management Franchise
Keyrenter Property Management is a residential property management franchise that handles rental homes on behalf of investors and landlords. The brand manages single-family houses, condominiums and small multi-family properties, covering tenant screening and placement, rent collection, maintenance coordination and lease compliance for owners who want hands-off, professionally run management.
The model is built on recurring monthly management fees, supported by proprietary software and automation that let a single office oversee a growing portfolio of doors. Franchisees operate from a physical local office rather than a home base, usually with a small team, and hold or obtain a state real estate license. Each owner runs a protected territory, starting in one market and qualifying to expand once a unit threshold is reached.
Founded in 2007 by two Utah operators who moved into management after flipping houses, Keyrenter began franchising in 2014 and is based in the Salt Lake City area. After the death of co-founder and original CEO Aaron Marshall in 2021, it has continued under a successor leadership team, operating across most US states and positioning itself on customer service and low eviction rates.
Latest Resales
Why buy a Keyrenter Property Management Franchise?
Buying a Keyrenter Property Management franchise means entering a recurring-revenue service business within a property management category that has proved resilient as renting has grown. Management fees recur monthly across a portfolio of doors, so income compounds as a territory matures rather than depending on one-off projects.
The brand’s core draw is its operating system: proprietary management software, standardized processes, legal and reporting templates, and a back-office model designed to let owners scale well beyond what an independent manager could handle alone. National brand recognition, an established reputation and a focus on low eviction rates and service quality help franchisees win owners in a fragmented market still dominated by small, inconsistent operators.
Keyrenter Property Management Franchise Costs & Information
Based on 2024 data reported in the 2025 FDD
Brand Profile
Year Founded
2007
Franchising Since
2014
New Startup Cost
$116,425 – $240,979
Avg. Resale Price
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Franchise Fees
Initial franchise Fee
$50,000
for new territories
Transfer Fee
$12,500
plus any broker, commission, or finder's fees
Royalty Fee
7%
of Gross Revenue
Marketing Fee
1%
of Gross Revenue

- * Based on 2024 data reported in the 2025 FDD
Unit Performance
Total Units *
58
New Units Opened *
7
Units Transferred *
1
Avg. Unit revenue *
$697,795

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how to own a Keyrenter Property Management franchise resale
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