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FRANCHISE RESALES

Buy a Kid to Kid Franchise

Kid to Kid is a children’s resale retail franchise that buys and sells gently used clothing, toys, books, and baby gear for growing families. Stores pay local sellers on the spot for quality second-hand items, then resell them in a curated, boutique-style setting at prices well below retail. Founded in 1992 and franchising since 1994, the brand built its model on the idea that kids outgrow clothing far faster than family budgets can keep up.

The business runs as a territory-based, brick-and-mortar retail concept. Each store sources inventory directly from the surrounding community, giving owners a local supply alongside a recurring base of budget-conscious shoppers. Kid to Kid operates more than 115 stores across 27 states, with additional locations in Canada, Spain, and Portugal. It is part of BasicsPlus, the Salt Lake City parent that also runs sister resale brand Uptown Cheapskate.

What sets the brand apart from typical thrift stores is its organized, upscale retail experience and its proprietary technology for appraisal, pricing, point-of-sale, and inventory management. Owners also tie their stores to community and sustainability efforts, keeping millions of used items out of landfills each year.

Latest Resales

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Why buy a Kid to Kid Franchise?

Buying a Kid to Kid franchise offers entry into the resale retail category, which has stayed resilient as families look for value and sustainability across economic cycles. The brand pairs an everyday-essential product range with a buy-sell model that generates inventory locally rather than through wholesale purchasing, an unusual advantage in retail.

An existing store comes with its own established local seller and shopper base, proprietary appraisal and point-of-sale technology, and the operating systems behind the brand’s curated, boutique-style format. Backing from parent company BasicsPlus, which also runs sister resale brand Uptown Cheapskate, gives owners access to a wider resale support network and shared expertise. A resale also means inheriting built inventory, trained staff, and a customer following that a new location would take months to develop.

Kid to Kid Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1992

    • Franchising Since

      1994

    • New Startup Cost

      $357,515 – $640,215

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $35,000

      $20,000 if to existing franchisee

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      0.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      120

    • New Units Opened *

      2

    • Units Transferred *

      1

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Kid to Kid – Additional  Information

  1. Training & Support

    Franchisees are trained in store operations, merchandising, and customer service, with ongoing hands-on support across operations and marketing. Owners use Kid to Kid's proprietary technology for item appraisal, pricing, point-of-sale, and inventory management, backed by real-time data for buying and merchandising decisions. An active national community of experienced franchisees adds peer support alongside the franchisor's team. Buyers of an existing store should confirm what transfer training and technology access the franchisor provides when ownership changes.

  2. Ideal Owner

    Kid to Kid suits hands-on, community-minded operators who want to run a retail floor rather than manage from a distance. Owners spend their time merchandising, appraising and buying inventory, leading staff, and building relationships with local families. Strong people skills, organisation, and a feel for value-driven retail matter more than prior experience; the brand looks for leaders with drive and a bias for action, and no retail background is required.

  3. Recognition & Awards

    Kid to Kid has appeared on Entrepreneur's Franchise 500 for more than 10 consecutive years and was named to Franchise Business Review's Top 200 Franchises in both 2025 and 2026, a list driven by franchisee satisfaction scores. The brand has also drawn national media attention, including a feature on ABC's Good Morning America for its place in the circular, secondhand economy. For resale buyers, brand-level recognition should be weighed alongside the specific store's local reviews, reputation, and community standing.

  4. Industry / Market

    Kid to Kid operates in the US resale market, one of retail's fastest-growing segments. Secondhand apparel sales in the US are projected to climb past $70 billion by 2028, driven by value-seeking shoppers and rising acceptance of pre-owned goods. Children's items are a natural fit, since kids outgrow clothing, toys, and gear quickly and parents replace them often. The category has proven resilient in downturns, when affordability pulls more shoppers toward resale, a useful tailwind for buyers weighing a local store.

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The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

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