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Buy a Keyrenter Property Management Franchise

Keyrenter Property Management is a residential property management franchise that handles rental homes on behalf of investors and landlords. The brand manages single-family houses, condominiums and small multi-family properties, covering tenant screening and placement, rent collection, maintenance coordination and lease compliance for owners who want hands-off, professionally run management.

The model is built on recurring monthly management fees, supported by proprietary software and automation that let a single office oversee a growing portfolio of doors. Franchisees operate from a physical local office rather than a home base, usually with a small team, and hold or obtain a state real estate license. Each owner runs a protected territory, starting in one market and qualifying to expand once a unit threshold is reached.

Founded in 2007 by two Utah operators who moved into management after flipping houses, Keyrenter began franchising in 2014 and is based in the Salt Lake City area. After the death of co-founder and original CEO Aaron Marshall in 2021, it has continued under a successor leadership team, operating across most US states and positioning itself on customer service and low eviction rates.

Latest Resales

  • There are currently no Keyrenter Property Management resales available

Why buy a Keyrenter Property Management Franchise?

Buying a Keyrenter Property Management franchise means entering a recurring-revenue service business within a property management category that has proved resilient as renting has grown. Management fees recur monthly across a portfolio of doors, so income compounds as a territory matures rather than depending on one-off projects.

The brand’s core draw is its operating system: proprietary management software, standardized processes, legal and reporting templates, and a back-office model designed to let owners scale well beyond what an independent manager could handle alone. National brand recognition, an established reputation and a focus on low eviction rates and service quality help franchisees win owners in a fragmented market still dominated by small, inconsistent operators.

Keyrenter Property Management Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2007

    • Franchising Since

      2014

    • New Startup Cost

      $116,425 – $240,979

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $12,500

      plus any broker, commission, or finder's fees

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      58

    • New Units Opened *

      7

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $697,795

    * Based on 2024 data reported in the 2025 FDD

Keyrenter Property Management – Additional  Information

  1. Training & Support

    Initial training runs through Key University, a one-week intensive at Keyrenter's Salt Lake City headquarters covering the brand's systems and proprietary software, complemented by online coursework; the franchisor also guides new owners through state real-estate licensing where needed. Ongoing support includes a dedicated personal franchise coach, annual conventions and periodic training sessions, plus marketing resources and operational and technology systems. Resale buyers should confirm with Keyrenter what onboarding and Key University access transfers to an incoming owner and the licensing status of existing staff.

  2. Ideal Owner

    Keyrenter suits a hands-on local operator who can build a team and run an office, not a passive investor; absentee ownership is not the model. Property management or real estate experience helps but is not required, as the franchisor provides systems and licensing guidance, though a state real estate license is needed to operate. Strong candidates are organized, process-driven, comfortable hiring and managing a small staff, and confident networking locally to win property owners and referral relationships. A customer-service focus matters, since the brand competes on responsiveness and low eviction rates.

  3. Recognition & Awards

    Keyrenter earned early national recognition when Entrepreneur ranked it #25 on its Top New Franchises list and included it in the Franchise 500, and it continues to appear in Entrepreneur's franchise directory. The brand displays franchise-industry affiliations including the International Franchise Association and VetFran, and holds local service credentials such as Better Business Bureau standing and NARPM membership. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community reputation.

  4. Industry / Market

    The US property management services market was estimated at roughly $122 billion in 2025 (Grand View Research) and is projected to keep expanding through the early 2030s. Demand is driven by more than 44 million renter households, the rise of single-family rentals and individual investors who prefer professional third-party management. The sector is highly fragmented across hundreds of thousands of small operators, giving systemized brands room to consolidate share. Recurring management contracts make revenue relatively resilient across cycles, though local rental demand, occupancy and regulation shape each territory.

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